Growth Manager - D2C

As the Growth Manager - D2C, your role involves developing and executing the brand's creative communication, strategic direction, and performance marketing efforts. This high-impact position requires a combination of strategic thinking, creative storytelling, data-driven decision-making, and hands-on execution. You will collaborate with internal teams (design, content, product, sales) and external partners (agencies, influencers) to ensure Caresmith's marketing efforts are consistent, impactful, and measurable. - Define and continuously refine the brand positioning, tonality, and narrative to resonate with Caresmith's audience. - Conduct market research, competitor analysis, and consumer insights studies to inform strategy. - Develop annual and quarterly brand marketing plans aligning with business objectives and revenue goals. - Identify opportunities for new product launches, partnerships, and campaigns that strengthen brand relevance. - Own the creative direction for all campaigns from concept to execution. - Work with designers, writers, and video teams to create 360 brand campaigns across digital, social, and offline channels. - Ensure all marketing communication is consistent with brand guidelines and delivers a unified brand experience. - Develop compelling copy and storytelling for ads, social media, website, email, packaging, and PR initiatives. - Lead performance marketing strategy across paid media channels (Meta, Google, Influencer campaigns, and affiliates). - Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance. - Optimize budgets and maximize ROI. - Run A/B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness. - Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends. - Oversee the content calendar and ensure an always-on social media presence. - Work with the social media team to deliver content that is creative, educational, and community-focused. - Identify opportunities for UGC, influencer collaborations, and brand partnerships to drive engagement. - Drive SEO initiatives and build up organic SEO. - Partner with the Product team to align marketing with product roadmaps and feature launches. - Work with Content teams to develop campaigns that boost sell-through and D2C performance. - Liaise with external agencies for creative, PR, and influencer outreach. - Own the marketing budget, ensuring optimal allocation across channels. - Prepare monthly and quarterly marketing performance reports for leadership. - Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights. - Manage and mentor junior marketers, content creators, and interns. - Build a culture of innovation, accountability, and learning within the marketing function. - Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team. Qualifications & Skills Required: - 5-7 years of experience in brand marketing, digital marketing, or growth marketing, preferably in D2C or consumer brands. - Strong understanding of performance marketing platforms (Meta Ads, Google Ads). - Exceptional skills in strategic thinking, creative ideation, and storytelling. - Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making. - Proven ability to manage agencies, vendors, and cross-functional teams. - Excellent communication and presentation skills. - Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment.,