364 Consumer Insights Jobs - Page 4

As an Assistant Manager - Category at Natures Basket, you will play a crucial role in shaping the success of product categories. Your primary responsibilities will include strategic planning, vendor management, and ensuring the availability of in-demand products. You will be required to analyze data and insights to identify industry and consumer trends, develop long-term strategies for product categories, and devise exit strategies for unsuccessful products. Building trust relationships with vendors to enhance pricing and service quality, placing orders to meet consumer demands, and optimizing the visibility of product categories will be key aspects of your role. Collaborating with marketing teams to determine competitive pricing and promotional activities, expanding product categories with buyers and merchandisers, and making accurate forecasts for product demand to maintain inventory sustainability will also be part of your responsibilities. Managing budgets, revenue, and engaging in margin discussions with vendors are crucial aspects of this role. To qualify for this position, you should hold an MBA from a premier institute, with at least 6 years of experience in category management. A strong understanding of category management, marketing, and sales principles, along with the ability to analyze data to make informed decisions, is essential. Excellent communication, interpersonal, and negotiation skills, along with proficiency in MS Office and numeracy, are also required. If you possess strong people management skills, strategic thinking abilities, and a deep understanding of market insights and trends, we encourage you to apply for this challenging yet rewarding opportunity.,

As a Brand Marketing Manager, you will be responsible for defining the brand positioning, personality, and tone for the assigned categories. You will translate the brand strategy into effective communication campaigns across various channels such as ATL, BTL, digital, and PR. Your role will involve leading the development of creative briefs and collaborating with internal and external teams for seamless execution. It will be crucial to ensure consistent brand messaging across all consumer and trade touchpoints, along with managing asset libraries and approval workflows for campaign materials. In addition to brand strategy and communication, you will own the marketing calendar for the category, including product launches, promotions, and tactical campaigns. Collaborating with sales, product, and e-commerce marketing teams, you will develop and execute Go-To-Market strategies. Monitoring category trends, consumer insights, and competitor activities will be essential to identify opportunities and threats, and tracking category performance to recommend actions for growth and profitability. Your role will also involve leading end-to-end campaign planning, covering concept development, media planning, production, and rollout. Driving BTL activations, in-store branding, and regional promotions with measurable KPIs will be part of your responsibilities. Working closely with media and creative agencies, you will coordinate campaign delivery and optimization. Managing external agencies (creative, media, PR) and internal teams (digital, design, analytics) will be essential for seamless campaign execution across platforms. Ensuring timely approvals, clear briefing, and effective coordination among cross-functional teams will be a key aspect of your role. This is a full-time permanent position that offers benefits such as leave encashment, paid sick time, and paid time off. The work schedule is during day shifts, and the work location is in-person. The expected start date for this role is 15/07/2025.,

As a growth and program management intern for the Working Professionals vertical at upGrad, your primary responsibility will be to drive growth by identifying and onboarding strategic partners for lead generation. This role requires a combination of business acumen, program understanding, and execution ownership to fuel learner acquisition. You will collaborate cross-functionally to shape offerings, align on outcomes, and accelerate impact across the vertical. Your key responsibilities will include supporting Partner-Led Growth by assisting in identifying and onboarding lead generation partners to expand reach and drive quality learner acquisition. Additionally, you will be tasked with driving Consumer Insights through conducting research on learner needs, preferences, and market trends to inform program positioning and outreach strategy. You will also coordinate cross-functionally with marketing, sales, and content teams to ensure the smooth execution of growth initiatives and campaigns. Furthermore, tracking and optimizing performance by monitoring key growth metrics, generating actionable insights, and supporting data-backed decision-making for continuous improvement will be a crucial part of your role. Joining upGrad will offer you the opportunity to shape the careers of tomorrow at Asias largest integrated higher ed company. You will have the chance to drive High-Impact Growth by contributing to one of the largest business units and leading initiatives that directly fuel learner acquisition. Working at upGrad will also allow you to learn from the Best by collaborating with top talent across marketing, product, and strategy in a fast-paced, high-growth environment. You will play a role in shaping the Future of Education by being part of large-scale, data-driven campaigns that redefine how professionals upskill. Moreover, at upGrad, you can expect to grow at Speed with accelerated career progression, real ownership, cross-functional exposure, and a culture that rewards performance.,

As the Director - Brand Marketing at Swiggy's Food Marketplace business unit in India, you will play a pivotal role in developing and executing a comprehensive brand marketing strategy. Your primary focus will be on driving consumer engagement and loyalty through innovative and data-driven marketing initiatives. By collaborating with cross-functional teams, creative agencies, and external partners, you will ensure the delivery of consistent, impactful brand experiences that resonate with Swiggy's wide user base. Your responsibilities will include: - Owning and leading the overall brand marketing strategy, setting short-term goals and long-term vision for Swiggy's Food Marketplace. - Developing an annual marketing plan encompassing creative communication, media planning, partnerships, collaborative campaigns, and activations. - Building and executing a regional marketing strategy tailored to specific geographies and consumer dynamics. - Collaborating with Swiggy's Consumer Insights Team to understand consumer behavior and develop actionable strategies. - Conceptualizing and delivering long-term campaigns to position Swiggy as the most loved food delivery partner in India. - Working closely with Swiggy's Brand Insights & Analytics Team to measure campaign efficacy and optimize outcomes. To be successful in this role, you should have: - 9-15 years of marketing experience, preferably in senior brand marketing roles. - An MBA in Marketing or related specialization from a reputed institute. - Expertise in developing innovative campaigns and managing creative agencies. - Experience in managing 360-degree ATL and BTL campaigns for consumer-focused brands. - Strong project management abilities and stakeholder collaboration skills. - A track record of launching disruptive ideas and driving business impact. - Strong interpersonal and leadership skills to inspire collaboration in a hybrid work environment. - Data-driven mindset with excellent critical thinking skills and adaptability to evolving consumer needs and market dynamics. This position presents a unique opportunity to contribute to Swiggy's growth by creating meaningful consumer experiences, enhancing brand engagement, and fostering brand loyalty within the competitive food delivery landscape.,

B2B marketing Gap Analysis & Lead Generation Experience in tools such as SQL and Power Bi is useful but not essential Ability to prioritise and multitask, responding to ad-hoc data requests whilst taking care of ongoing tasks / projects Required Candidate profile Proactively challenges the status quo to grow the business Confident in dealing with senior stakeholders across the business Commercial Acumen Presentation skills Experience leading a team

Bain & Company is a global consultancy renowned for assisting ambitious change makers in defining the future. With a presence in 65 offices across 40 countries, we collaborate closely with our clients to achieve extraordinary results, outperform the competition, and reshape industries. Since our establishment in 1973, we have gauged our success by the success of our clients, maintaining the highest level of client advocacy in the industry. In 2004, Bain & Company entered the Indian market by inaugurating the Bain Capability Center (BCC) in New Delhi, which is now known as BCN (Bain Capability Network) with nodes across various geographies. BCN is a crucial unit of Expert Client Delivery (ECD) and plays a pivotal role in supporting Bain's case teams globally with analytics and research solutions across industries, specific domains for corporate cases, client development, private equity diligence, or Bain intellectual property. BCN comprises Consulting Services, Knowledge Services, and Shared Services. The Consumer Products Center of Expertise collaborates with Bains global Consumer Products Practice leadership, client-facing Bain leadership and teams, and with end clients on development and delivery of Bains proprietary CP products and solutions. These solutions aim to address strategic questions of Bains CP clients relating to brand strategy, revenue growth management, negotiation strategy with key retailers, and optimization of COGS among others. As a part of our team, you will be working on projects typically spanning from 3 weeks to 3 months, alongside a mix of Director, Managers, Projects Leads, Associates, and Analysts. The delivery models on projects may vary, including working as part of a broader global Bain case team, BCN working independently with a Bain Associate Partner/Partner, or BCN working directly with end clients. Your responsibilities will include owning an end-to-end client project, ensuring timely and high-quality delivery to clients through effective team management, defining deliverables, prioritizing and setting deadlines, reviewing work, providing feedback, ensuring quality control, and identifying and proactively engaging on critical issues on projects and with clients. You will be expected to lead work planning, problem-solving, hypothesis generation, research, insight generation, client communication, and engagement. Candidates should have a strong academic background with relevant work experience ranging from 3-8 years in management consulting and data analytics within Consumer Products/Retail industry domains. The ideal candidate will possess excellent analytical ability, leadership skills, communication skills, and a proven track record of managing multiple client accounts and internal teams. At Bain & Company, we pride ourselves on being recognized as one of the world's best places to work, a champion of diversity, and a model of social responsibility. Our commitment to diversity, inclusion, and collaboration is fundamental to building extraordinary teams. We believe in hiring individuals with exceptional talents and potential, providing an environment where you can thrive both professionally and personally. Join us at Bain & Company, where you can unleash your potential, grow as a professional, and contribute to reshaping industries and defining the future.,

As a Category Growth & Strategy Manager, you will play a pivotal role in driving growth through a deep understanding of consumer behavior, strategic planning, and comprehensive marketing execution. Your primary responsibility will be to develop and scale the growth blueprint for key beauty and personal care categories. You will be tasked with building and implementing annual and quarterly growth plans that are rooted in consumer insights, brand objectives, platform priorities, and market dynamics. Leading the category strategy will involve overseeing brand contribution, user segmentation, and campaign planning. Collaboration with various cross-functional teams such as e-commerce, performance, creative, CRM, and site merchandising will be essential in translating strategies into actionable initiatives. Your role will also encompass the development and execution of full-funnel campaigns for top-performing brands as well as key product launches. Taking ownership of the user journey from end to end, you will optimize both onsite and offsite experiences to enhance user engagement and drive conversions effectively. The ideal candidate for this position should possess a minimum of 5-8 years of experience in brand management, category marketing, or strategy, preferably within the beauty, personal care, FMCG, or D2C industry. Strong analytical skills, strategic thinking capabilities, and a consumer-centric approach are key requirements. Demonstrated success in cross-functional collaboration, stakeholder management, and project execution, coupled with meticulous attention to detail, will be crucial in this role. Additionally, you should be a creative problem solver who excels in fast-paced and dynamic environments. If you meet these qualifications and are eager to take on this challenging opportunity, please share your resume with us at shakshi@skyleaf.global or reach out to us directly at 7521865318.,

As a Brand Innovator, you will be responsible for creating and implementing an 18-month pipeline to enhance brand sales and image. This involves developing new product concepts, exploring innovative positioning ideas, and leveraging consumer insights and data for product development. Your creativity will be vital in making existing products more appealing and exciting. Additionally, you will be involved in ideating various events, tracking the impact of new product launches on both top line and bottom line, and leading multiple New Product Development (NPD) projects simultaneously. This role requires effective management of stakeholders from finance, supply chain management, packaging, and advertising agencies. You will lead the NPD team, fostering cross-functional collaboration to ensure timely delivery of all innovation projects. The ideal candidate for this role should have a non-vegetarian preference and be abreast of food and current consumer trends. Strong project management and multitasking abilities are essential, along with proficiency in data analytics, consumer insights, and a creative mindset. Being a team player, self-starter, and having excellent communication skills are also crucial. A Master of Business Administration (MBA) qualification and 5-8 years of experience in Branding, Insights, and Innovation, preferably in FMCG, Beverages, Snacking, Candy, or fast-moving consumer goods industry, are required.,

About Nua: Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women's wellness in India. Beginning with innovative, chemical-free, and India's only fully customizable sanitary pads, Nua is dedicated to developing holistic and personalized solutions to address real problems faced by women. The approach involves creating a wellness platform that offers exceptional products, fosters an impactful community, and provides a personalized customer experience. With a rapidly growing community of over 10 lakh women, Nua has established itself as India's largest and most engaged digital-first FemTech brand. Our journey commenced with a pad specifically designed to meet a woman's unique requirements. Since then, we have expanded significantly, introducing inclusive and effective products that are Made Safe certified and scientifically supported. Our commitment to co-creating products with our community and driving the D2C revolution through profound consumer insights and technological investments remains unwavering. Nua has secured over $12 million in venture funding, supported by prominent investors such as Lightbox Ventures, Kae Capital, Deepika Padukone, Vindi Singh Banga, and Kamini Banga of the Banga family office. If you share our passion for making a difference and generating real impact in a dynamic and highly creative environment, you might be the perfect fit for our team. About the Role: We are seeking a dynamic Product Marketing Executive to spearhead marketing initiatives for Nua's D2C channel, specifically the website. The primary objective is to enhance engagement, drive repeat purchases, and establish the website as the preferred shopping platform over alternative channels. Key Responsibilities: - Promote the website's value proposition and features to boost awareness, adoption, and repeat purchases. - Develop feature positioning and messaging that effectively communicates their value in improving convenience, engagement, and loyalty. - Plan and implement multi-channel marketing campaigns across digital and offline platforms. - Conduct user research through surveys, interviews, and data analysis to optimize marketing strategies. - Collaborate with Product, Engineering, Brand, and Customer Success teams to align research findings with feature positioning and enhance user experience. - Determine the necessary level of marketing amplification, encompassing the intensity and breadth of campaign efforts. - Finalize creative briefs detailing messaging, target audiences, and channel strategies. - Identify relevant key user segments for the feature and create personas highlighting their pain points and opportunities. - Develop differentiated messaging strategies utilizing competitive analysis to enhance the feature's value proposition. - Monitor key performance indicators (KPIs) such as adoption rate, engagement, and retention immediately post-launch. - Utilize data to refine messaging and campaigns, ensuring optimal performance and impact. Qualifications: - Product Marketing Expertise: Minimum of 2 years experience in consumer product marketing, showcasing a successful track record in leading go-to-market strategies for new features or products. - Experience in B2C, preferably D2C brands. - Strategic Planning & Execution: Demonstrated ability to drive cross-functional alignment and formulate detailed GTM strategies from concept to launch. - Consumer Insights: Proficiency in utilizing data and research to shape user personas and design targeted marketing strategies. - Messaging and Positioning: Strong capability to craft compelling messaging and narratives for diverse user segments. - Analytical Skills: Ability to define and track KPIs, analyze performance data, and adjust strategies for optimal results.,

Position: AVP - Brand Marketing & Communications Purpose: Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation in order to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership & alliances leading to higher viewership and engagement for international region. Education: Post Graduate Diploma / MBA in Marketing Management Experience:12-15 years Location: Mumbai Reporting Relationship: Head Marketing Business/Channel/Function: Digital (Sony Liv) Key Responsibilities: Marketing Strategy Examine competition performance and new entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior, and study changes in digital landscape across all the markets Marketing and brand campaign planning Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization Use PR to drive the business objectives for the particular project/campaign Managing brand and social media Translate the brand goals and positioning into executable brand plans basis the go-to market strategy Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same Analyze the effectiveness of the brand plans and make appropriate changes to align with the overall objective Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets Utilising analytics Work with the analytics and research team and use the insights to shape up the plan Why join us Sony Pictures Networks is home to some of Indias leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesnt end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary! Show more Show less

As an Associate/Senior Associate - Business Growth at Urban Company, you will be part of a dynamic team focused on delivering high-quality services to customers in the comfort of their homes. Urban Company is a technology platform that offers a variety of services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting, and more. With a commitment to providing a standardized and reliable service experience, Urban Company collaborates closely with hand-picked service partners, empowering them with technology, training, products, tools, financing, insurance, and brand support to ensure their success in delivering on this promise. The Marketing/Growth function plays a crucial role in driving growth for each business unit within Urban Company by focusing on increasing the number of users, enhancing usage, and delivering more value. Working with internal and external stakeholders, the team identifies growth drivers, leverages consumer intelligence, implements strategies, and executes marketing campaigns to achieve business objectives. In your role as a Senior Associate, you will be responsible for owning and delivering the growth and business outcomes of a specific business unit at Urban Company. Collaborating with cross-functional teams and agency partners, you will develop and execute strategies to drive success. You will lead various marketing projects, derive consumer insights to fuel business growth, and innovate to take smart risks. Your responsibilities will include: Solving Design Problems: - Collaborating with the business team to build the right service offering - Defining optimal pricing constructs to maximize revenues - Ensuring the app storefront has the right information and images to address consumer queries Solving Deployment Problems: - Balancing demand and supply in key markets - Deploying marketing budgets effectively across online and offline channels - Leveraging insights to drive promotions and strategic partnerships To succeed in this role, we are looking for candidates with: - 1+ years of relevant experience in high-scale startups or FMCGs - Bachelor's/MBA degree or equivalent in Marketing - Ability to move fast and break things - Strong analytical skills We are seeking individuals who are first-principles problem solvers, with a passion for innovation and a desire to revolutionize the service industry. In return, we offer a great work environment with opportunities for growth, collaboration with the leadership team on key projects, access to the latest tools and technology, health insurance benefits, internal mobility opportunities, competitive salary, and bi-annual performance reviews. Join Urban Company and be part of a team that values ownership, innovation, and continuous growth.,

You are an experienced Brand Manager who will play a crucial role in shaping and enhancing the outward image of our organization. Your primary responsibility will involve identifying what sets us apart and effectively communicating this uniqueness to our target audience. By analyzing consumer insights and implementing innovative marketing strategies, you will drive brand awareness and customer engagement. As a Brand Manager, you will be tasked with translating brand elements into actionable plans and go-to-market strategies. Leading a team of marketing professionals, you will oversee the development and execution of brand initiatives to captivate our audience and drive desired actions. Additionally, you will be responsible for monitoring market trends, evaluating campaign performance, and devising growth strategies to elevate our brand presence. The ideal candidate for this role will have a proven track record as a Brand Manager or Associate Brand Manager, demonstrating the ability to develop impactful brand strategies and effectively communicate recommendations to senior management. A deep understanding of the marketing mix, coupled with strong analytical skills and a creative mindset, will be essential for success in this position. Additionally, your data-driven approach, excellent communication skills, and awareness of industry trends will set you apart. If you are a creative thinker with a strategic mindset and a passion for driving brand growth, we invite you to join our team and contribute to enhancing our company's reputation and fostering continued success. Responsibilities: - Analyze brand positioning and consumer insights - Shape and communicate the company's vision and mission - Translate brand elements into comprehensive plans and go-to-market strategies - Manage a team of marketing professionals working on brand initiatives - Lead creative development to engage the target audience and drive action - Establish performance metrics, cost parameters, and sales estimates - Measure and report on the performance of marketing campaigns, assessing ROI and KPIs - Monitor market trends, research consumer behavior, and track competitor activities - Oversee marketing and advertising activities, both new and ongoing - Monitor product distribution and consumer feedback - Develop innovative growth strategies - Align the organization around the brand's direction, choices, and tactics Requirements and Skills: - Proven experience as a Brand Manager or Associate Brand Manager - Ability to develop effective brand and marketing strategies and present recommendations to executives - Experience in identifying target audiences and crafting impactful campaigns - Comprehensive understanding of the marketing mix - Strong analytical capabilities combined with a creative approach - Data-driven mindset and proficiency in working with numbers - Excellent communication skills - Up-to-date knowledge of industry trends and best marketing practices - Degree in marketing or a related field Job Type: Full-time Education: - Bachelor's degree (Preferred) Work Location: In-person,

As a Consumer Insights Lead at Technosport located in HSR Layout, Bangalore, you will play a pivotal role in understanding consumer behavior and shaping brand strategies based on deep insights and intelligence. Your primary responsibility will be to develop and execute an insight strategy aligned with business goals, product objectives, and brand vision. You will drive the development of the consumer insights roadmap, identifying key knowledge gaps in the customer journey and devising strategies to address them effectively. Your role will involve championing the voice of the consumer across various departments within the organization, ensuring that consumer-centricity remains a top priority from the boardroom to the design floor. In terms of research, you will be leading qualitative and quantitative studies, including surveys, trackers, focus groups, IDIs, and ethnographic research. By decoding complex data and transforming it into actionable insights, you will provide senior leadership with valuable information to drive informed decision-making processes. Collaborating with top research agencies, you will ensure the execution of best-in-class studies that deliver impactful results. As a Consumer Insights Lead, you will also lead cultural foresight programs to understand shifts in consumer values, behaviors, and trends. By scanning subcultures, platforms, and influencers, you will uncover emerging trends and insights that will shape the brand's future direction. Your ability to merge data with cultural relevance and create compelling narratives will be crucial in influencing brand strategies and go-to-market initiatives. Collaboration with cross-functional teams including Brand, Product, Media, Retail, and Innovation departments will be essential in influencing product development, messaging strategies, and creative briefs. By presenting insights that directly impact decisions and drive measurable business outcomes, you will play a key role in shaping the company's growth trajectory. Your role will also involve creating engaging dashboards, insight reports, and workshop formats to ensure that data is not only understood but also retained and acted upon effectively. By presenting findings to C-level stakeholders and influencing strategic directions based on consumer insights, you will be instrumental in driving the brand's success. To excel in this role, you should have a minimum of 10 years of experience in consumer insights, market research, or brand strategy, with a proven track record of leading insight programs that drive innovation and brand growth. Your expertise in qualitative and quantitative research methodologies, along with proficiency in syndicated tools such as Nielsen, Kantar, and Mintel, will be highly valuable. Additionally, familiarity with social listening, trend mapping, and AI-based insight platforms will be advantageous in this position. As a Consumer Insights Lead at Technosport, you are expected to be curious, culturally fluent, and consumer-first in your approach. You should possess strong storytelling abilities, strategic thinking skills, and a data-driven mindset to drive impactful outcomes. Your collaborative nature, persuasive communication style, and ability to guide teams towards smarter decisions will be critical in achieving success in this role. If you are passionate about shaping brand strategies, driving consumer-centric initiatives, and working in a dynamic, fast-paced environment, Technosport offers you the opportunity to be part of a high-growth brand that values innovation, culture, and data-driven decision-making. Join us in redefining activewear for a new generation and making a significant impact in the consumer insights space. Apply now to be a part of our team and drive the growth of Technosport as a Consumer Insights Lead in Bangalore.,

Position Title: Product Manager / Sr. Product Manager OTC (Pharma) Department: Marketing Location: Head Office, [Mumbai] Reports to: Head Marketing (PMT) Role Overview: The Product Manager (OTC) will be responsible for developing and executing marketing strategies for OTC brands to drive sales, market share, and profitability. The role involves close coordination with sales, medical, R&D, regulatory, and supply chain teams to ensure product success in the competitive OTC market. Key Responsibilities: Develop annual and long-term marketing strategies for assigned OTC brands. Identify consumer insights, market trends, and competitor activities to design brand positioning. Oversee product launches, relaunches, and lifecycle extensions. Monitor brand health and profitability, ensuring continuous growth. Conduct consumer and trade research to identify opportunities. Track OTC market dynamics, competitor strategies, and pricing trends. Design ATL/BTL campaigns, digital marketing initiatives, and promotional materials. Collaborate with creative and media agencies to drive impactful consumer communication. Work with sales teams to develop trade marketing plans and support field execution. Coordinate with regulatory, medical, and R&D for product compliance and innovation. Prepare and monitor marketing budgets for assigned brands. Measure ROI of campaigns and track sales performance against targets. Key Skills & Competencies: Strong knowledge of Pharma OTC / Consumer Healthcare marketing. Expertise in brand building, consumer insights, and digital marketing. Excellent communication, analytical, and presentation skills. Ability to work cross-functionally and manage multiple projects. Strategic thinking with strong execution capabilities. Qualifications & Experience: MBA/PGDM in Marketing or equivalent. Min 4 years of experience in Product/Brand Management (preferably Pharma-OTC). Proven track record of handling consumer brands and driving growth. Key Performance Indicators (KPIs): Market share growth of assigned OTC brands. Achievement of sales and profitability targets. Successful product launches and campaign effectiveness. Consumer awareness and engagement levels. Contact:- Ashish Dubey Mob:- 9869 309 139 Show more Show less

Job Description: Role : Brand Manager Location : Hyderabad Job Responsibilities Analysis: Consumer & Business Consumer Insights: Understand the Insights and feed into the brand growth plans Retail Audit - Monitor market share and distribution by market/brand /channel Business Intelligence - Monitor market/brands and understand competitive strategies Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing Able to evaluate & get learnings from communication and media performance Deliver Brand performance with execution excellence Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches. Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel Identify key issues and opportunities using consumer insights and data analytics Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands Leads communication strategies to build long-term brand equity and growth Crafting communication Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability Drive the Brand Building strategy around pet parent data & consumer insights Develop efficient models across media to maximize ROI of media activities on digital Digital commerce Partner with Dcom internal team and external customers to drive brand agenda Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre Stakeholder Management Aligns key internal (local and global) and external stakeholders to portfolio growth plan Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization) Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication) Job Specifications/Qualifications MBA (Marketing) with a cumulative experience of 5 years with a digital experience. The incumbent is also desired have 2 years of sales experience, but not mandatory. He/she should also be a strong team player.

: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview As the GM/AVP Growth & Insights for Consumer Businesses, you will be instrumental in shaping and executing the strategic roadmap for revenue generation across Paytm's core UPI, Mobile Recharges, DTH, and Utility Bill Payments platforms. This is a high-impact role requiring a blend of strategic foresight, deep analytical rigor, and a proven ability to translate insights into tangible business outcomes. You will own the strategic narrative for consumer acquisition, engagement and monetization, identify significant growth opportunities, and drive cross-functional initiatives to enhance customer lifetime value and profitability. Key Responsibilities Strategic Vision & Roadmap Define and articulate the long-term consumer strategy for payments and other financial services, identifying key growth levers, market Deep Consumer & Market Insights Lead comprehensive analysis of consumer behavior, payment trends, competitive landscapes, and regulatory changes. Leverage data to uncover unmet needs and strategic white spaces for monetization. Product Incubation & Cross-Sell Spearhead the identification, evaluation, and incubation of new cross-sell products and services, including but not limited to lending, insurance, digital gold, goal-based savings, etc. . Customer Cohorting Develop and implement sophisticated customer cohorting and segmentation strategies using behavioral, demographic, and psychographic data. Drive the creation of hyper-personalized product recommendations and targeted offers to maximize conversion and engagement. Go-to-Market Leadership Oversee the strategic planning and successful execution of go-to-market initiatives for new monetization products and features, ensuring strong alignment and collaboration across product, engineering, marketing, and sales teams. Innovation & Alternatives Continuously explore emerging technologies, business models (e.g., Open Banking, Account Aggregator), and innovative alternatives to traditional monetization, ensuring Paytm remains at the forefront of digital financial services. Risk, Compliance & Governance Work closely with legal, compliance, and risk teams to ensure all strategic initiatives and new product launches adhere to regulatory frameworks and internal governance policies. Cross-Functional Influence & Leadership Act as a key thought leader and strategic advisor, influencing product roadmaps, business development efforts, and overall organizational priorities to achieve monetization goals. Desired Skills & Experience 10-12 years of progressive experience , with a mandatory strong blend of both top-tier consulting (e.g., Strategy Consulting, Digital Transformation) and industry experience (e.g., FinTech, Payments, E-commerce, Consumer Tech) . Proven track record in defining and executing large-scale monetization strategies for digital consumer products, ideally within the payments or financial services sector. Deep understanding of the Indian digital payments ecosystem (UPI, wallets), digital lending, insurance, investments, and related regulatory environments . Exceptional strategic thinking and problem-solving abilities, with a demonstrated capability to translate complex market dynamics and data into actionable, high-impact strategies. Strong analytical acumen, proficient in data-driven decision-making, customer segmentation, and advanced analytics.Outstanding leadership, communication, and interpersonal skills, with a proven ability to influence, collaborate, and drive consensus across diverse functional teams and at all levels of the organization. High degree of autonomy, entrepreneurial drive, and a results-oriented mindset. MBA from a premier institution is highly preferred. Why Join Paytm This is an unparalleled opportunity to lead strategic initiatives that will redefine consumer financial services in India. You will operate at the intersection of cutting-edge technology and massive consumer impact, shaping the future of how millions manage their finances. If you are a strategic visionary with a passion for driving growth and innovation in the digital payments space, we invite you to be a part of Paytm's transformative journey.

As the NPD Manager for Food & Beverages at Vitaliz Biosciences, your primary responsibility will be to lead the development of innovative food and beverage products. You will be driving the entire process from concept to commercialization, ensuring that the products not only meet consumer preferences and market trends but also adhere to nutritional needs. Your role will require a deep understanding of culinary techniques, food science, and ingredient functionality, along with the ability to collaborate effectively with cross-functional teams. Your key duties and responsibilities will include overseeing the end-to-end development of new products, focusing on both culinary creativity and technical feasibility. You will be expected to drive culinary innovation by incorporating current food trends, flavors, and cooking techniques into product formulations. Collaboration with R&D, marketing, supply chain, and manufacturing teams will be essential to ensure that products are developed with the right balance of culinary excellence, cost-efficiency, and scalability. Additionally, you will be responsible for recipe formulation, ingredient sourcing, market research, consumer insights, regulatory compliance, product testing, quality control, packaging, presentation, and project management. Your decision-making authority will empower you to make cross-functional decisions in partnership with peers from other functions. To be successful in this role, you should hold a Master's degree or Ph.D in Food Science, Food Technology, Culinary Arts, or a related field, along with 3 to 5 years of experience in food product development. Strong communication and interpersonal skills, attention to detail, organizational abilities, and the capacity to manage multiple projects simultaneously are also required. This full-time position will be based in Trivandrum, with the possibility of travel as required. The remuneration will be as per industry standards, with potential for higher compensation based on merit. Benefits include health insurance and provident fund, and the work schedule may involve day shifts, morning shifts, night shifts, or rotational shifts. As part of the application process, you will be asked questions regarding your willingness to work on a shift basis, details about your higher education in relevant fields, your hands-on experience in food product development, methods of staying up-to-date with food trends, and your flexibility to join the team in either Bangalore or Trivandrum. If you are a proactive and experienced professional with a passion for culinary innovation and product development, we invite you to apply for this exciting opportunity at Vitaliz Biosciences.,

If you're a seasoned growth leader with a proven track record in D2C or consumer internet in India, an insatiable curiosity for scaling businesses, and a knack for identifying and executing the strategies that drive breakthrough results, this is your ultimate challenge. You will be pivotal in bringing cutting-edge innovations like our AI-powered skin/hair analyzer and DermaGPT, our proprietary derma/health assistant, to every corner of the market. In this role, you will define and own a comprehensive, data-driven growth strategy that integrates marketing, product, and operations to drive aggressive user acquisition, engagement, and retention across all Clinikally offerings. You will continuously identify, evaluate, and prioritize new growth opportunities, channels, and tactics, from performance marketing and SEO to partnerships, viral loops, and referral programs. Building, mentoring, and inspiring a high-performing growth organization will be key, fostering a culture of rapid experimentation, data-driven decision-making, and accountability. Your responsibilities will also include implementing a robust A/B testing and experimentation framework, owning growth analytics, dashboards, and reporting, collaborating cross-functionally with Product, Engineering, Marketing, and Operations teams, and maintaining a deep understanding of the Indian consumer landscape and market trends. Additionally, you will strategically allocate and manage significant growth budgets to achieve ambitious growth targets. The ideal candidate will have 10+ years of progressive experience in growth roles, with at least 3-5 years in a senior leadership position within high-growth D2C or consumer internet businesses in India. You should have a proven track record of designing and executing full-funnel growth strategies that drive user acquisition, engagement, and revenue growth. Exceptional analytical capabilities, deep expertise across diverse growth channels, strong leadership skills, strategic thinking, outstanding communication skills, and a true entrepreneurial spirit are essential for success in this role. Clinikally offers significant ESOPs, competitive compensation, high impact and ownership, accelerated learning opportunities, a dynamic and collaborative culture, health and wellness benefits, and the chance to work at the forefront of AI-powered health and D2C innovation in one of the world's most exciting markets. To apply for the position of VP of Growth at Clinikally, please send your resume and a compelling cover letter detailing why you are the ideal candidate for the role and how you envision scaling Clinikally's reach and impact across India.,

As the Brand Marketing Manager, you will play a crucial role in shaping the voice of the brand, overseeing 360 marketing campaigns, enhancing brand equity, and managing all external communications, including PR and influencer partnerships. Your primary responsibility will involve scaling the brand's presence across various channels and ensuring consistency, resonance, and relevance in all customer interactions. Your key responsibilities will include developing and evolving the brand's identity, voice, and positioning across all platforms. You will be tasked with creating brand guidelines to maintain consistency across touchpoints and utilizing consumer insights to steer brand direction and messaging effectively. Additionally, you will be responsible for conceptualizing and executing integrated marketing campaigns, collaborating across functions to launch seasonal, product, and category-specific initiatives. Monitoring and analyzing campaign performance to optimize impact and ROI will be essential to your role. Managing PR strategy, media relations, and press releases to secure earned media coverage will be a critical aspect of your responsibilities. You will also focus on nurturing relationships with key journalists, publications, and influencers to position the brand and leadership team as industry thought leaders. Leading the narrative across various platforms, including the website, social media, email, and product packaging, will be part of your role. Collaborating with creative teams to produce compelling copy, visuals, and videos and leveraging customer stories to establish a strong emotional connection with the brand will be key to your success. Your duties will also involve defining and monitoring brand health metrics such as awareness, sentiment, and share of voice. Utilizing consumer insights, research, and analytics to steer brand decisions and ensuring alignment between brand performance and digital growth will be crucial aspects of your role. To excel in this position, you should have at least 3 years of experience in brand marketing, preferably in a D2C or startup setting. A proven track record of building and scaling brands from scratch, expertise in end-to-end campaign development, and a deep understanding of PR, media strategy, and influencer marketing are essential. You should be a strategic thinker with strong creative and execution skills, proficient in verbal, written, and visual communication, and capable of leading and managing multiple stakeholders and agency partners effectively. While not mandatory, experience in high-growth D2C brands, a background in lifestyle, beauty, fashion, wellness, or FMCG sectors, familiarity with tools like Canva, Adobe Creative Suite, or marketing platforms, and prior leadership or team management experience would be advantageous for this role. Your skillset should include communication, brand marketing, brand strategy, campaign management, content creation, analytical skills, marketing campaigns, strategic thinking, digital marketing, public relations, creative thinking, influencer marketing, D2C knowledge, and consumer insights.,

At ecultify, we believe in the power of authentic connections, innovative storytelling, and measurable results to build brands that resonate deeply with their audiences. We are a dynamic, fast-growing team passionate about pushing creative boundaries and delivering exceptional value to our clients. We are currently seeking an Account Strategist to be the strategic backbone of our client relationships, translating business challenges into compelling marketing solutions. As an Account Strategist at ecultify, you will play a pivotal role in bridging client objectives with actionable agency solutions. You will immerse yourself in client businesses, market trends, and consumer insights to develop innovative advertising and marketing strategies that drive measurable results. If you are passionate about solving complex business problems through strategic thinking and are eager to contribute to the growth of diverse brands, this role is perfect for you. Your responsibilities will include: - Strategic Planning & Development: - Collaborating closely with clients to understand their business challenges, marketing objectives, target audiences, and competitive landscape. - Conducting comprehensive market research, competitive analysis, and consumer insights gathering to inform strategic recommendations. - Developing data-driven advertising and marketing strategies across various channels (digital, social, traditional, experiential, etc.). - Translating client briefs into inspiring strategic frameworks that guide creative and media teams. - Client Consultation & Partnership: - Acting as a trusted strategic advisor to clients, presenting and defending strategic recommendations with conviction and clarity. - Collaborating with Account Managers to ensure strategic alignment throughout the project lifecycle and identify opportunities for account growth. - Leading strategic discussions and workshops with clients to uncover deeper insights and align on strategic direction. - Cross-Functional Collaboration: - Briefing and collaborating extensively with creative, media, performance, and production teams to ensure strategies are effectively executed and on brand. - Ensuring all campaign elements are strategically sound, aligned with client objectives, and designed for optimal impact. - Participating in internal brainstorming sessions, contributing strategic insights and fostering a collaborative creative environment. You should bring: - A Bachelor's or Master's degree in Marketing, Advertising, Business Administration, Psychology, or a related field. - 3+ years of experience in a strategic role within an advertising agency, marketing consultancy, or in-house brand team. - Proven track record of developing successful, measurable marketing strategies for diverse clients. - Strong analytical skills and exceptional communication, presentation, and storytelling abilities. - Deep understanding of consumer behavior, market dynamics, and various advertising channels. - Familiarity with marketing analytics tools and a proactive, problem-solving mindset. - Ability to thrive in a fast-paced, collaborative, and deadline-driven agency environment. Join ecultify to: - Craft innovative strategies for exciting brands. - Work in a culture that values creativity, data-driven insights, and continuous learning. - Collaborate with a diverse team of talented professionals and have significant opportunities for professional growth. - Enjoy a competitive salary and benefits package. If you are a strategic thinker with a passion for understanding people and markets, and you aspire to build impactful campaigns, we are excited to hear from you. Please submit your resume and a cover letter detailing your strategic experience and why you believe you are a great fit for Ecultify.,

As a Bengaluru based meat and seafood company, Licious was founded in 2015 by Abhay Hanjura and Vivek Gupta, two passionate foodies and friends. The company takes pride in being India's most successful D2C food-tech brand, serving customers in 20 cities across the country and delighting over 32 lac customers with its de-licious fresh meat and seafood. If you believe you possess the qualities to be the magic ingredient in the recipe that is Licious, read on to explore the key responsibilities associated with the position: - Dive into the minds of our consumers to gain a deep understanding of their preferences and behaviors, enabling us to forge stronger and more meaningful connections with our brands. - Act as the insights glue by collaborating closely with our dynamic teams in product development, marketing, growth, and innovation, ensuring that consumer-centric thinking remains at the forefront of our strategies. - Develop intelligent research strategies tailored to our needs, ranging from in-depth qualitative studies to extensive surveys. Transform data into compelling narratives that challenge conventional thinking, ignite creativity, and motivate the entire organization. - Craft engaging stories that leave a lasting impact, leveraging data to stimulate innovative ideas and drive the organization forward. - Play a pivotal role in fueling innovation by translating strategic insights, concept testing, and consumer feedback into actionable initiatives that propel the company forward. - Demonstrate expertise in end-to-end research methodologies and proficiency in tools such as SPSS, Power BI, and Excel to conduct thorough analyses effectively. - Utilize your analytical prowess to uncover patterns, trends, and insights that drive informed decision-making and uncover hidden opportunities. - Communicate insights that transcend mere data analysis by understanding the operational dynamics of brand, product, and marketing functions. Support these functions with insights derived from brand tracking, product testing, and consumer segmentation studies. Ideal candidates for this role are expected to have: - A minimum of 5-7 years of experience excelling in a Consumer Insights role, particularly within a fast-paced D2C environment. - A genuine passion for food and meat in the Indian context, with bonus points for being the resident cook among your social circle. - Proficiency in both qualitative and quantitative research methodologies, demonstrating versatility in conducting in-depth interviews and analyzing survey data. - A genuine enthusiasm for brand building from the ground up, showcasing a blend of curiosity, creativity, and positivity that inspires innovative thinking. - The ability to thrive in ambiguous situations, demonstrating a knack for finding intelligent solutions and navigating through uncertainty with confidence.,

The Scientist, Product Development - Dairy position at Coca-Cola in Gurugram, Haryana is an Individual Contributor role that requires the incumbent to be based in Gurgaon, India and work in a hybrid setup. The role focuses on supporting the execution of new technical solutions and business continuity initiatives to create a robust pipeline of innovation across categories in order to meet the short and long-term priorities of the region. As a Scientist at Coca-Cola, you will play a crucial role in contributing towards a better shared future by leveraging scientific facts and passion to make a difference in people's lives, communities, and the planet. As part of the INSWA Global Development Initiative (GDI) team, your responsibilities will include leading dairy category product development, ensuring projects meet quality, timing, and budget targets. You will apply a design to value and end-to-end (E2E) approach, considering sustainability, regulatory requirements, consumer preferences, and supply chain considerations. By utilizing consumer and technology insights, you will deliver differentiated product and process solutions. Moreover, you will collaborate with senior Product Developers to enhance Coca-Cola system knowledge and participate in learning and sharing sessions regularly. To be successful in this role, you should possess a Bachelor's degree in Food Science, Chemistry, Engineering, or a related field, along with 3-5 years of successful product development experience in the beverages industry or food industry, preferably in the dairy-based beverage sector. Knowledge of key ingredients used in the production of flavors, concentrates, and beverage bases, as well as basic knowledge of organic chemistry relevant to Company products, is essential. Additionally, having a growth mindset, being performance-driven, and demonstrating leadership behaviors such as acting like an owner and driving innovation will help you excel in this role. At Coca-Cola, we offer opportunities for career growth and development through our boundaryless network, educational platforms, coaching, mentoring, and feedback as part of our Leadership & Development process. We embrace a diverse and inclusive culture where you will be valued for who you are and empowered to use your voice. Join us to gain international experience by working on international projects and collaborating with multicultural teams through our global network. If you are an innovative and results-driven individual with a strong scientific problem-solving attitude and a passion for making a difference, we encourage you to apply for the Scientist, Product Development - Dairy position at Coca-Cola in Gurugram, Haryana. Your contributions will play a significant role in shaping the future of the largest beverage company in the world. Apply now to be part of our team and contribute to building a better shared future for all.,

You will play a pivotal role in the organization, focusing on brand ladder and price pack architecture analysis, Mix Management, and Promo Strategy. Your responsibilities will involve conducting in-depth market research and data analysis to identify brand positioning opportunities. You will analyze consumer behavior to understand the impact of pricing strategies on purchasing decisions. Your role will also include developing brand ladder and PPA models, collaborating with cross-functional teams, and utilizing data-driven insights to enhance consumer experience and perception. As a Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate, you will leverage advanced analytical skills to shape brand and pricing strategies in alignment with strategic goals and customer satisfaction objectives. You will be responsible for performing advanced analytics using tools like Tableau/Power BI, developing predictive models, regression modeling, and price elasticity analysis. Collaboration on strategic projects such as promotions optimization and competitor benchmarking will be essential to drive revenue realization. Your role will involve conducting statistical and trend analysis to identify market opportunities and enhance performance. You will design visualization dashboards for critical insights, develop programs for analyzing data, and ensure timely submission of reports to Revenue Management teams. Your expertise in pricing and promotions management, along with excellent visualization skills, will be crucial in translating complex data into actionable solutions. To excel in this role, you should have broader data analysis capabilities and experience in Consumer Insights, Key Account Management, or Trade Marketing. Previous experience in the Fast-Moving Consumer Goods (FMCG) sector is preferred. Proficiency in Microsoft Excel and PowerPoint is essential, with knowledge of Power BI software considered advantageous. Effective communication and collaboration with cross-functional teams are vital for success in optimizing pricing and promotions strategies. Your role will contribute to the long-term brand and pricing strategy of the organization, driving innovation and optimization of brand equity and profitability. Continuous growth and expertise development within the team will be supported through ongoing training initiatives led by the GBS Commercial lead. In summary, your role as a Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate will involve strategic analysis, collaboration, and data-driven decision-making to enhance brand equity and profitability.,

This role is primarily responsible for providing clear actionable insights to programming, OAP & marketing in order to drive reach or TSV impact and efficiently engage with various stakeholders. You will be expected to understand consumer behavior and conduct market analysis to prepare strategic presentations with sharp and actionable insights. Additionally, you will design strategies for festivals and big ticket events to mitigate their impact on channel performance, as well as provide insights to drive viewership for new show launches. Your responsibilities will also include identifying the appropriate audience segments and markets for shows and the channel, offering qualitative feedback on show narrations and tracks, and incorporating competitive insights to enhance storytelling. Furthermore, you will recommend and lead consumer speak projects to enhance the storytelling elements and drive strategic initiatives. Lastly, you will be required to identify and educate stakeholders on emerging trends among consumers.,

As the Head of Marketing at Propel Industries, you play a crucial role in shaping the global brand presence of the company. You will be responsible for developing and executing innovative strategies that enhance Propels identity, drive market demand, and establish our brand as the preferred choice for customers in the mining, quarrying, and infrastructure sectors. Your primary responsibilities will include crafting and implementing the brand strategy, overseeing digital and account-based marketing initiatives to generate qualified leads, leading go-to-market strategies for new product launches, managing high-impact events to enhance brand visibility, and defining a compelling brand narrative that resonates with our target audience. To excel in this role, you should hold a Bachelors or Masters degree in Marketing, Business Administration, or a related field, along with a minimum of 10 years of experience in brand management, marketing strategy, and go-to-market execution, preferably in the field of Construction Equipment. You should have a proven track record of scaling brands across various channels, expertise in digital marketing, account-based marketing, and marketing automation tools, as well as a strong grasp of market research, consumer insights, and competitor analysis. In addition to your technical skills, you should possess exceptional communication, leadership, and cross-functional collaboration abilities. A creative thinker with strong analytical and problem-solving skills, you will be instrumental in driving the success of Propel Industries brand and marketing initiatives. Key Competencies required for this role include Brand Management, Digital Marketing Expertise, Go-To-Market Strategy, Account-Based Marketing, and Event Management. Join Propel Industries and be the driving force behind our brand's success in the global market.,