Content Marketing Manager

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 2000000 (ie INR 10-20 LPA)

Content Marketing Manager

Requirements

Key Responsibilities

Content Strategy & Planning

• Develop and execute a comprehensive content strategy aligned with marketing and sales objectives.
• Create and manage a content calendar spanning blogs, newsletters, webinars, LinkedIn, product collateral, and partner channels.
• Ensure all messaging reinforces a strong, customer-first brand narrative and clear market differentiation.
  

Content Creation & Distribution

• Write and edit high-quality long-form content including blogs, whitepapers, ebooks, and case studies.
• Produce thought-leadership pieces for executives and subject matter experts.
• Develop sales enablement materials such as one-pagers, pitch decks, and playbooks.
• Collaborate with design and creative teams to produce engaging visuals, infographics, and videos.
• Repurpose existing content into multiple formats (e.g., blog → LinkedIn carousel → email snippet → short-form video).
  

Community & Social Media

• Manage the brand's presence across social platforms — especially LinkedIn and X.
• Engage actively with relevant professional communities, amplifying the company's voice and thought leadership.
  

Campaign & Demand Generation Support

• Partner with the marketing team to develop content that powers lead-generation campaigns.
• Write compelling ad copy, landing page content, email nurture sequences, and event promotions.
• Support product launches with clear, persuasive messaging that drives engagement and conversion.
  

Analytics & Optimization

• Track content performance metrics such as engagement, SEO rankings, and MQL generation.
• Continuously optimize existing assets for improved visibility, conversion, and lead quality.
• Identify and scale content formats and channels that deliver measurable pipeline impact.
  

Collaboration

• Work closely with sales to capture customer stories, testimonials, and success narratives.
• Partner with RevOps or analytics teams to assess the ROI of content initiatives.
  

What We're Looking For

• Proven experience creating standout content that drives measurable impact — whether it's widely shared ebooks, unique case studies, or videos with thousands of views.
• Exceptional storytelling skills — the ability to make complex or routine topics compelling and easy to understand.
• Strong written and verbal communication skills.
• Curious and adaptable mindset — open to learning new tools, including AI-driven productivity and design tools.
• High level of ownership, discipline, and results orientation.
• Familiarity with Canva, AI video tools (e.g., InVideo), and content analytics platforms preferred.
  

Skills:

• Copywriting
• Social Media
• SEO
• Campaign Support
• Lead Generation
• Visual Storytelling
• Sales Enablement
• Analytics