Demand Generation Specialist

Nanonets has a vision to help computers see the world, starting with reading and understanding documents. Machine Learning (ML) is no longer a futuristic concept—it's a present-day powerhouse transforming the business landscape. Nanonets is at the forefront of this transformation, offering innovative ML solutions designed to make document-related processes faster than ever before. From automating data extraction to enhancing reconciliation, our solutions are designed to revolutionize workflows, optimize operations, and unlock untapped potential for our clients.

Our client footprint spans across brands such as Toyota, Boston Scientific, Bill.com, and Entergy, to name a few, enabling businesses across various industries to unlock the potential of their visual and textual data.

We recently announced a Series B round of $29 million in funding by Accel and are backed by existing investors including Elevation Capital and YCombinator. This infusion of capital underscores our commitment to driving innovation and expanding our reach in delivering cutting-edge AI solutions to businesses worldwide.

Read about the release here:

https://www.forbes.com/sites/davidprosser/2024/03/12/why-enterprises-are learning-to-love-nanonets-automation/?sh=6d79ec8f3ca1

https://techcrunch.com/2024/03/12/nanonets-funding-accel-india/amp/

The Role

Demand Generation

Roles and Responsibilities

• Own demand generation strategy and execution across paid, organic, events, webinars, direct mail, and more
• Build full-funnel programs—from landing pages and nurture flows to demo hand-offs—that drive conversion at every stage
• Launch rapid experiments to test new channels, offers, and segments and scale what works
• Collaborate with content and lifecycle marketing to ensure a cohesive buyer journey across every touchpoint
• Work closely with sales motion to align on ICP, lead quality, and follow-up strategy
• Track and optimize funnel performance using metrics like MQLs, SQLs, CAC, conversion rates, and pipeline contribution
• Bring creative campaign ideas to life tailored to the A&E space—from niche sponsorships to standout conference moments

Requirements and Skills

• 4–5 years of experience in demand generation, growth marketing, or performance marketing (B2B SaaS preferred)
• Proven track record of building and executing multi-channel demand generation campaigns (paid, organic, events, ABM, webinars, etc.)
• Strong experience with marketing automation tools (e.g., HubSpot, Marketo, Salesforce, or similar)
• Ability to generate and optimize a consistent pipeline of high-quality leads for sales
• Skilled at analyzing funnel performance, running A/B experiments, and scaling channels that deliver ROI
• Strong collaboration skills—able to work closely with sales, product, and content teams to align on pipeline goals
• Excellent communication skills, with the ability to clearly articulate campaign strategy, performance, and insights