Senior Business Associate

Nanonets has a vision to help computers see the world starting with reading and understanding documents. Machine Learning (ML) is no longer a futuristic concept—it's a present-day powerhouse transforming the business landscape. Nanonets is at the forefront of this transformation, offering innovative ML solutions designed to make document-related processes faster than ever before.

From automating data extraction processes to enhancing reconciliation, our solutions are designed to revolutionize workflows, optimize operations, and unlock untapped potential for our clients. Our client footprint spans across brands such as Toyota, Boston Scientific, Bill.com and Entergy to name a few enabling businesses across a myriad of industries to unlock the potential of their visual and textual data.

We recently announced a series B round of $29 million in funding by Accel and are backed by the likes of existing investors including Elevation Capital & YCombinator. This infusion of capital underscores our commitment to driving innovation and expanding our reach in delivering cutting-edge AI solutions to businesses worldwide.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

About the Role

We are seeking a motivated and adaptable Senior Business Associate with expertise & either a strong experience or a strong interest in SaaS (Software as a Service) Go-To-Market (GTM). The Business Associate will play a crucial role in supporting various aspects of our business operations, including market research, client communication, project management, and strategic planning. This position offers an excellent opportunity for an individual with a strong analytical mindset and a background in GTM SaaS or consulting to contribute to our company's growth and success.

Responsibilities:

• Develop and implement targeted GTM strategies aimed at encouraging customers to book sales calls.
• Do market research and create position studies for improving our marketing conversion funnel.
• Work with the marketing team to align marketing campaigns with overall sales and growth objectives.
• Create engaging marketing collateral that motivates customers to engage with our product
• Personalize email messages based on customer segmentation and engagement data.
• Oversee the end-to-end execution of marketing campaigns, including planning, scheduling, testing, and deployment.
• Ensure timely and consistent delivery of content calendar to maintain customer interest and engagement.
• Develop and manage automated email workflows to nurture leads and guide them towards booking sales calls.
• Track and analyze key metrics such as open rates, click-through rates, and conversion rates.
• Use data insights to continuously refine and improve marketing campaigns and website interactions.
• Collaborate with the sales team to understand customer needs and tailor email content to address these needs.
• Coordinate with the product and support teams to include relevant updates and information in email campaigns.
• Gather and analyze customer feedback by conducting user interviews to enhance website user experience.

Qualifications:

• B.E/B.Tech from a reputed undergrad scool.
• 2+ years of experience.
• Previous experience as an Analyst.
• Knowledge of SQL is a must.
• Excellent written and verbal communication skills, with the ability to create compelling content and deliver engaging presentations.
• Strong interpersonal skills, with the ability to build rapport, influence stakeholders, and navigate complex client relationships.
• Exceptional problem-solving abilities and a proactive approach to addressing client needs and challenges.
• Ability to manage multiple client accounts simultaneously while maintaining attention to detail and quality.
• Results-driven mindset with a focus on achieving client satisfaction and driving business growth.

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