Customer Relationship Management Manager

Position

Experience:

• Minimum 3-4 plus years of experience in CRM, ORM, or customer lifecycle roles preferably in luxury, fashion, jewelry, or high-end retail.
• Strong command of CRM tools (e.g., Zoho CRM, Salesforce, HubSpot) and ORM/review monitoring tools (e.g., Google Alerts, Brand24, Mention).
• Excellent written and verbal communication skills.
• Strong analytical mindset with proficiency in Excel, dashboards, and reporting tools.
• Prior experience working with HNI (High Net-worth Individual) clientele.
• Creative thinker with an eye for luxury branding and personalized customer journeys.
• Ability to handle customer calls ,relationship management & escalations ,conflict resolution.

Responsibilities:

Customer Relationship Management (CRM):

• Develop and execute a customer retention and loyalty strategy aligned with business goals.
• Oversee the implementation and optimization of the CRM platform (e.g., Zoho, Salesforce, HubSpot).
• Analyze customer data to build effective segmentation models for targeted campaigns.
• Create, monitor, and refine lifecycle marketing campaigns (e.g., welcome, birthday, reactivation, post-purchase).
• Collaborate with sales, design, and marketing teams to deliver personalized customer experiences.
• Track key metrics: repeat purchase rate, customer lifetime value (CLV), churn rate, etc.

Online Reputation Management (ORM):

• Monitor and manage the brand's online presence across review platforms (Google, Facebook, Instagram, Justdial, etc.).
• Respond professionally to reviews, comments, and queries — turning negative feedback into opportunities for customer recovery.
• Design and execute proactive reputation-building initiatives, including review collection campaigns and influencer collaborations.
• Prepare ORM reports, highlighting sentiment analysis, review trends, and potential reputational risks.
• Work closely with PR and digital marketing to align messaging and tone of voice.

Leadership & Strategic Responsibilities:

• Lead a small team or coordinate with external agencies for CRM and ORM execution.
• Develop monthly and quarterly performance reports with actionable insights.
• Contribute to overall marketing and CX strategy from a data and feedback-driven perspective.
• Stay current with CRM and ORM best practices, tools, and trends — especially in the luxury and jewellery sectors.