Demand Generation Specialist

Job Role: Full-Time (and full of surprises)



Location: Kolkata (Sector V) – unless you’ve cracked teleportation, in which case, we’ll adapt.

Joining: Immediate.

Application Process

No 17-page résumé needed. Send us something that proves you can write and think (bonus

points if it makes us grin). Selected candidates will get a live assignment (real-world, not

theoretical) followed by a cultural-fit conversation.

Apply at: cyan@twotwo1bbs.com

About Us

221B Baker St, we pride ourselves on crafting emotionally intelligent B2B outreach that actually

works (yes, it is possible). We’ve been sharpening LinkedIn invitations, dissecting case studies,

and sending cleverly crafted emails long before “AI copywriters” thought they could do our job.

Spoiler: they can’t.

Our clients? Oh, just casual names like Dataiku, StackOverflow, Alation, KNIME etc—(Justice

League of AI and Analytics), unless you enjoy the thought of conversing with the decision-

makers who decide the fate of multi-million-dollar budgets.

What You’ll Actually Do (aka Responsibilities)

• Play Detective: Research—LinkedIn profiles of decision-makers at companies worth at

least USD 100M. (Yes, million with an M.) Then whip up micro-content they’ll actually

pause to read.

• Content Alchemist: Read case studies, blogs, and news and transform them into content

that resonates across industries—from Analytics and GenAI to Surveillance. (Because

who doesn’t love a good plot twist in vertical targeting?)

• Campaign Juggler: Design and execute LinkedIn and email campaigns. Translation: send

witty, EQ-driven messages that don’t land in spam.

• Follow-Up Ninja: Keep conversations alive with prospects by serving them timely,

contextual follow-ups. (If ghosting were an Olympic sport, you'd be the anti-

champion.)

• Operational Wizardry: Update dashboards and keep records squeaky clean. Because if

it’s not on the dashboard, did it even happen?

What We’re Looking For (The Wish List)

• Insatiable hunger to learn new concepts and actually implement them (Googling alone

doesn’t count).

• Wordsmith with a flair for witty, free-flowing writing. If you can make a decision-

maker smirk while you pitch, we want you.

• Understanding of how technology and economics tango to shape the world (bonus

points if you can explain this without sounding like a TED Talk reject).

• EQ strong enough to engage with decision-makers without making them regret opening

your message.

• Flexibility, spontaneity, and just the right amount of creative mischief.

• LinkedIn expert? Great. Not one? Apply anyway—we like teaching tricks to new ponies.

Good-to-Have Skills (But Not Dealbreakers)

• Past experience in account management, client handling, or relationship roles.

• A secret stash of icebreakers for C-level executives.

• A mild obsession with analytics, SaaS, or AI (NOT writing prompts).

Why You’ll Survive & Thrive Here

• You’ll work with cutting edge concepts.

• You’ll never send boring “Hope this finds you well” emails again.

• You’ll be part of a team that prefers intellect over résumés (yes, we actually mean it).

• Pay is punctual, culture is flexible, sarcasm is welcome.