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Associate Director - Marketing Innovation - Packaged Foods Job Details | Tata Consumer Products Limited Search by Keyword Search by Location Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Associate Director - Marketing Innovation - Packaged Foods Mumbai, MH, IN, 400093 Tata Consumer Products Limited [[Associate Director Innovation Packaged Foods]]
Build an innovation funnel and mid-term plan to deliver i2S of 5% to 7% over the mid term plan
Work across salt, spices, staples, RTC, RTE 5 category brands to build innovation roadmap through AOP and integration Building category strategy and growth plan for existing portfolio staples/spices/salt and across 5 to 7 brands Build Masterbrand identity and variant strategy on portfolio. Build Packaging design identity on extensions for portfolio. Drive the NPD agenda in line with business priorities - initiatives that will deliver on Innovations targets as a % of turnover Leverage different idea generation platforms to identify sizeable compelling ideas for NPD to deliver growth in the mid-long- term horizonPrepare a robust plan for NPD projects with clear milestones, timelines, owners and KPIs; track progress and ensure projects are executed on time and in an agile manner
Develop the product specifications in consultation with the consumer insights, marketing, sales, packaging and the RD teams Develop the PL for new launches and business plan for 3 years in consultation with Finance, Category teams and Sales. Develop consumer insight based concept product propositions, superior claims, pack format and design, persuasive communication and deliver a sustainable marketing mixCustomer Insight based propositions: Develop strong concept product ideas based on deep consumer insights that can translate into effective creative roots to deliver an impactful consumer communication plan. Develop Claims roadmap to deliver Superiority on propositions.
Responsible for building a robust marketing mix for Category team to take forward Category understanding, building brand communication assets, building a pitch for Customers, Launch deck for Sales team, promotional plans for first 3 months
Understand the push-pull dynamics of cross functional working and Manage complexity and simplify decision makingDemonstrate ability to influence cross functional teams and senior stakeholders to enable launches in market ahead of time
Manage the innovation funnel stage gate process for key projects in line with business KPIs Manage the Feasibility forum, Bi-weekly forum and CFT platform for NPD.Work closely with cross functional teams to deliver on the strategic pillars of the NPD funnel; drive ownership and accountability across the organization for NPD projects
Work closely with sales category teams to see projects through to the market execution stageLead the pilot launch for NPD in case of completely new products / brands (not brand extensions) and then successfully transition to marketing team for commercial launch
Map other Foods businesses and Build a repository of Use cases from Industry best practices for Foods Innovation funnel. What are the Critical success factors for the Role 8-10 years of marketing, innovation and brand management experience. Exposure to sales would be an advantage Educational Qualification MBA (Major in Marketing preferred) Ability to influence senior stakeholders on plans and drive Cross functional teams to deliver projectsAbility to Demonstrate Marketing thinking and high-quality of crafting to build consumer centric concepts and superior product mixes based on real need states
Commercial acumen to be able to efficiently manage the PL, Foresight for planning ahead and future proofing business plans An attitude of Ownership and being self-driven to go beyond the brief and deliver growth despite competitive or internal challenges. Flexibility and agility in adapting to changing business scenarios. nan
Tata Consumer Products
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