Digital Marketing Manager / Product Branding Manager

Role Overview: As a Marketing Manager, you will leverage your proven working experience to identify target audiences and create effective campaigns. Your role entails a deep understanding of the full marketing mix, strong analytical capabilities, and a creative mindset. Staying abreast of the latest trends and marketing strategies, you will analyze brand positioning and consumer insights, effectively communicating the company's vision and mission to drive lead generation. Key Responsibilities: - Proven working experience as a Marketing Manager - Experience in identifying target audiences and creating effective campaigns - Comprehensive understanding of the full marketing mix - Strong analytical skills combined with a creative approach - Keeping up-to-date with the latest trends and best marketing practices - Analyzing brand positioning and consumer insights - Shaping and communicating the company's vision and mission to enhance lead generation Qualifications Required: - Proven working experience as a Marketing Manager - Experience in identifying target audiences and devising effective campaigns - Strong analytical skills paired with a creative mindset - Up-to-date with the latest trends and marketing best practices - Ability to analyze brand positioning and consumer insights - Capability to shape and communicate the company's vision and mission effectively Please note that this role necessitates working from the office in Hyderabad with an immediate to maximum 15 days" notice period. Prior experience with software company products/services is mandatory. If you find this opportunity intriguing, kindly forward your resume to janusha@defteam.co.,