CRM Specialist

Job Description

CRM Manager – 4K Sports Infra Location: Hitech City- Hyderabad Department: Sales and Marketing Reporting To: Head of Sales Role Overview: 4K Sports Infra is seeking a dynamic and experienced CRM Manager to build and manage a high-performing telecalling team focused on promoting our innovative sports infrastructure solutions. This role is critical in driving customer acquisition, lead conversion, and overall sales performance through strategic execution, coaching, and collaboration across departments. Key Responsibilities: 1. Team Leadership & Management Recruit, train, and mentor Telecallers with a strong understanding of sports infrastructure products and services. Set individual and team sales targets aligned with organizational goals. Provide continuous coaching and performance feedback to foster growth and high morale. 2. Performance Monitoring Define KPIs and performance benchmarks to track team effectiveness. Conduct regular reviews and implement improvement strategies to enhance sales performance. Manage daily/weekly activity tracking and productivity analysis. 3. Sales Strategy & Execution Collaborate with senior leadership to develop telesales scripts and campaign strategies tailored to sports infra offerings (e.g., turf installations, LED lighting, seating, and sports flooring). Ensure the team is equipped with deep product knowledge and sales techniques relevant to B2B/B2C infra clients. 4. Quality Assurance Regularly monitor calls for professionalism, compliance, and customer experience. Deliver real-time feedback to uphold service quality and adherence to industry standards and legal norms (e.g., data protection, consent). 5. Process Optimization Refine call flows, CRM inputs, and lead follow-up practices to maximize efficiency and conversion. Promote a learning-oriented culture through best-practice sharing sessions and ongoing training modules. 6. Reporting & Analytics Prepare detailed sales and performance reports, customer behavior insights, and trend analysis for management review. Use analytics to inform targeting strategies, training needs, and team improvements. 7. Cross-Functional Collaboration Work closely with Product, Marketing, and Operations teams to align telesales messaging with ongoing campaigns and product availability. Share frontline feedback to drive infrastructure development priorities and marketing refinements. 8. Customer Relationship Management Ensure the team prioritizes a consultative, customer-centric approach in all interactions. Oversee resolution of escalated concerns and build strong rapport with key leads and clients. Requirements: Education & Experience Bachelor’s degree in Business, Marketing, or relevant discipline. 5–8 years of telesales or inside sales experience, with at least 1–2 years in a supervisory or leadership capacity. Leadership & Coaching Proven success in managing telesales teams with clear sales targets. Strong interpersonal skills to coach, mentor, and lead by example. Technical Skills Proficiency in CRM systems (e.g., Zoho, Salesforce) and MS Office Suite. Ability to analyze call data and generate insights to refine sales tactics. Sales Competence Demonstrated ability to drive results in a fast-paced, target-driven environment. Expertise in objection handling, lead nurturing, and closing strategies. Analytical & Strategic Thinking Ability to identify and act on performance trends and market changes. Capable of sales forecasting and resource planning for telesales campaigns. Adaptability & Resilience Thrives under pressure with the ability to manage change and team dynamics effectively. Open to feedback and committed to continuous improvement. Industry Advantage (Preferred) Prior experience or knowledge in sports infrastructure or sports tech solutions is a plus. Understanding of infrastructure buyer personas and regional sports facility demands is advantageous Show more Show less