Customer Retention Manager

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Job Overview:

Customer Retention Manager – D2C

Key Responsibilities:

• Develop and implement customer retention strategies to increase repeat purchase rate and overall customer lifetime value.
• Build and optimize CRM campaigns across SMS, WhatsApp, email, push notifications, and loyalty programs.
• Analyze D2C customer data and buying behavior to identify opportunities for segmentation, personalization, and targeted marketing.
• Design and execute win-back, subscription, re-engagement, and referral campaigns.
• Collaborate with performance marketing and brand teams to ensure retention strategies align with acquisition and product initiatives.
• Drive A/B testing and conversion rate optimization to improve customer journey post-purchase.
• Own key retention metrics: churn rate, repeat rate, LTV, CAC payback period, etc.
• Monitor customer feedback and NPS to implement actionable improvements in product and service delivery.
• Collaborate with tech and product teams to build automation flows and improve platform-level CX.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 3–5 years of experience in D2C or e-commerce customer retention or CRM roles, preferably in FMCG or consumer brands.
• Proven success in driving retention and loyalty strategies with measurable ROI.
• Proficiency in tools like Bitespeed, WebEngage, MoEngage, Clevertap, Klaviyo, etc.
• Strong project management and cross-functional collaboration skills.
• Excellent communication, data interpretation, and customer empathy.
• Familiarity with subscription models and quick commerce platforms is an added advantage.

What We Offer:

• Career Growth & Impact: Be part of a fast-growing brand making a mark in the food industry.
• Innovative Work Culture: Join a team that values creativity, collaboration, and customer-centric solutions.
• Performance-Based Incentives: Enjoy competitive bonuses and rewards for outstanding sales performance.
• Continuous Learning & Development: Gain access to mentorship, tools, and resources for career advancement.

Who We Are:

KIWI Kisan Window

Our journey has been fueled by a passion for redefining how people experience food—bringing fresh, authentic, and health-focused products to the forefront. Featured in Shark Tank India Season 4, we take pride in our entrepreneurial spirit, commitment to excellence, and mission to take handmade to the world.

How to Apply:

career@kisanwindow.com