Content Marketing Manager

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.

This role is perfect for someone who has entrepreneurial drive and Content Marketing experience! You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop a data-driven content strategy:

  Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.

• Conduct a comprehensive content audit:

  Analyze existing content for brand voice, relevance, and optimization.

• Identify content gaps & opportunities:

  Research competitors and industry trends to discover content gaps and relevant topics.

• Content creation & management:

  Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.

• Monitor & optimize content performance:

  Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences.

• Cross-Team Collaboration:

  Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy.

• Contribute to broader marketing strategy:

  Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders

• Content Distribution:

  Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion.

• Lead Generation:

  Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals.

• Thought Leadership:

  Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge.

What You Bring to the Team:

Ideal Candidate

The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.

Qualifications

• 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus.
• Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential.
• Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush).
• Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot).
• Ability to collaborate effectively with a remote team.
• Exceptional communication skills and the ability to work collaboratively across departments.
• Creative and strategic thinker, capable of developing innovative content marketing strategies.
• Strong leadership skills with experience managing and mentoring a team.