Demand Generation Specialist

As a Demand Generation Specialist with 2-3 years of experience in IT services and consulting, your role will involve executing demand generation strategies to drive awareness, engagement, and lead conversion. You will be responsible for: - Executing demand generation strategies to drive awareness, engagement, and conversion of leads. - Conducting cold calling to identify and qualify potential leads. - Developing and implementing email marketing campaigns to nurture leads and convert them into customers. - Collaborating with the sales and marketing teams to create compelling messaging and content for demand generation activities. - Tracking and analyzing campaign performance metrics to optimize future campaigns. - Maintaining and updating the CRM system with lead information and activities. - Participating in regular team meetings to discuss campaign progress and results. Key Skills required for this role include: - Cold Calling - Email Marketing - Lead Generation - CRM Management - Campaign Analysis - Content Creation - Communication Skills - Data Analysis Qualifications required for this role: - 2-3 years of experience in demand generation, with a focus on IT services and consulting. - Proven experience in cold calling and generating leads. - Strong proficiency in email marketing tools and CRM systems. - Excellent communication and interpersonal skills. - Ability to work independently and as part of a team. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Bachelor's degree in marketing, Business, or a related field is preferred.,