Growth Manager - D2C

Experience:

Location:

Reports to:

Expected CTC:

Role Overview

Growth Manager - D2C

You will collaborate with internal teams(design, content, product,sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.

Key Responsibilities

Brand Strategy & Positioning

• Define and continuously refine the

  brand positioning, tonality, and narrative

to resonate with Caresmith’s audience.

• Conduct market research, competitor analysis, and consumer insights studies to inform strategy.
• Develop annual and quarterly

  brand marketing plans

  , aligning with business objectives and revenue goals.
• Identify opportunities for

  new product launches

  , partnerships, and campaigns that strengthen brand relevance.

Creative Communication Development

• Own the

  creative direction

  for all campaigns— from concept to execution.
• Work with designers, writers, and video teams to create

  360° brand campaigns

  across digital, social, and offline channels.
• Ensure all marketing communication is

  consistent with brand guidelines

and delivers a unifiedbrand experience.

• Develop compelling copy and storytelling for ads, socialmedia, website, email, packaging, and PR initiatives.

Performance Marketing & Growth

• Lead

  performance marketingstrategy

  across paid media channels — Meta, Google, Influencer campaigns, and affiliates.
• Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance.
• Work to

  optimize budgets and maximize ROI

  .
• Run A/B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness.
• Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends.
• Build the companies retention flywheel with CRM & retention campaigns
• Optimize campaigns to ensure RTO is managed at the target ROAS

Content & Social Media Management

• Oversee the

  content calendar

  and ensure an always-onsocial media presence.
• Work with the socialmedia team to deliver contentthat is

  creative, educational, and community-focused

  .
• Identify opportunities for

  UGC, influencer collaborations, and brand partnerships

  to drive engagement.
• Driving SEO initiatives and building up organic SEO

Cross-Functional Collaboration

• Partner with the

  Product team

  to align marketing with product roadmaps and feature launches.
• Work with

  Content teams

  to develop campaigns that boost sell-through and D2C performance.
• Liaise with external agencies for creative, PR, and influencer outreach.

Analytics, Reporting & Budgeting

• Own the

  marketing budget

  , ensuring optimal allocation across channels.
• Prepare monthly and quarterly

  marketing performance reports

  for leadership.
• Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights.

Team Leadership & Mentorship

• Manage and mentor junior marketers, content creators, and interns.
• Build a culture of

  innovation, accountability, and learning

  within the marketing function.
• Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team.

Qualifications & Skills Required

• 5–7 years of experience in

  brand marketing, digitalmarketing, or growth marketing

  , preferably in D2C or consumer brands.
• Strong understanding of

  performance marketing platforms

  (Meta Ads, Google Ads).
• Exceptional skills in

  strategic thinking, creativeideation, and storytelling

  .
• Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making.
• Proven ability to manage agencies, vendors, and cross-functional teams.
• Excellent communication and presentation skills.
• Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment.

Success Metrics for This Role

• Brand Growth:

  Increased brand awareness, engagement, and sentiment.

• Performance KPIs:

  Improved ROAS, lower CAC, higher conversion rates.

• Campaign Impact:

  Successful launch of campaigns with measurable results.

• Team Development:

  Well-functioning, motivated marketing team with clear deliverables.