Customer Retention Manager

As the CRM Specialist, you will be responsible for the implementation and maintenance of the CRM system, ensuring its proper use by all teams across the organization. Your key tasks will include ensuring the accuracy and quality of customer data in the database, setting objectives for data collection, creating CRM campaigns and customer segmentation in alignment with the brand strategy, and tracking the performance of campaigns and loyalty programs. You will collaborate closely with internal stakeholders such as marketing, retail, sales teams, e-commerce, and merchandising, to analyze campaign performance, communicate insights, and drive improvements. Additionally, you will work with store sales teams to inform them about offers and CRM initiatives, collect feedback to enhance performance, and collaborate with the e-commerce team to ensure a seamless omni-channel customer experience. Your role will also involve partnering with the Call Center to boost phone sales and enhance customer service levels. Furthermore, you will engage with various internal and external stakeholders to align the calendar with business revenue targets. Overall, your contribution will be crucial in optimizing CRM activities, enhancing customer engagement, and driving revenue growth for the organization.,