364 Consumer Insights Jobs - Page 3

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences. What are we looking for Title: Lead - Creative Strategy Reporting to: VP - Creative Strategy Company: Kulfi Collective Location: Mumbai About the role At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time.. We are looking for a Lead - Creative Strategy who shares our passion for shaping culture by combining talent, tech and data and building a strong company image globally for Kulfi s 3 core verticals (Supari Studios, Post Office and Keeda Media). The Lead - Creative Strategy should have a deep understanding of consumer behaviour, cultural trends, and the ability to translate data into actionable strategies. They will play a vital role in designing digital solutions for our clients and presenting these solutions with a creative and strategic mindset. A day in the life of a Lead - Creative Strategy Strategic Framework Development: Craft comprehensive, 360-degree campaign and always-on frameworks by conducting trend-based research, ensuring structured brand narrative, and maintaining strategic rigor throughout execution. Platform & Distribution Strategy: Develop platform-specific strategies tailored to the unique characteristics of each social media channel, regularly optimizing content strategy through performance analytics. Insights Generation and Social Listening: Continuously monitor social platforms to identify emerging cultural trends, market insights, and talent opportunities, translating these insights into actionable strategic recommendations. Community and Content Strategy: Lead the shift from functional communication to entertainment-focused, community-driven strategies, designing engaging content themes tailored specifically for audience interaction and growth. Deep-Dive Strategic Inputs: Regularly execute detailed strategic analyses addressing brand-specific challenges or opportunities. Cross-Account Coordination: Serve as the central strategic resource ensuring continuous alignment and strategic consistency across all accounts, collaborating closely with internal creative, analytical, and account management teams. Proactive Client Collaboration: Regularly interact with clients to present insights, strategies, and recommendations, ensuring consistent strategic alignment with client objectives and brand vision. Suggest key ways to integrate Kulfi s internal cultural intelligence tool into retainer strategy workflows Collate reports on campaign performance for key retainer brands What does success look like Business KPIs Grow Mega accounts to 2m and support the account management/ Brand Partnerships team in growing existing accounts Improvement in key campaign and always-on metrics such as engagement rates, reach, impressions, and click-through rates. Consistent growth in audience engagement and community interactions across social and content platforms. Successful identification and implementation of culturally relevant trends, resulting in increased brand relevance and audience sentiment. Regular strategic insights directly influencing positive shifts in brand perception and audience engagement. Achievement of quarterly strategic review goals, ensuring campaign objectives and execution plans are aligned. Qualities and skill sets we would like for you to showcase 3-5 years of work experience in an creative agency doing culturally relevant brand campaigns Strong curiosity and a passion for understanding consumer behaviour and cultural trends. Ability to conduct primary research and analyse data to uncover consumer insights. Excellent problem-solving and communication skills. Basic understanding of social media analytics, website analytics (Google Analytics), and other digital metrics. Proactive approach to staying updated on the digital media landscape. Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously. More about Kulfi Collective We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity. Want to know more about Kulfi s incredible work, our culture, the benefits we offer, our journey and everything in between Here is everything you need to know.

Responsibilities: * Conduct primary research on consumer behavior and preferences * Present findings through clear and concise reports * Collaborate with cross-functional teams to inform product development Flexi working Work from home

Digital Marketing Job Responsibilities : - SEO - Improving Organic Ranking - Social Media Management - Planning digital marketing campaigns, including web, email, social media and display advertising. - Maintaining our social media presence across all digital channels. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Collaborate with internal teams to create landing pages and optimize user experience. - Collaborate with agencies and other vendor partners. Sales Job Responsibilities: - Planning sales strategy across cities Requirements : - Experience in Digital Marketing and SEO - Social Media Management - Good Oral/Verbal Communication - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Solid knowledge of website analytics tools.

The Team : The marketing team at Paytm is at the forefront of building the brands relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various Responsibilities : 1 . Develop and execute annual marketing plans to drive business objectives 2. Build and strengthen brand positioning and architecture 3. Create multi-channel marketing campaigns to increase brand awareness and engagement 4. Leverage consumer insights to identify unmet needs and drive innovation 5. Manage media planning, campaign metrics, and performance optimization 6. Lead strategic partnerships and agency relationships 7. Drive innovation in content formats and emerging platforms 8. Leverage consumer insights, market trends, and data analysis to inform marketing decisions. 9. Manage media planning, campaign metrics, and performance optimization 11. Lead strategic partnerships and collaborations to amplify brand reach and impact 12. Develop and maintain relationships with internal stakeholders, agencies, and external partners 13. Conceptualize and execute high-impact communication campaigns across digital and offline channels. Skills: 1. 4-5 years of experience in brand marketing, with experience in the consumer tech business is a plus. 2. 4-5 years as FMCG brand manager (not trade or sales) is a must. 3. Should have managed 20cr and above ATL brand campaigns. 4. Proven track record of building and managing brands. 5. Strong understanding of consumer insights and market trends 6. Excellent campaign planning and execution skills 7. Ability to manage agency relationships and internal creative teams 8. Strong analytical and problem-solving skills Education: MBA is a must. Why join us: A collaborative output-driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager.

Zinfog Codelabs is looking for UX Researcher to join our dynamic team and embark on a rewarding career journey Conduct user research and usability testing. Analyze user feedback and behavior to inform design decisions. Collaborate with design and development teams on user-centered designs. Develop user personas and journey maps. Prepare research reports and presentations for stakeholders. Stay updated with the latest UX research methods and tools.

We are looking for a Social Media Executive to manage social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, etc. Education Qualification Required: Graduate Key Responsibilities: Research audience preferences and discover current trends Execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Coordinate with designers to create engaging text, image, and video content Optimize company pages on different platforms to increase the visibility of the companys social content Measure Social Media traffic Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with co-workers (Designers & Content developer, paid marketing) to manage reputation, identify key players and coordinate actions Stay up-to-date with changes in all social platforms ensuring maximum effectiveness Reply to online reviews, comments and share contents on groups. Suggest new ways to attract prospective customers, like promotions and competitions Technical Skills/Competencies Required: Hands-on experience using various social media platforms to advertise Ability to deliver creative web content (text, image and video) Knowledge of social media analytics Soft Skills/Attributes Required: Excellent communication skills (Reading, Writing, Listening) Ability to present reports on weekly/monthly basis

MavenMagnet AI is looking for a Consumer Insights Specialist who is passionate and detail-oriented, possessing a strong background in qualitative market research. As a Consumer Insights Specialist, you will be responsible for managing research projects from start to finish. This role necessitates a strategic thinker with robust analytical skills capable of translating intricate data into meaningful insights. Collaboration with clients, internal teams, and stakeholders is crucial to ensure the successful implementation of research initiatives. You will be expected to: - Conduct qualitative market research for various global clients in sectors like FMCG, media, consumer durables, healthcare, and automotive - Utilize innovative qualitative techniques, particularly Conversation Research, to create and execute market research studies aligned with client objectives - Perform in-depth qualitative research to collect consumer insights across different digital platforms - Oversee a range of qualitative research projects, including Brand Health Studies, Consumer Behavior Studies, Ethnographic Research, and Cultural Trend Analysis - Analyze qualitative and quantitative data to extract insights supporting strategic decision-making for clients - Work closely with cross-functional teams such as product development and sales to incorporate research findings into strategic planning - Stay informed about industry trends, emerging research techniques, and best practices Eligibility Criteria: - 0-1 years of experience in consumer insight mining and primary qualitative market research - Masters degree in Psychology, Sociology, or Social Anthropology - Demonstrated expertise in qualitative research aspects like design, content analysis, and presentation development - Portfolio showcasing past qualitative consumer insights projects and knowledge of qualitative methodologies - Proficiency in English and Hindi (written and verbal) - Strong analytical skills for interpreting complex qualitative data - Detail-oriented with exceptional organizational and problem-solving abilities - Excellent communication and presentation skills - Ability to work independently and collaboratively in a fast-paced environment What We Offer: 1. A nurturing environment for professional development 2. Competitive remuneration and equity options based on experience 3. Collaboration with elite professionals 4. Flexible approach to vacations and time off 5. Valuing personal expression in the work environment Our Commitment: We prioritize diversity and strive to create an inclusive culture for all team members. About the Company: MavenMagnet assists leading brands and organizations in making informed business decisions by offering actionable insights from a unified digital landscape in a time and cost-effective manner. Using digitally-sourced data points, we provide qualitative insights on a quantitative scale, eliminating bias and research fatigue. Conversational research involves observing consumer conversations on digital platforms to gather genuine insights, free from bias. Our approach combines AI, machine learning, and human expertise to deliver real-time insights and recommendations. We are not a social listening agency. Watch our 2-minute overview video here: https://vimeo.com/390615687. For more information, visit www.mavenmagnet.com.,

As a Retail Head at our well-established Retail Industry client in Bangalore, you will play a crucial role in expanding our chain of premium meat retail shops under the brand "the Better." Your responsibilities will include overseeing all retail operations, marketing activities, and sourcing of chicken, mutton, and fish. You will be expected to analyze sales forecasts, financial data, and product sales reports to drive business growth. With a Bachelor's degree and over 10 years of experience in retail, you will lead the way in building and training a high-performing retail team. Your strategic mindset will be essential in developing store-wise strategies to enhance sales, conducting competitor and customer insights analysis, and meeting or exceeding financial targets. Your role will involve optimizing store efficiency and productivity, overseeing retail expansion, and implementing training programs for store teams. By driving below-the-line (BTL) activities to increase walk-ins to stores and leveraging consumer feedback to improve brand positioning, you will contribute to the overall success of the retail operations. If you are a proactive and experienced retail professional looking to make a significant impact in the industry, we invite you to share your updated CV with us at CV@masadirservices.com. We look forward to potentially working with you to take our retail business to new heights.,

Job Description : Consumer Research: Conduct and manage consumer research studies, including surveys, focus groups, interviews, and online research to gather insights on consumer preferences, needs, and behaviour. Market & Trend Analysis: Analyse industry trends, competitors, and market conditions to identify emerging opportunities and threats for the brand. Consumer Insights Reporting: Compile, analyse, and present consumer insights through detailed reports and presentations. Communicate findings to marketing, product, and leadership teams to drive informed decision-making. Consumer Segmentation: Develop and update consumer profiles and segmentation based on demographic, psychographic, and behavioral data, helping to identify key target audiences for marketing campaigns. Customer Journey Mapping: Assist in mapping the consumer journey to understand customer pain points, decision-making processes, and potential improvements in the customer experience. Support Marketing Campaigns: Provide insights and recommendations for targeted marketing campaigns and strategies based on consumer research and market data. Trend Monitoring: Stay updated on industry trends, emerging consumer needs, and changes in consumer behavior to ensure the brand remains relevant and innovative.

About The Role Research Manager: We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings. Job Role: Working closely with cross-functional teams to identify problem statements Planning and implementing end to end consumer research strategies and methodologies Conducting qualitative as well as quantitative research relying on primary as well as secondary research Talking to existing and potential customers to understand their needs and behaviour Doing a competitor analysis to understand product offerings and features Devising actionable strategies from consumer insights Reporting and presenting your findings to drive new product development and marketing strategies Job Requirements: Minimum 6 years of experience conducting qualitative and quantitative research Strong analytical skills to extract actionable insights from data Strong research skills such as moderation, preparation of Q"™re/DG and effective storytelling etc. Strong communication and presentation skills MBA, MA in Design/Sociology/Psychology in a numerate discipline Need to have prior experience working with FMCG/Consumer Tech or any client-side company

Digital Marketing Job Responsibilities : - SEO - Improving Organic Ranking - Social Media Management - Planning digital marketing campaigns, including web, email, social media and display advertising. - Maintaining our social media presence across all digital channels. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Collaborate with internal teams to create landing pages and optimize user experience. - Collaborate with agencies and other vendor partners. Sales Job Responsibilities: - Planning sales strategy across cities Requirements : - Experience in Digital Marketing and SEO - Social Media Management - Good Oral/Verbal Communication - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Solid knowledge of website analytics tools

Responsibilities: * Lead product strategy for pneumatics & process valves * Drive consumer insights for new products * Select products based on market needs * Ensure compliance with industry standards

Associates at Dasra are responsible for end-to-end execution of the various projects underminimal supervision. With 3-5 years of experience and strong management skills, a Portfolio Associate in the Rebuild team will have the below responsibilities- Develop a deep understanding of grassroots organizations and social issues in the non-profit sector Be responsible for execution of NGO portfolio related tasks including due diligence of potential grantees, capacity building of portfolio NGO leaders and teams, and thought leadership on insights generated Conceptualize thoughts, with strong writing and communication skills to generate insights and powerful perspectives Create compelling written/presentation materials that influence funders, NGOs and internal stakeholders Perform qualitative and quantitative research and analysis, linking insights and data across sectoral themes Communicate effectively and build relationships with the internal team and external NGO leaders, partner and funders Drive excellence in delivery of the multiple project tasks allocated Design robust and effective processes for management within the team Requirements: Isa graduate or postgraduate with minimum 3 years of work experience; developmentsector experience and exposure to grantmaking and grassroots NGOs will be abonus. Consistently meets deadlines, effectively manages own time across several complex projects andidentifies/resolves conflicts or roadblocks independently. Bringsstrong structure and organization to written and verbal content and is able toput forth points in a clear and concise manner. Prioritizes,structures and organizes information effectively, using spreadsheets or simpledata analysis tools where needed, and ensuring adequate depth and breadth ofperspectives. Draws accurate insights from gathered information. Engagesexternal stakeholders including NGO leaders and funders with trust andconfidence and is able to manage relationships towards multiple goals/projects/ deliverables. Passion for the development sector and the communities we serve Has the ability to work with great agility in an environment with massive ambiguity

Category Strategy & Planning: Develop and execute a comprehensive growth strategy for thecategory. Own the annual business plan and category roadmap aligned with company goals. Spotgrowth opportunities and whitespace using sharp market, consumer, and channel intelligence. Product Portfolio Management: Be the categorys design conscience from product ID andpackaging to digital communication and in-store presence. Work closely with design teams toensure every consumer touchpoint is visually inspiring and aligned with our brand DNA. Bring astrong understanding of Gen Z visual culture, design trends, and storytelling formats. Product Positioning & GTM Execution: Define unique positioning strategies for products in thecategory. Collaborate with marketing, sales, and trade teams to ensure consistent messaging andexecution. Demand Generation: Drive demand creation through integrated marketing campaigns andactivations. Constantly track trends, tech shifts, and competitor moves to inform productdecisions. Consumer Insights & Analytics: Conduct and analyze market research to understand consumerneeds, behaviors, and preferences. Use insights to refine strategy, messaging, and productdevelopment. Design Sensibility & Visual Aesthetics: Be the categorys design conscience from product IDand packaging to digital communication and in-store presence. Work closely with design teamsto ensure every consumer touchpoint is visually inspiring and aligned with our brand DNA. Bringa strong understanding of Gen Z visual culture, design trends, and storytelling formats.

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU. In this role, you will: - Be responsible for leading CRM strategy, reporting, analysis, optimization, and assisting with market research for our internal business partners. - Continually think about how to increase engagement through A/B testing and optimize using consumer insights. - Partner with other strategists, technology, and engineers to create recommendations to close CRM communication gaps, optimize customer journeys, and improve consumer engagement. - Work with your cross-functional team to ensure recommendations are executed correctly, reported on promptly, and learnings leveraged for future recommendations. - Lead Marketing CRM strategy, planning sessions, and identify opportunities & prioritize initiatives for Marketing CRM Product Team. - Collaborate closely with cross-functional teams across product, creative, solutions engineering, and customer success to ensure the strategy is properly executed. - Review and synthesize consumer data, competitive space, and market to identify opportunities for program evolution and long-term planning. - Lead day-to-day digital operations, ensuring service delivery support operations excellence including audits, change, incident, problem, and configuration management. - Develop technology investment plans and activation, including budgeting, forecasting, business case development and realization, business outcome identification, business adoption plans, resourcing plans. - Champion the importance of digital security and privacy, adheres to internal and external rigorous protocols to protect company and customer data. - Establish and uphold best practice standards for digital commercial product operations. - Promote and build global leaders, develop resources with the needed functional and technical skills required to meet K-C's growing application portfolio and changing technology needs. About Us Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands, and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you. At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth, and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform, so there's your open door of opportunity. It's all here for you at Kimberly-Clark. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. To succeed in this role, you will need the following qualifications: - Bachelor's degree in Information Management Systems, Computer Science, Engineering, or related discipline. - 7+ years demonstrable strategic impact and technology delivery in Marketing CRM technology and operations within an innovative and highly agile customer environment. - 7-10+ years demonstrable experience designing and deploying cloud scalable, resilient, secure data products leveraging tools like MS Cloud Services, Expert user of Tableau, CRM Analytics, Sigma, Snowflake, or SFMC SQL. - Advanced proficiency in SFMC AMPscript and SQL, and experience with data pipelines using cloud-based tools. - 6+ years of leadership experience with large, global IT teams, focusing on the development lifecycle within product teams. - Experience in defining, integrating and driving recommendations for CRM data models, and improving user experience by interpreting data and automating decision making. - Experience in Agile and Product team workflows, including epics, features, stories, sprints, and backlog management. - Nice to have Salesforce Marketing Email Specialist Certification. Total Benefits Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark: - Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. - Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. - Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. - Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. - Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. And finally, the fine print: The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities, and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.,

What s up We re VaynerMedia ! We are a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore, Australia, Thailand, Japan and Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies. Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +250, servicing a diverse client all around the region. We re looking for amazing people to join our India team (more specifically, a POST CREATIVE STRATEGIST ). The PITCH Well, now we re looking for someone who lives and breathes social media even more than us. Do you know all of the latest trendsMemesMaybe you ve dabbled in the world of influencersBelieve in the power of social media and community management to change hearts, minds, and drive salesLove the hustle of fast-paced, hyper-growth agency lifeThrive in a role where you can bring ideas to life on billions of screensCool. Then let s talk. This exciting opportunity of a full-time role based in India (Gurugram) will allow you to collaborate with the local team as well learn from the experts globally. You will manage and drive our strategy expertise and someone who is familiar with the India landscape. Do you wanna geek out on the world of media and creative advertising agencyOh well, we could be meant to be -----so keep reading! Here s where you come in. Volume, ideation and listening are the building blocks to being an exceptional Post Creative Strategist . We believe everyones got brilliant ideas. But what sets YOU apart from the restIt s about forming several strategies to win with different groups of demographics. You have a solid understanding of what works in the industry but at the same time, constantly determining what can make your strategies better. Possessing an undying passion to continuously make magic happen regardless of the adversities thrown in your way. Our Post Creative Strategists do more than just providing insights and research to the Creative team, they provide continuous recommendations based on daily evolving conversations. This position represents the community s voice in every aspect of the brand and maneuvers way through multiple channels. The ideal candidate synergises well with the Creative team and is deeply rooted in the purpose of customer first . The Brief 2+ Years of experience as a Strategist at an ad agency Knowledge and implementation of end-to-end customer experience strategies, including customer research, strategy, vision & design A keen sense of developing strategy solutions, from brand strategy, down to tactical social, content and influencer strategies An out of the box perspective on data and research to find interesting consumer insights that we can leverage on Strong understanding of marketing fundamentals An understanding of community management and social listening to deeply understand people Ability to read and internalise social media comments and differentiate people s behaviours on different social platforms Brings the consumer s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach Articulate effective strategic rationale and logic flow that will help form a compelling story Deck crafter - someone that can detail out ideas and insights that are clear and can sell! What you should know about VaynerMedia Think lab and not agency . We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It s fun! Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can t wait to meet you. #LI-Onsite

You should have relevant experience in Brand growth, Product growth, Product Packaging, colour Must have worked on Brand Communication, positioning Social Media presence and growth Should have relevant experience in New Product Launch, New Brand Development, and New Range launch. Should have took Consumer Insights and relationship management Market research for new opportunities Optimizing existing models You should have relevant experience in Brand growth, Product growth, Product Packaging.

About The Role Research Manager: We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings. Job Role: Working closely with cross-functional teams to identify problem statements Planning and implementing end to end consumer research strategies and methodologies Conducting qualitative as well as quantitative research relying on primary as well as secondary research Talking to existing and potential customers to understand their needs and behaviour Doing a competitor analysis to understand product offerings and features Devising actionable strategies from consumer insights Reporting and presenting your findings to drive new product development and marketing strategies Job Requirements: Minimum 6 years of experience conducting qualitative and quantitative research Strong analytical skills to extract actionable insights from data Strong research skills such as moderation, preparation of Q"™re/DG and effective storytelling etc. Strong communication and presentation skills MBA, MA in Design/Sociology/Psychology in a numerate discipline Need to have prior experience working with FMCG/Consumer Tech or any client-side company

Are you passionate about understanding what drives consumer behavior Do you thrive on turning complex data into compelling stories that shape business strategy Join MavenMagnet AI as a Consumer Insights Specialist to help global brands make insight-driven decisions. As a Consumer Insights Specialist, you will lead qualitative research projects for renowned brands in industries like CPG, Automotive, Tech, Telecom, and Hospitality. Utilize Conversation Research, our AI-powered methodology, to extract actionable insights from digital conversations. Collaborate with the data science team to develop Gen AI-powered insight solutions, enhancing qualitative research boundaries. Your responsibilities include leading qualitative research projects, analyzing digital conversations to extract consumer insights, developing Gen AI-powered insight tools, delivering strategic recommendations, and working cross-functionally to embed insights into business strategy. Stay updated on emerging research techniques and industry trends. Requirements: - 2-3 years of experience in qualitative market research or consumer insights - Masters degree in Marketing (Research), Psychology, Sociology, or Social Anthropology - Expertise in research design, content analysis, and insight presentation - Proficiency in English and Hindi - Analytical mindset with a talent for interpreting complex qualitative data - Strong communication and storytelling skills - Portfolio demonstrating the impact of your research Join us for a fast-paced, intellectually stimulating environment, competitive salary, elite professional collaborations, and opportunities to innovate AI-driven insights. Explore a culture that values curiosity, ownership, and bold thinking. About MavenMagnet AI: MavenMagnet AI revolutionizes insights generation with deep analytics in a more efficient manner than traditional methods. Our SaaS platform, Insights Assistant, leverages deep learning analytics to provide brands with actionable qualitative insights at scale for efficient decision-making. If you are ready to contribute your passion and dedication to redefine consumer insights, apply now.,

As a Brand Strategist, your role will involve developing, executing, and managing brand positioning, messaging, and marketing initiatives for our clients. You will be responsible for enhancing brand equity and market positioning by implementing brand strategies based on market research, competitor analysis, and consumer insights. Collaborating with cross-functional teams, including content, social media, SEO, PPC, and design, will be crucial to ensure brand consistency across all digital platforms. Crafting compelling brand narratives, messaging frameworks, and positioning statements tailored to digital audiences will be a key aspect of your role. You will oversee brand campaigns across digital and social media platforms, ensuring alignment with client objectives, and monitor brand performance using digital analytics tools to provide optimization recommendations. Additionally, you will develop guidelines for brand voice, visual identity, and tone across all digital communication channels and stay updated with industry trends to keep client brands relevant. To be successful in this role, you should have a Bachelor's or Master's degree in Marketing, Business, Communications, or a related field, along with 1-4 years of experience in brand strategy or marketing, preferably in a digital marketing agency. A strong understanding of digital branding principles, consumer psychology, and online marketing trends is essential. Excellent communication, storytelling, and presentation skills are required, along with proficiency in data analysis, market research, and brand performance metrics. Experience in working with creative teams, digital marketers, and cross-functional stakeholders is beneficial, and proficiency in tools like Google Analytics, social media insights, and brand monitoring platforms is a plus. A creative mindset with a keen eye for detail will also be valuable in this role.,

As a Marketing Specialist at our company, you will be responsible for developing and executing offline marketing campaigns to enhance brand awareness and engage customers effectively. You will collaborate closely with the digital marketing team to ensure a seamless integration of offline and online strategies for a comprehensive marketing approach. Your role will involve managing our participation in industry events and trade shows to showcase our brand and generate leads. Working closely with vendors and agencies, you will oversee the creation of impactful marketing collateral such as brochures, flyers, and signage to support our marketing initiatives. In addition, you will be analyzing campaign performance and consumer insights to refine and optimize future marketing efforts. Building strong relationships with key stakeholders, including influencers and media partners, will be crucial in increasing brand visibility and driving engagement. As a proactive team member, you will stay updated on industry trends and best practices to keep our marketing strategies fresh and effective. Your contribution will play a significant role in achieving our goal of disrupting the automobile servicing market in India through technical expertise and operational excellence. Join us at GoMechanic, a new-age start-up founded by IIM-A graduates with a wealth of experience in consultancies and start-ups, and be part of our journey to revolutionize the automotive servicing industry in India.,

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn! About the Company A fast-growing consumer-tech brand at the intersection of beauty, wellness, and healthcare. Combining technology with medical expertise and customer-centric design, the company delivers personalised self-care solutions through a strong D2C ecosystem and rapidly expanding offline presence. Positioned at an exciting growth inflection, the brand is scaling nationally and shaping the future of clinical beauty and wellness in India. Role Overview As Senior Brand Manager, you will be the custodian of the brand s voice and consumer connection. You will drive integrated marketing strategies, lead storytelling across channels, and ensure consistency across digital and physical experiences. The role demands both strategic thinking and executional excellence, working cross-functionally to scale the brand s presence and impact. Key Responsibilities Develop and execute brand strategies to build awareness, affinity, and growth. Lead integrated campaigns across digital, ATL, BTL, and offline formats. Define and refine brand positioning and messaging. Collaborate with creative, media, and performance teams to deliver impactful campaigns. Partner with product, retail, and operations teams to ensure brand consistency across touchpoints. Track consumer insights, market trends, and competitor activity to inform strategy. Manage budgets for brand initiatives and activations. Measure campaign effectiveness and optimize future initiatives. Mentor junior marketers and foster a brand-first culture. Qualifications & Skills MBA from a Tier-1 B-school (IIM ABCKLI, FMS, SP Jain, ISB, MICA MDI, XLRI, JBIMS,SIBM) 4 7 years of brand management experience in B2C/omnichannel brands. Proven success in launching and scaling campaigns across digital and offline channels. Strong mix of storytelling, strategy, and analytical rigor. Comfortable operating in fast-paced, growth-driven environments. Preferred Traits Experience in consumer tech, healthcare, beauty, wellness, or lifestyle. Exposure to influencer and experiential marketing. Balance of creative vision with data-driven decision making. Strong communication and stakeholder management skills. What You ll Get Ownership of a fast-scaling national brand. A collaborative, ambitious team culture. Opportunity to work on innovative campaigns across formats Competitive compensation with performance-linked incentives.

Manage brand life cycle and plan product and brand interventions towards achievement of desired goals. Develop and implement brand strategies aligned with overall business goals to ensure consistent brand messaging across all touchpoints.rnr":" Job description Job Summary: We are seeking a dynamic and strategic Brand Manager to lead the development and execution of marketing initiatives that drive brand awareness, engagement, and growth. The ideal candidate will have a deep understanding of brand positioning, consumer insights, and market trends to effectively manage the brands image and performance across multiple channels. Roles and Responsibilities Manage brand life cycle and plan product and brand interventions towards achievement of desired goals Develop and implement brand strategies aligned with overall business goals to ensure consistent brand messaging across all touchpoints. Campaign Management: Plan, execute, and optimize 360-degree marketing campaigns (digital, print, events, etc.) to promote brand visibility and product launches. Experience of coordination with Ad Agencies (Creative ability is a plus, but we need co-ordination as a mainstay) Market & Consumer Insights: Analyse consumer behaviour, market trends, and competitor activities to inform brand positioning and product strategies. Cross-functional Collaboration: Work closely with product, sales, design, digital, and communications teams to ensure cohesive branding across channels. Performance Tracking: Monitor brand performance metrics and KPIs and generate regular reports with actionable insights and recommendations. Budget Management: Manage the brand marketing budget efficiently to maximize ROI. Good knowledge of sourcing marketing collaterals (brochures, artifacts, printed deliverables etc Good knowledge and experience of Outdoor media planning and execution Exposure to overseas marketing activities (Property Fairs and Road Shows) Achievement of Market share of given brands Pricing strategy, achievement of revenue targets and risk mitigation for given brands Manage brand health and customer feedback Monitor brand spends and effectiveness. Develop and implement effective communication strategy to establish brand voice) Lead and guide a team of BMs and ABMs to achieve the established brand objectives Closely work with various departments across the organization including NPD, design, quality and MR to give and take feedback and deliver customer voice. Qualifications: Bachelor s degree in marketing, Business, or a related field (MBA preferred) 6 8 years of experience in brand management, marketing, or related roles Proven track record of successful brand campaigns and strategies Strong analytical skills and proficiency in using marketing analytics tools Excellent communication, project management, and leadership abilities Creative mindset with attention to detail

You are a highly motivated and fairly experienced New Product Development (NPD) Manager who will be responsible for managing and driving the development of new products from concept to launch. You will work closely with cross-functional teams, including marketing, R&D, and production, to ensure that new products meet customer expectations and align with business goals. Your key responsibilities will include leading the end-to-end development process for new products, collaborating with various teams to understand market trends and customer needs, conducting consumer research and competitor analysis, developing product roadmaps and timelines, overseeing product testing and iteration, managing relationships with external partners and suppliers, ensuring alignment with the company's brand and values, monitoring post-launch performance, and staying updated on industry trends. To qualify for this position, you should have a Bachelor's or Masters degree in Food Science, Product Development, Marketing, or a related field, along with 0-2 years of experience in product development, preferably in the Food & Beverage or Health & Wellness categories. Strong project management skills, experience with consumer insights and market research, knowledge of product manufacturing and regulatory standards, excellent communication skills, and the ability to work in a collaborative environment are essential. Preferred skills include experience in a specific industry or product category, such as Vegan, Organic, or Plant-based, as well as familiarity with tools/software related to product development, like project management software or product testing software. If you are looking for a challenging role that involves innovation, collaboration, and continuous improvement in the development of new products, this position offers a salary range of 3-5 LPA.,

The Senior Associates at UC are responsible for owning and delivering the growth and business outcomes of a business unit at UC (Salon). They collaborate with multi-functional teams and agency partners to develop and implement strategies for the success of the business. Leading a variety of Marketing projects, they showcase their leadership skills. It is crucial for them to extract consumer insights that will drive the business to the next level of growth. The ideal candidates are those who are willing to take calculated risks and embrace innovation. Responsibilities include: - Solving Design Problems: - Product/Offering: Collaborating with the business team to develop the right service offering. For example, deciding on launching a new female waxing variant in South India or introducing video consulting for Appliance Repairs. - Price: Defining optimal pricing constructs to maximize revenues and comparing prices with competitors. - Packaging: Ensuring the App storefront provides the necessary information and demonstration to address consumer queries effectively. - Solving Deployment Problems: - Proposition: Differentiating the offerings from competitors and presenting the unique value proposition effectively. - Place: Balancing demand and supply in key markets and optimizing reach within the target audience. - Promotions: Allocating the marketing budget to the right channels based on insights and strategic partnerships. Requirements: - 1+ years of relevant experience with high scale start-ups or FMCGs. - Bachelor's/MBA degree or equivalent in Marketing. - Ability to adapt quickly and think innovatively. - Strong analytical skills. Preferred Qualities: The company seeks individuals who are exceptional problem solvers, possessing a keen sense of creativity and a drive to utilize consumer insights to transform the service industry. Benefits: - A dynamic work environment with significant ownership and growth prospects. - Collaborate closely with the founding and leadership team on key projects. - Implement highly scalable applications and best practices.,