Content Marketing Manager

The Core Responsibilities For The Job Include The Following

Content Strategy and Planning:

• Develop a comprehensive content strategy to achieve marketing goals.
• Plan and manage a sustainable content calendar across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy, and website content.
• Identify content gaps and generate content that will grow reach, engagement, and demand.
• Create content streams across corporate marketing, product marketing, and executive brand building.
  

Execution And Management

• Write and edit high-quality content optimized to perform for each format and channel, with a strong focus on website and digital channels.
• Develop a compelling and consistent voice for the brand and provide internal education to propagate that voice.
• Collaborate and drive outcomes with Product, Sales, Customer Success, and Design teams.
• Oversee content processes from idea to archive and establish best practices.
• Scale the content program by leveraging coworkers, AI-powered tools, and automation platforms.
  

Performance Analysis And SEO

• Track, evaluate, and report on content and channel performance.
• Use SEO tools to ensure best practices are followed across all content.
• Iterate based on insights to improve future content effectiveness.
  

Requirements

• 3-5 years of experience in content strategy, editorial planning, and production for B2B SaaS organizations.
• History of measurable results across channels, website, blog, social media, PR, thought leadership, and sponsored content.
• Exceptional writing, editing, and storytelling skills, with a portfolio of published work.
• Demonstrated success in driving content that generates traffic, leads, or engagement.
• Solid understanding of SEO, digital marketing metrics, and content management systems (CMS).
• Experience co-creating content with technical experts and executives.
• Excellent project management and communication skills.
• Ability to manage and execute a content calendar independently.
• Comfort with using AI tools for content creation, optimization, and analysis.
  

Preferred Qualifications

• Exposure to or prior knowledge of the U. S. healthcare industry.
• Familiarity with marketing automation and analytics tools.