559 Consumer Insights Jobs - Page 4

As a Business Category Builder at Mosaic Wellness, you will play a vital role in developing and expanding a specific business category. Your responsibilities will include creating relatable propositions, designing customer journeys, managing launch pipelines, optimizing customer experiences, and driving revenue growth and retention. Key Responsibilities: - Gain consumer insights to understand behavior, trends, triggers, and barriers for developing relatable propositions and enhancing customer experience. - Develop and oversee pre and post-purchase customer funnels, collaborate with teams to improve narratives and messaging, conduct testing for optimization, and enhance overall customer exper...

Requirements Job Description Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets Leveraging analytical tools for powerful data visualization (MS Ofiice, Alteryx, Tableau, PowerBI) Own and deliver high quality outputs, of the allocated workstream, timely to regional stakeholders with support from supervisors Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques These may include industry research, presentations, data modeling, and other analyses Support and drive automation of analysis by leveraging tools on AI and advanced analytics Work well in a ...

As a Creative Strategist at the company, your role will involve a blend of strategic thinking, creativity, and collaboration to deliver impactful campaigns and brand narratives. You will be responsible for developing and implementing strategic plans that drive creative output and achieve client goals. Key Responsibilities: - Lead brand strategy from insight gathering to creative brief. - Conduct consumer, category, and competitive research to uncover insights. - Develop strategic briefs for the creative team, providing clear guidance. - Craft compelling brand narratives and messaging frameworks. - Work closely with creative, marketing, and account teams. - Present strategies and insights to ...

Company Size Large-scale / Global Experience Required 7 - 10 years Working Days 5 days/week Office Location Viman Nagar, Pune Role & Responsibilities Brand Strategy & Positioning Develop and execute brand strategies aligned with organizational goals and consumer insights. Define brand positioning, voice, and creative direction across all channels. Partner with leadership to build long-term brand equity and preference. Manage complete brand P&L for assigned categories or business lines. Campaign Development & Execution Lead 360 brand campaignsfrom concept to executionacross digital, social, influencer, and offline platforms. Collaborate with creative, media, and production agencies to deliver...

Key Responsibilities Use market research and competitive analysis to identify positioning opportunities & GTM strategies Drive consumer insights to create core messaging and brand evolution Create compelling and brand-aligned content to ensure a consistent tone of voice and engagement across all platforms Lead end-to-end campaign conceptualization, execution, and optimization with vendors across multiple marketing channels including digital, print, OOH, PR, and on-ground activations Own reporting and insight generation to continuously refine marketing strategies - translate data into actionable plans that align with business goals Ensure seamless inter-department communication to align marke...

As a Fragrance Development Director at dsm-firmenich, you play a crucial role in developing winning fragrances across various categories for clients" brands. Your responsibilities include guiding perfumers, providing consumer trends and creative inspirations, collaborating with external consultants, engaging with clients, and identifying opportunities to enhance brands with innovative olfaction solutions. Your strong business acumen, in-depth understanding of olfaction, consumer insights, and market trends are instrumental in defining and implementing strategies and leading client presentations. You also have the opportunity to develop your skills and mentor future leaders for a dynamic and ...

Real Work from Day 1: Execute on-ground marketing events and consumer engagement drives. Direct Impact: See your campaigns come to life in real-time retail settings. Your Voice Matters: Your ideas will shape live projects. Field Learning: Be where the real marketing happens on the ground, with real consumers. Fast-Track Growth: High performers will be offered a full-time role. What You Will Be Doing Execute product promotions and exciting BTL campaigns. Manage brand activations at events, retail outlets, and community spaces. Work closely with sales teams to increase market visibility. Gather on-ground consumer insights to help shape future strategies. What We re Looking For Final year under...

Associate Director - Marketing Innovation - Packaged Foods Job Details | Tata Consumer Products Limited Search by Keyword Search by Location Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Associate Director - Marketing Innovation - Packaged Foods Mumbai, MH, IN, 400093 Tata Consumer Products Limited [[Associate Director Innovation Packaged Foods]] Job Description What are the Key Deliverables in this role Build an innovation roadmap for developing a strong foods portfolio to deliver business ambitions Build an innovation funnel and mid-term plan to deliver i2S of 5% to 7% over the mid term plan Work across salt, spices, staples, RTC, RTE 5 cat...

We are seeking a strategic and results-driven Marketing Manager with strong experience in the real estate industry. The ideal candidate will lead the development and execution of comprehensive marketing strategies, driving brand positioning, demand generation, and engagement across multiple channels. Key Responsibilities: Develop and implement GTM strategies based on market research, consumer insights, and industry trends. Plan and execute integrated marketing campaigns across digital, print, PR, and on-ground activations. Drive brand positioning and messaging to enhance visibility and market presence. Oversee content strategy, ensuring consistency across all platforms and marketing collater...

Key responsibilities: Analytics & Data Science Strategy Formulation & Execution : Participate in the conceptualization of AI & Data Science strategy, develop, execute and sustain; strive to build a practice and organization culture around same Manage & Enrich Big Data Work on Datawarehouse for sales, consumer data, manufacturing data and all the user attributes, think of ways to enrich data (both structured/unstructured) Engage with Data Engineering team on building/maintaining/enhancing Data Lake/Warehouse in MS Azure Databricks (Cloud) Data preparation, new attribute development, preparing Single View of consumers, Single View of Retailers/electricians etc Consumer Insights & Campaign Anal...

About the Role We are looking for a Brand Manager/Senior Brand Manager to lead two mandates: 1. Brand Charter: driving UCs cultural agenda on mental load and dignity of labour, turning consumer insights into narratives, services & consumer journeys that build trust and affinity. 2. Creative Effectiveness : making performance marketing consumer-rooted and brand-coherent by building frameworks, playbooks, and creator-led messaging that deliver both growth and distinctiveness. This role is best suited for someone who can balance big-picture brand thinking with hands-on execution, working cross-functionally across teams and reporting to the Sr. Director, Brand & Communications to shape how milli...

Job Summary: As our Brand Storyteller , you will be the voice of our brand. Youll work closely with marketing, design, product, and leadership to create stories that bring our brand to life. From campaigns and social media to blogs and videos youll shape how the world sees and feels about us. Key Responsibilities: Develop and maintain a consistent brand voice and tone across all platforms Write engaging and original content for social media, blogs, emails, ads, landing pages, video scripts, product descriptions, etc. Collaborate with designers and video creators to pair copy with visuals that tell a complete story Work with the marketing team on campaign concepts and messaging strategies Res...

As a Brand Strategist at Innocean India, a global marketing and communication company under Hyundai Group, you will play a crucial role in developing high-impact creative and brand solutions for esteemed clients like Kia, Hyundai, and Hamdard. With 15-17 years of experience, you will be responsible for strategizing and ideating to address business challenges and engage target audiences effectively. Your key responsibilities will include: - Strategizing and ideating creative solutions aligned with business objectives and target audience. - Researching and analyzing data to derive consumer insights and category trends for impactful communication campaigns. - Leading primary research initiative...

As a Global Excellence Lead, GBS Commercial at Kraft Heinz, you will play a crucial role in developing the three-year Commercial transformation roadmap with a focus on expansion, digital, and process improvement initiatives. Your responsibilities will include owning the GBS Commercial Global Transformation Agenda, collaborating with various teams to prioritize and execute initiatives, and driving continuous improvement across commercial processes. Your expertise in strategic planning, process improvement, and category management tools will be essential in leading multifunctional project teams and establishing positive relationships with internal and external stakeholders. Key Responsibilitie...

Role Overview: As a Manager CMI in the Marketing function, you will play a crucial role in ensuring the robustness of market research initiatives to accurately predict market and consumer behavior/trends. Your main objective will be to increase brand market share, brand health, and overall sales for each category. You will be responsible for implementing and monitoring research studies, finalizing research design, executing primary and desk research, briefing external agencies, coordinating and managing external research, conducting market and consumer research through primary and secondary sources, analyzing data, and providing insights into brand teams. Key Responsibilities: - Ensure the r...

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team : The marketing team at Paytm is at the forefront of building the brand's relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels. Key Responsibilities : 1 . Develop and execute annual mark...

As the Head of Editorial - India, you are at the confluence of music and business for Spotify India. You will lead a team of editors and leverage your music, business and consumer insights to drive Spotify India's business objectives in the market. Using your insights and analytical skills, you will develop and implement the India music strategy and build long term value for Spotify. You are a strong leader, have demonstrated people management experience and have performed well in roles that bring together your creative and business skills. This position is based in Mumbai and will report to the Head of Music & Podcasts, India. You will contribute your expertise to various areas within the c...

As a Brand Marketer, you will be responsible for developing and managing brand strategies that resonate with health-conscious consumers, particularly in the Ayurvedic, FMCG, or herbal product sectors. Your role will involve spearheading marketing initiatives, building brand awareness, and driving customer engagement through innovative campaigns. Key Responsibilities: - Lead the development and execution of comprehensive brand strategies to strengthen brand identity, market positioning, and consumer loyalty. - Analyze market trends, consumer behavior, and competitor strategies to identify brand growth opportunities, especially within the Ayurvedic product sector. - Plan, execute, and monitor ...

Role Overview: As a Brand Manager, your primary responsibility will be to develop and implement marketing strategies, manage brand communication, and drive digital campaigns to achieve business goals. You will play a crucial role in understanding consumer insights, ensuring brand consistency, and analyzing the success of marketing efforts. Additionally, you will be tasked with managing budgets, leading teams, and collaborating with other departments to ensure the brand's success. Key Responsibilities: - Develop and implement marketing strategies for the brand - Manage brand communication to maintain consistency - Drive digital campaigns to achieve business goals - Analyze consumer insights t...

Job Requirements Role/Job Title: Product Manager-Gold Loan Business: Retail Banking Job Purpose The Product Manager Gold Loan will be responsible for the end-to-end management of the gold loan product within the Retail Banking division. Based in Mumbai, this role involves product ideation, planning, and execution across multiple channels, ensuring alignment with customer needs and business goals. The incumbent will work closely with cross-functional teams including Risk, IT and Compliance to deliver a high-quality product experience and maintain portfolio health. Role & Responsibilities Primary Responsibilities Lead product ideation, conceptualization, planning, and execution throughout the ...

Company Description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. Diversity Statement Ferrero is committed to building a diverse and inclusive culture in which all ...

As a Brand Strategist, you will be responsible for developing, implementing, and managing strategies to enhance the brand identity and positioning. Your role will involve building brand campaigns, conducting market research, and driving brand growth across various channels. - Develop and execute brand strategies in alignment with business objectives. - Conduct market research, competitor analysis, and consumer insights to identify opportunities. - Define and refine brand voice, positioning, and messaging on all platforms. - Collaborate with creative, marketing, and digital teams to create impactful campaigns. - Monitor brand performance metrics and optimize strategies for growth. - Ensure br...

As a Business Analytics Int Analyst at Citigroup, your role involves dealing with most problems independently and integrating in-depth specialty area knowledge with a solid understanding of industry standards and practices. You will be responsible for gathering operational data, identifying data patterns & trends, and providing insights to enhance business decision-making capability. Your recommendations will be crucial for future developments, strategic business opportunities, and enhancements to operational policies. Additionally, you may be involved in exploratory data analysis, confirmatory data analysis, and qualitative analysis. It is essential to translate data into consumer or custom...

Company Overview At Sid's Farm, we are a dedicated D2C brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founder's son, Sid, our company reflects a father's commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families. Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We provide ample opportunities for professional advancement, ongoing training,...

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. Youll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. What does a Brand Manager do Brand Managers are the people who shape a companys outward image. To do that, youll need to uncover consumer insights and deliver innovative marketing campaigns. Well turn to you to learn what can attract our customers and prospects and how we can improve customer experience. If youre creative, possess a strategic mind and have experience in implementing targeted brand campaigns, wed like to meet you. Ultimately, youll help us improve our...