364 Consumer Insights Jobs - Page 2

As a Manager/Senior Manager in the Brand & Content team at Urban Company, you will play a crucial role in translating business priorities into culturally resonant and commercially impactful work. Urban Company is a technology platform that offers a variety of services at home, allowing customers to book services such as beauty treatments, cleaning, plumbing, and more, all delivered in the comfort of their homes. Your role will involve leading two key mandates - driving UC's cultural agenda on mental load and dignity of labour and ensuring creative effectiveness in performance marketing. You will be responsible for leading UC's brand charter on mental load and dignity of labour, shaping narratives that build consumer trust and love for the brand. By translating cultural and consumer insights into sharp positioning and storytelling, you will develop messaging frameworks that drive category consideration and build trust and affinity with consumers. Collaborating with creative agencies, internal teams, and creators, you will deliver campaigns that are authentic, real, and rooted in consumer truths. In terms of creative effectiveness for performance marketing, you will bridge the gap between brand storytelling and performance assets, creating a seamless and consumer-rooted engine for campaigns. Partnering with performance marketing and media teams, you will optimize messaging and formats to ensure campaigns are both brand-coherent and business-effective. Your role will involve championing experimentation in narratives, formats, and creator-led executions to stay ahead of platform trends and drive higher CTRs, conversions, and new user growth efficiently. To excel in this role, you should have 4-8 years of experience in brand/consumer marketing and creative strategy, with a strong grounding in consumer insighting, positioning development, and creative platforms. You should possess a sharp eye for authentic, breakthrough, and insight-led creative work, along with comfort with numbers to drive better decision-making based on performance data. Additionally, understanding creators, cultural trends, and platform dynamics will be essential, as well as the ability to collaborate cross-functionally with various teams. Joining Urban Company will offer you the opportunity to work on category-defining narratives that influence both the business and the broader culture of work, care, and dignity. You will play a key role in shaping the creative playbook for one of India's fastest-growing consumer internet brands, balancing long-term brand building with near-term growth.,

You are invited to apply for the position of Assistant Brand Manager with Milton in Mumbai - Kandivali. As an Assistant Brand Manager, your responsibilities will include analyzing brand positioning and consumer insights to develop effective go-to-market strategies. You will be tasked with creating, executing, and managing marketing campaigns and activations to drive brand awareness and engagement. Collaboration with the marketing team on various brand initiatives will be a key aspect of your role. You will lead the creative development process to inspire the target audience to take action. Monitoring the performance of marketing campaigns, assessing ROI, and managing brand budgets will also be part of your responsibilities. In this position, you will be expected to stay updated on market trends, consumer research, and competitors" activities to inform strategic decision-making. Your role will involve overseeing both new and existing marketing and advertising efforts, including media planning across different channels such as ATL, digital, and brand ambassador collaborations. To excel in this role, you should possess knowledge of current marketing trends, particularly in consumer markets, and have experience with promotional strategies tailored to different customer segments. Previous experience in the FMCD/FMCG/Automotive sector and a demonstrated track record in branding and communication activities are highly desirable. Proficiency in digital marketing practices and a history of successful brand lead TVCs with celebrity endorsements will be advantageous. If you are a strategic thinker with a passion for brand building and driving growth, we encourage you to submit your resume to shraddha.watve@hamiltonindia.in for consideration. Join us at Milton and play a key role in shaping our brand's direction and market presence.,

Requirements Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets Leveraging analytical tools for powerful data visualization (MS Ofiice, Alteryx, Tableau, PowerBI) Own and deliver high quality outputs , of the allocated workstream, timely to regional stakeholders with support from supervisors Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques. These may include industry research, presentations, data modeling , and other analyses Support and drive automation of analysis by leveraging tools on AI and advanced analytics Work well in a team setting ; Seek and provide actionable feedback in interactions Location(s) Ahmedabad - Venus Stratum GCC

Senior Brand Manager(GGN) Location: Gurugram Job Type: Full-Time Designation Grade- Mid- Senior About the Role We are looking for a strategic and high-performing Sr. Brand Manager in our Gurugram team to lead the Sports Performance category. This role is ideal for someone who understands the intersection of fitness, performance, and nutrition, and has experience building brands in the D2C space. You will be responsible for defining and driving the growth strategy of this high-potential category - from brand positioning and GTM, to product storytelling, partnerships and digital campaigns. Key Responsibilities: Own the Sports Performance brand strategy and category vision. Lead go-to-market (GTM) planning for new product launches. Work closely with R&D, product, design and digital teams to build compelling consumer narratives. Drive brand campaigns across paid, earned, and owned channels. Identify and close partnerships with influencers, athletes, and fitness communities. Track category trends, consumer insights, and competitive landscape. Monitor brand performance metrics and optimize for scale and engagement. What Were Looking For: 7-10 years of relevant brand management experience, preferably in FMCG or D2C brand. Ideally managed nutrition, sports nutrition, health & wellness, healthy snacking or personal care brand/categories. Proven success in building or scaling a niche category within a fast-paced brand environment Strong creative and storytelling sensibility, with data-driven decision-making Good commercial & sales acumen Passion for fitness, wellness, or athletic performance is a major plus Comfortable working cross-functionally and managing external agencies and partners. -Apply here- Work closely with R&D, product, design and digital teams to build compelling consumer narratives. 7-10 years of relevant brand management experience, preferably in FMCG or D2C brand. Ideally managed nutrition, sports nutrition, health & wellness, healthy snacking or personal care brand/categories. Good commercial & sales acumen

We are seeking an experienced Brand Strategist to join our team in India. The ideal candidate will be responsible for developing and executing comprehensive brand strategies that drive growth and enhance brand equity. Responsibilities Develop and implement brand strategies that align with business goals. Conduct market research to identify trends, competitive landscape, and customer needs. Collaborate with cross-functional teams to create cohesive brand messaging. Analyze brand performance metrics and provide actionable insights for improvement. Manage brand budgets and track expenditures to ensure effective allocation of resources. Create and maintain brand guidelines to ensure consistency across all platforms. Skills and Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. 8-10 years of experience in brand management or strategy development. Strong analytical skills with a data-driven approach to decision-making. Excellent communication and presentation skills. Proficient in market research tools and methodologies. Experience with digital marketing strategies and social media platforms. Strong project management skills with the ability to handle multiple projects simultaneously.

Copy Writer If you have a way with words and a passion for storytelling, this role is for you. As a Copywriter, you will play a key role in shaping brand communication through compelling and engaging content. From digital and social media to email and marketing campaigns, your words will inform, inspire, and connect with audiences across multiple platforms. This is an exciting opportunity to craft impactful narratives, collaborate with creative teams, and bring brand stories to life. Roles and Responsibilities Write clear, engaging, and brand-aligned copy for websites, social media, ads, blogs, emails, and other marketing materials Collaborate with designers and marketing teams to create impactful content that drives engagement Adapt writing style to different audiences, platforms, and brand tones Conduct research on industry trends, competitors, and consumer insights to inform content strategy Edit and proofread content to ensure clarity, consistency, and brand alignment Assist in brainstorming creative campaign ideas and taglines Qualifications and Experience 1 to 3 years in copywriting, content creation, or related fields, with a strong portfolio showcasing creative and engaging work Bachelors degree in English, Journalism, Mass Communication, Marketing, or a related field Strong writing, editing, and proofreading skills with attention to detail Ability to craft compelling narratives and adapt tone for different audiences Basic understanding of SEO, content marketing, and digital platforms Creativity, curiosity, and a passion for storytelling Ability to work in a fast-paced environment and meet deadlines

You will be responsible for the New Product Development, Product packaging, and table testing. Your role will involve conducting in-depth interviews and home tests to gain consumer insights. You will analyze research data and reports, specifically focusing on the Feminine care range of products, especially Sanitary Pads. This includes product innovation, conceptualization, improvement, and strategic planning. Your duties will also include the development of new prototypes and specifications for Sanitary Pads. You will perform table tests for specification development and competitor product analysis. This analysis will involve aspects such as Absorption, diffusion, speed, rewet, doll test, and peeling test. You should have hands-on experience with instruments used to measure tensile strength, peeling strength, cycle tests, etc., for stability and new product development studies. Interpreting and analyzing consumer research data, interacting with consumers during research studies and addressing consumer complaints will also be part of your responsibilities. You will conduct stability studies for both New Product Development and existing products, including product disassembling and material analysis. Additionally, you will plan and conduct home use tests, fitting tests, consumer insight research, and sample checks. Collaboration with various cross-functional teams like marketing, packaging, QC, and sampling will be essential. You will identify opportunities in the current market scenario and plan for product renewal. Your role will involve coordinating with third-party research companies for consumer research, preparing research proposals, and creating research hypotheses. Sampling of new products or raw materials at the machine production site for risk assessments will be required. To qualify for this role, you should hold an M.Sc, B.Pharm/M.Pharm, B.Tech, or M.Tech in Biotechnology or a similar field. A minimum of 2 years of experience in the R&D domain is necessary. Key attributes for this position include knowledge of various stages of the product life cycle, experience in Consumer Research, willingness to travel, and comfort with handling used products with protective gear. This is a full-time position with benefits such as health insurance, Provident Fund, and a performance bonus. The total work experience required is 4 years. The work location for this role is in person.,

Job Description About Newton School Come be part of a rocket ship that&aposs creating a massive impact in the world of education! On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through its personalized learning platform. We are building an online Institute and solving the deep problem of the employability of graduates. We have a strong core team consisting of alumni from IIT&aposs and IIM&aposs, and have several years of industry experience in companies like Unacademy, Inmobi, Ola, and Microsoft - among others. On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners, and a slew of angel investors including CRED&aposs Kunal Shah, Flipkart&aposs Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan&aposs Sujeet Kumar among others. We are looking for Marketing Leaders who can build a powerful brand, drive organic content-led growth, and lead a high-performing team. What youll do: 1. Define and strengthen our brand identity across all channels. 2. Drive organic growth through content, community, and storytelling. 3. Lead go-to-market and lifecycle strategies to acquire and retain customers. 4. Mentor and manage a creative, high-energy marketing team. 5. Use data and consumer insights to optimize brand campaigns and growth levers. What were looking for: 810+ years in marketing leadership with strong brand and content experience. Proven track record in scaling engagement through organic strategies. Strong people manager who can inspire and lead teams. Structured, data-driven, and comfortable working with multiple stakeholders. Our Way Of Working - An opportunity to work on something that really matters. - A fast-paced environment to learn and grow. High transparency in decision making. - High autonomy; freedom to take risks, to experiment, and to fail. - Market competitive salary. We promise a meaningful journey with smart people, with opportunities to learn & grow. Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day! Show more Show less

Experience Required: 5- 8 Years Work Mode: Hybrid (3 days WFO) Flexibility for extended shifts (global meetings) Location: Gurgaon (Hybrid) Interview Rounds: 3- 4 About the Role : We are looking for experienced Pricing Analytics Consultants who bring deep expertise in Consumer Goods / FMCG domain , with strong skills in Advanced Analytics, Pricing, and Syndicated Data . You will work closely with global stakeholders, drive insights through data storytelling, and deliver actionable business recommendations. Key Responsibilities: Lead & deliver Pricing Analytics projects for FMCG/CPG clients Work on syndicated datasets (Nielsen, IQVIA, IRI) for pricing & consumer insights Perform data cleaning, transformation, and analysis using advanced Excel & Python/R Design impactful Power BI dashboards and storyboard presentations in PPT Provide insights & recommendations to senior management & non-technical audiences Handle client interactions and present as the face of the team Mentor team members, ensure timely delivery, and manage multiple projects Must-Have Skills: 5-10 years of Pricing Analytics / Advanced Analytics experience in FMCG / CPG domain Strong command of Excel (Advanced) , Power BI , and PowerPoint (Storyboarding) Hands-on with Python / R for statistical modelling (Regression, Time Series, Clustering, Hypothesis Testing) Expertise in handling external syndicated sales data (Nielsen, IQVIA, IRI) Excellent communication & presentation skills Good-to-Have: SQL, VBA, Azure exposure Knowledge of MMM, P&P or other statistical models Project & team management experience Education (Mandatory): M.Sc. (Statistics / Operational Research / Mathematics) OR B.Sc. (Statistics) + MBA Why Join Us? Opportunity to work on global pricing projects with top FMCG clients Exposure to advanced analytics & consulting assignments Hybrid model with international client interaction Be a key voice of influence in strategic business decisions

For more information Call OR WhatsApp on +91-9911559795 Responsibilities Develop and execute marketing strategies for FMCG products Analyze market trends and consumer behavior to inform product development Manage relationships with retailers and distributors Oversee product launches and promotions Monitor sales performance and adjust strategies accordingly Collaborate with cross-functional teams to drive growth Conduct competitive analysis and identify new market opportunities

You are a highly motivated Market Research and Consumer Insights Specialist with 2-4 years of experience in a market research agency. You have a passion for understanding consumer behavior and preferences. Your key responsibilities include collaborating with internal stakeholders such as Marketing, NPD Team, R&D, Packaging to provide insights on brand strategy based on consumer approach. You will also work with multiple research agencies to design and execute quantitative and qualitative research studies. Your role involves overseeing the entire research process, from questionnaire development to fieldwork and report analysis for customized research studies. You are expected to develop expertise in various research methodologies such as product testing, concept testing, segmentation, brand health, pack testing, U&A, among others. As a Market Research and Consumer Insights Specialist, you will analyze and interpret research findings to make informed business decisions. It is essential to stay updated with industry trends, competitor activities, and emerging research methodologies. You will identify and prioritize research projects to address business objectives and ensure timely project delivery. Additionally, you will develop and present research reports and recommendations to stakeholders. Desired Skills and Experience: - Experience in the FMCG domain is advantageous - Strong understanding of quantitative and qualitative research methodologies - Excellent analytical, problem-solving, and communication skills - Ability to work in a fast-paced environment and manage multiple projects simultaneously - Proficiency in Microsoft Office, especially PowerPoint - Understanding of Nielsen RMS and Kantar KWP software and data is a plus,

This is a 0 to 1 role, reporting directly to the founder. Your opportunity is to shape up the choices of millions of Indian parents for better health of their kids, through innovative and tailored products. As the NPD Manager, you will be responsible for driving end-to-end product development, from idea to launch, ensuring innovation in kids health & wellness formats. Your key responsibilities will include scouting global trends & consumer insights to identify new product opportunities, working with contract manufacturers & suppliers to develop new products, ensuring all products meet regulatory, safety, and nutritional standards, overseeing pilot production, testing, and packaging design, and managing product launch timelines while coordinating with marketing & sales teams. The ideal background for this role includes an MBA/M.Sc. in Food Science, Consumer Goods, or Product Development, along with 5+ years of experience in NPD roles in FMCG, Pharma, or Nutraceuticals. Experience working with third-party manufacturers and supply chains would be beneficial. About Us: ESCA Consumer Health is about empowering self-care for Indians & we are solving for the most important segment - Kids. We have partnered with some of the best investors in the Country & promise you an exciting learning & growth experience.,

As a Group Planning Manager at Schbang, you will be a key player in driving strategic excellence across client accounts. Your responsibilities will include overseeing the strategic direction of multiple brands, leading a team of planners, and ensuring the seamless execution of integrated brand strategies. Your role will involve providing strategic leadership by guiding your team through research-driven insights, creative solutions, and measurable results. You will lead and mentor a team of Account Planners to develop innovative and data-driven strategies for clients. Additionally, you will oversee quarterly and annual brand planning to ensure strategies align with clients" long-term goals. Client servicing and relationship management will be a critical aspect of your role. You will manage relationships with key client stakeholders, identify growth opportunities within existing clients, and ensure client strategies are continuously refined based on evolving business needs and market trends. Research, insights, and competitive analysis will also be part of your responsibilities. You will conduct primary and secondary research to gain insights into consumer behavior, trends, and competitor strategies. Analyzing data from campaigns and market research to drive actionable insights will be crucial for optimizing brand strategies. Efficiency optimization and process improvement will be another focus area. You will establish best practices, optimize resource utilization, and champion innovation within the planning function by exploring new tools and technologies. Monitoring campaign performance and providing regular reports to clients and internal leadership will be essential to ensure KPIs are met and strong business outcomes are delivered. You will also play a key role in team development and mentorship, fostering a culture of continuous learning and collaboration within the planning team. To qualify for this role, you should have at least 6 years of experience in brand strategy, account planning, or integrated marketing. Strong leadership skills, research capabilities, communication skills, and proficiency in data analysis and project management are essential. A bachelor's degree in Marketing, Business, Communications, or a related field is required, with a master's degree preferred. Join Schbang if you are passionate about pushing boundaries, rethinking possibilities, and making a real impact on brands through innovation, strategy, and collaboration. If you are ready to lead a talented team and contribute to shaping the future of creativity and technology, we invite you to apply for the Group Planning Manager position at Schbang. Apply now by sending your application to lloyd.dantis@schbang.com.,

As a Brand Solutions Specialist, you will play a crucial role in developing captivating brand narratives and creating impactful pitch materials that resonate with our stakeholders. Your primary responsibility will involve designing high-quality pitch decks, presentations, and marketing materials to effectively convey our brand story to clients, partners, and internal teams. Collaboration with cross-functional teams, including marketing, sales, and product development, will be essential to ensure consistent brand messaging across all channels and touchpoints. Your role will also entail conducting market research and analyzing consumer insights to drive brand strategies and identify growth opportunities. In this position, you will be responsible for maintaining and evolving brand guidelines to uphold visual and verbal brand identity consistency. Additionally, you will collaborate with creative teams to develop innovative campaigns that align with our brand objectives. The ideal candidate for this role should hold a Bachelor's degree in Marketing, Design, Communications, or a related field and possess 3-5 years of experience in brand solutions, design, or a similar role, ideally within the venture capital or agency ecosystem. Proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and presentation software like Canva is required. A strong portfolio demonstrating expertise in brand strategy, visual storytelling, and pitch deck design is essential. Excellent communication and interpersonal skills are crucial for this role, as you will be required to articulate complex ideas clearly and effectively. A self-inspired individual driven by innovation and social impact will thrive in this position. Joining our team offers you a collaborative and dynamic work environment that fosters innovation and professional growth. You will have the opportunity to work on high-impact projects that influence the future of challenger brands. We provide a competitive salary and benefits package, along with flexible work arrangements to support your work-life balance.,

As a Marketing Manager at IFF, you will be part of the dynamic and industry-leading Marketing team focusing on the Scent India team. Your role involves delivering technical expertise and creative marketing strategies, working closely with the Asia Marketing & Consumer Insights team and the Indian sub-continent cross-functional team. You will play a key role within the Scent Division, requiring you to be a self-starter with strong analytical and creative thinking skills. The ability to manage multiple projects in a fast-paced environment is essential, along with effective interpersonal skills to collaborate with various stakeholders within the organization. Based in Mumbai, India, you will report to the Senior Group Marketing Manager, Greater Asia, and your responsibilities include building market and consumer understanding, collaborating with global and local customers, researching trends, and analyzing consumer preferences. Additionally, you will work on developing strategies and value propositions for IFF's fragrance and technology offerings, identifying new business opportunities, and creating impactful client presentations. To excel in this role, you should have a Masters or Bachelors Degree in Business, Marketing, or a related field, along with 8-10 years of experience in Fragrance Industry Marketing or FMCG Brand Management. A passion for fragrances, the ability to recognize olfactive notes, and communicate in fragrance language are desirable. You should be adept at connecting information into a cohesive story, comfortable with digital and social media tools, and committed to delivering results within timelines. Being a team player with a positive attitude, a collaborative mindset, and excellent communication skills in English and proficiency in the local language are crucial. Knowledge of other Asian languages would be advantageous. Your role also involves mentoring junior team members, sharing insights with regional marketing teams, and initiating continuous improvement opportunities. If you are eager to be part of a forward-thinking team and contribute to the success of IFF's marketing initiatives, we encourage you to explore this exciting opportunity further at IFF.com/careers/workplace-diversity-and-inclusion.,

Role: Senior Brand Strategist Location: Bangalore Agency: Havas Worldwide Job Profile:- We are seeking a highly experienced Brand Strategist with 10+ years of expertise in brand building, marketing strategy, and consumer insights. The ideal candidate will be responsible for defining brand positioning, guiding market research, shaping brand identity, and developing comprehensive marketing and communication strategies. This role will require a strong strategic mindset, creativity, and proven experience in managing large-scale brand initiatives. Key Responsibilities: Lead brand positioning and gather feedback from the market and analyze consumer behavior to define our companys positioning Develop and implement differentiation strategies Create guidelines that define the brand voice both online and offline (including terminology and slogans) Conduct in-depth competitive research to identify opportunities, threats, strengths, and weaknesses. Design and oversee promotional campaigns for product launches and new market entry. Develop marketing and communication strategies aligned with business goals. Evaluate the effectiveness of advertising and marketing campaigns, recommending data-driven improvements. Act as a brand custodian while managing strategic accounts and high-impact projects. Mentor and guide cross-functional teams in aligning with brand strategy. Requirements: 10-15 years of proven work experience as a Brand Strategist or in a senior marketing/branding role with Excellent communication, presentation, and writing skills Strong portfolio of brand-building and strategy projects. Deep understanding of the full marketing mix and evolving digital landscape. Expertise in market segmentation, consumer research, and competitive analysis. Strong analytical, data-driven thinking combined with creative problem-solving. Demonstrated experience in leading cross-functional teams and strategic initiatives. About Havas India Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of Indias fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people. Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individuals ability to perform their job. For more information, visit https://in.havas.com/ & follow @HavasCreativeIN on social media. Show more Show less

To lead the overall marketing function and ensure brand growth, category development, and consumer engagement in alignment with the companys business objectives. The role will drive brand equity, product positioning, consumer insights, innovation, and integrated marketing campaigns, while managing and mentoring the marketing team. Responsibilities Strategic Marketing & Planning Develop and implement the annual marketing strategy aligned with business goals. Define positioning, messaging, and brand architecture across categories. Ensure Revenue and P&L achievement as per the AOP Brand Management Oversee brand campaigns, product launches, and communication strategies. Ensure consistency of brand identity across ATL, BTL, and digital platforms. Category Development & Consumer Insights Work closely with category managers to identify growth opportunities. Leverage market research, consumer insights, and trends for decision-making. Integrated Marketing Campaigns Plan and execute 360 marketing campaigns (ATL, BTL, Digital, Shopper Marketing). Collaborate with Sales, Trade Marketing, and Digital teams to ensure market activation. Innovation & NPD Support Support New Product Development (NPD) through consumer testing, launch campaigns, and go-to-market strategy. Budget & ROI Management Manage the overall marketing budget, ensuring optimal resource allocation. Monitor ROI of campaigns and optimize spends. Team Leadership & Development Lead, mentor, and coach the marketing team. Build a high-performance culture with clear objectives and accountability. Qualifications MBA/PG in Marketing from a reputed institute. 1420 years of progressive marketing experience in FMCG/Food Industry, with at least 8 years in a leadership role. Strong understanding of consumer behaviour, retail dynamics, and trade channels. Expertise in ATL, BTL, and Digital marketing campaigns. Excellent leadership, communication, and cross-functional collaboration skills Show more Show less

Overview Provide advanced analytics support for the LATAM Sector in the Insights Services Center; a part of the broader Global Business Services function in Hyderabad, India. This role will help to enable accelerated growth for PepsiCo by developing custom descriptive analytics approaches for LATAM to drive deeper understanding of business performance drivers both at the National / Regional / State /City level. Primary responsibilities include developing/enhancing statistical models to address key business questions associated with Growth Driver Modeling, Pricing, Assortment, Market Structure, Innovation Forecasting, and Category Growth Forecasts, Portfolio growth model, Ambition related assignments for the key markets of LATAM. Additionally, this role will also support the consumer insight team by collating learnings from a variety of sources, to help inform the development of future insights strategies for various brands with in Bevareages / Snacks . The role will have short-term responsibilities for knowledge transfer from the Vendors and effectively establishing business process and communication methods with teams they support; both are crucial requirements to enabling the organization to deliver answers to on-going business questions Responsibilities Support delivery of descriptive and predictive analytics as defined by the SLA (Service Level Agreement) within the LATAM Business Service Service Centero Execute deep descriptive analytics of business performance and drivers to supplement standard reporting and inform data-driven decisionso Identify, assess, and visualize key market share drivers for LATAM Categories, as a growth catalyst to prioritize and enable brand planning across portfolioo Support LATAM regions annual SKU optimization process for the portfolio; analyzing impact by channel, customers and region as needed based on HQ delivered recommendations & targetso Advise and share Advanced Analytics models and best practices with Regional Category Managers to leverage and build Advanced Analytics capability.o Develop, maintain, and apply statistical models to business questions - including forecasting, price sensitivities/corridors, drivers analysis, market structure, etc.o Forecast market growth leveraging (PGM an internal tool) on an annual basis to inform PEPs long-term expectations for growtho Collate and format consumer learnings from custom insight outputs, sales performace reporting, industry periodicals, and social listening resources, etc to help inform and develop future consumer insights strategies o Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts for relevant data Support relationships with the key end-user stakeholders in LATAM and region officeso Own flawless execution of analytics exerciseso Responsible for managing multiple priorities; being able to manage deadlines and deliverableso Lead communication with Business Partners and potentially end-users on matters such as available capacity, changes of scope of existing projects and planning of future projectso Deliver outputs in line with the agreed timelines and formatso Flag and monitor any business risks related to delivering the requested outputso Partner with stakeholders and service center leadership to develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operationso Improve existing processes based on frequent Business Partner & end-user feedback loop Qualifications 6+ years of experience in the field of analytics Ability to convert insights into story that answers critical business questions. Hands on in coding in tools like R and Python ( both or at least Hands on in MS excel(advanced) and SQL Understanding of data structures, adept in data cleaning, structure, and aggregation as per need End-to-end project management. Expert of statistical techniques like regression, forecasting, decision trees and modelling process- concept and coding. Ability to design model architecture and translate business problem into analytical problem Ability to visualize data set and identify KPIs that will help decision making. Good PowerPoint skills. Experience in ML techniques, cloud compatible tech stacks, understanding of data pipeline creation preferable

Overview Provide advanced analytics support for the APAC Sector in the Insights Services Center; a part of the broader Global Capability Center function in Hyderabad, India. This role will help to enable accelerated growth for PepsiCo by developing custom descriptive analytics approaches for APAC to drive deeper understanding of business performance drivers both at the National / Regional / Zonal or Channel level. Primary responsibilities include developing/enhancing statistical models to address key business questions associated with Growth Driver Modeling, Pricing, Assortment, Market Structure, Innovation Forecasting, and Category Growth Forecasts, Portfolio growth model, Ambition related assignments for the key markets of APAC. Additionally, this role will also support the consumer insight team by collating learnings from a variety of sources, to help inform the development of future insights strategies for various brands with in Beverages / Snacks . The role will have short-term responsibilities for knowledge transfer from the Vendors and effectively establishing business process and communication methods with teams they support; both are crucial requirements to enabling the organization to deliver answers to on-going business questions Responsibilities Functional Responsibilities: Support delivery of descriptive and predictive analytics as defined by the SLA (Service Level Agreement) within the APAC Business Service Service Center Execute deep descriptive analytics of business performance and drivers to supplement standard reporting and inform data-driven decisions Identify, assess, and visualize key market share drivers for APAC Categories, as a growth catalyst to prioritize and enable brand planning across portfolio Support APAC regions annual SKU optimization process for the portfolio; analyzing impact by channel, customers and region as needed based on HQ delivered recommendations & targets Advise and share Advanced Analytics models and best practices with Regional Category Managers to leverage and build Advanced Analytics capability. Develop, maintain, and apply statistical models to business questions - including forecasting, price sensitivities/corridors, drivers analysis, market structure, etc. Forecast market growth leveraging (PGM an internal tool) on an annual basis to inform PEPs long-term expectations for growth Collate and format consumer learnings from custom insight outputs, sales performace reporting, industry periodicals, and social listening resources, etc to help inform and develop future consumer insights strategies Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts for relevant data Support relationships with the key end-user stakeholders in APAC and region offices Own flawless execution of analytics exercises Responsible for managing multiple priorities; being able to manage deadlines and deliverables Lead communication with Business Partners and potentially end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects Deliver outputs in line with the agreed timelines and formats Flag and monitor any business risks related to delivering the requested outputs Partner with stakeholders and service center leadership to develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations Improve existing processes based on frequent Business Partner & end-user feedback loop People and Project Management Responsibilities Promotes cross functional seamless communication, sharing know how and creating same quality of experience across sector markets Qualifications 4 to 7 years of experience in the field of analytics Ability to convert insights into story that answers critical business questions. Hands on in coding in tools like R and Python ( both or at least one ) Hands on in MS excel(advanced) and SQL Understanding of data structures, adept in data cleaning, structure, and aggregation as per need End-to-end project management. Expert of statistical techniques like regression, forecasting, decision trees and modelling process- concept and coding. Ability to design model architecture and translate business problem into analytical problem Ability to visualize data set and identify KPIs that will help decision making. Expert on Point of Sale (Nielsen, IRI, SPINs, One Click Retail etc.) databases/metrics a must & good understanding of FMCG market structures, knowledge of media. Good PowerPoint skills. Experience in ML techniques, cloud compatible tech stacks, understanding of data pipeline creation preferable

Overview Leading seasoning development across multiple snack brands and products for the PepsiCo India region. The role includes flavor ideation, seasoning development or reformulation, ecosystem partnerships with flavor and ingredient houses, seasoning scale up and seasoning qualification. Responsibilities Lead innovations and seasoning reformulation to drive human sustainability, Productivity, Competitive Advantage for brand Kurkure and Premium Support Chef and culinary engagements to build a future pipeline Collaborate/Partner with Internal (PD, Marketing, Consumer insights, Sensory and consumer product insights, Quality etc.) and external stakeholders (Seasoning suppliers) to leverage their tools/expertise and deliver business targets against the briefs. Support creation, update and approvals of specifications through online tools Support the Internal project governance process Risk Management: Identify potential technical risks associated with future strategies and develop mitigation plans Collaborate with Nutrition and Regulatory functions and accurately implement guardrails and targets in advance of project delivery. Display an advanced level of understanding in these areas Rigorously implementing basic Project management and seasoning functionality tools during development process Qualifications Masters of Food Science/Food technology preferred. Project management with 5-7 Years experience in product development and/or seasoning development activities, processes, and systems . Good understanding on sensory evaluation processes, sensory discernment and capable to share constructive feedback on product/Flavor attributes.

Overview Execute Business Insights & Analytics responsibilities (for PepsiCo Europe Beverages Sector team) as part of the broader Global Business Services function in Hyderabad, India. This role will help to enable accelerated growth for PepsiCo by contributing to the Europe Beverages Sector team while also working alongside the consumer marketing team to provide an integrated holistic overview to the business. Primary responsibilities include creating/updating existing dashboards, Excel/Power BI reports, delivering periodic and on-demand brand reporting, and addressing ad-hoc requests based on internal and external data sources. The role will have short-term responsibilities for knowledge transfer from the business and flawless delivery of recurring reports. Once established, the role will execute optimization of the data-based Insights & Analytics processes, including ad hoc questions and overall automation of delivery where applicable.. Responsibilities Build Strong Business Insights & Analytics Execute market, portfolio, brand & promotion campaign performance reporting (utilizing dashboards, templated decks, and reporting tools) Analyze & Report category, brand & promotion performance drivers, and optimization opportunities Bring impactful insights for the BU by integrating & leveraging multiple data sources such as Internal Sales, Agency (RMS, HHP etc) Translate complex data findings into actionable insights and strategic recommendations for decision-making. Assist the team in analysing marketing expenses & budgets for better utilization of marketing investments Manage Ad-hoc & follow up deep-dives into the Data to address tactical performance issues & challenges Collaborate with stakehokders to develop analysis and reports offering strategic plans. Build strong Data Processing & Automation Integrate & Optimize Data sets & Reporting system to manage heavy data processing for routine reporting Explore Automation opportunities with Higher focus on developing significant Insights for the Marketing Teams Speed up the Business Intelligence & Insights for timely & impactful decision making Help on implementing and automating Pan Europe Quarterly Business Reviews Implement innovative solutions to enhance data analysis capabilities and efficiency. Qualifications 7-8 years of experience in Analytics with exposure to Global Fortune 500 FMCG companies Ability to work and think independently Good analytics and insights experience - end-to-end understanding of the best research approach Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional story-teller. Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working Proven analytics, data research experience, consumer insights experience or commercial experience in combination with strong analytical skills Good degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen (POS and HH panel), Kantar Worldpanel Deep understanding of FMCG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually Proficient with PowerPoint and Advanced Excel; including ability to write complex formulas Ability to create macros and dashboards in Excel Good to have Experience: PowerBI and statistical analysis tool(s) Operational experience from business servicing sector and/or consulting experience would be a plus Fluent English communication skills Excellent communication skills, confident and credible with senior stakeholders Strong story-telling and presentation skills to turn data into impactful insight and brand strategy that can drive the business forward

Responsibilities Functional Responsibilities: Act as an expert on Social Intelligence to answer business questions in a compelling and engaging way. This expertise will include:o Understanding the PepsiCo/Pepsi Lipton trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sourceso Available tools to analyze consumer trends from market manifestations based on Big Data - Trendscope to identity and analyze Food and Beverage trends - Discover.ai to produce inspiring Springboards about territories and platforms based on digital conversations - Social Listening - Sprinklr Execution of research projects with quality and depth of deliverables with low/no support from external vendors. Ensuring to tell the story in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and one page summary for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work. Key tasks: E2E delivery of alignment on the brief, proposal coordination, execution and delivery of results. Lead SL projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a Social Listening brief Ensure highest level of data quality and validationContribute to building this new Capability and the Vision Leverage the scale of PEPs Social Listening capabilities to bring this expertise to Pepsi Lipton Work closely with other Global Insights team members to lift and shift internal best practices in Pepsi LiptonStakeholder Management Manage relationship with stakeholders, understand business context Address on-going, cyclical feedback via regular updates to end-users on any corrective actions taken Qualifications Social Listening Expertise with a heavy focus on Insights vs Reporting 5-6 years of experience at a F&B/FMCG company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies. Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams. Experience in custom qualitative and quantitative (preferred) consumer research. Understanding of Brand and Innovation strategy process and Insights critical roles at each stage. Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc. Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior. Communicationo Demonstrated skills with written communication especially in PowerPoint and emailo Strong verbal and written communication Englisho Elevated ability to train others on Insights analytics Organizational Savvyo Able to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educatedo Global savvy to work across cultures and time zones Project Managemento Highly analytical, motivated, decisive with excellent project management skills.o Proven experience of planning and conducting research projects achieving goals and objectives o Organized: Capable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs. Executiono Demonstrated ability to manage projects and overcome challengeso Ability to influence local insights partners in their ways of working o Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them intro a roadmap, outputs and business impact.o Ability to run consumer research analyses alone by leveraging various available data sources o Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)

Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun, and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms, and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology. We are seeking a highly driven and creative Senior Design Manager to lead end-to-end product development for new and evolving categories for CULT under Performance Sportswear. This role requires a strategic thinker with deep knowledge of technical fabrics, strong aesthetic sensibility, and a consumer-first mindset. You will be responsible for transforming unmet consumer needs into innovative, functional, and brand-aligned products from initial concept to final execution. Key Responsibilities: Lead Design Direction: Own the design strategy and seasonal roadmap for Overall performance wear, Outdoor, and Essentials categories, in line with the overall brand direction and market opportunity. Concept to Execution: Drive the complete product lifecycle from concept development, mood boards, and silhouette ideation to final design execution and production handoff. Consumer-Centric Design: Translate deep consumer insights into product solutions that address real lifestyle and performance needs. Technical Expertise: Leverage in-depth understanding of technical fabrics, trims, and construction techniques to build innovative and functional product ranges. Brand Alignment: Ensure every design communicates the brand's value proposition clearly and elevates brand identity through thoughtful design decisions. Cross-Functional Collaboration: Work closely with Product, Sourcing, Marketing, and Merchandising teams to ensure product relevance, timely execution, and commercial success. Innovation & Trend Research: Stay ahead of global design, material, and lifestyle trends. Bring fresh inspiration and progressive ideas to fuel product innovation. Presentation & Storytelling: Build compelling design presentations that include visual storytelling, technical specifications, and competitive benchmarking. On-time execution: Follow a strict development timeline for concept to delivery (Concept, Linesheet creation, techpack development) Required Skills & Experience: 8-10 years of experience in apparel design, preferably with exposure to performance/active sportswear, outdoor, or lifestyle categories. Strong understanding of technical/performance fabrics and their functional applications. Proven track record of taking a product from concept to market with commercial success. Excellent eye for detail, design differentiation, and user-centric solutions. Strong communication and leadership skills; ability to drive cross-functional alignment. Proficiency in Adobe Creative Suite, Illustrator, CLO/3D tools is a plus. What We're Looking For: A strategic thinker who can balance creativity with commercial relevance. Passion for solving consumer needs through innovative product design. Strong aesthetic and technical design foundation. Ability to build and lead high-impact collections under tight timelines.,

As a member of our team, you will play a crucial role in supporting the development and implementation of brand marketing strategies and campaigns. Your main responsibilities will include collaborating with the team to create engaging content for various platforms such as social media, websites, and other digital channels. Additionally, you will assist in the creation of marketing collateral, presentations, and promotional materials. Market research will be a key part of your role, where you will be required to identify industry trends, consumer preferences, and competitive activity. Engaging with consumers through calls and interviews will be essential to gather valuable insights about their needs, preferences, and pain points. You will then analyze this feedback to identify actionable insights that will inform our brand positioning and product development. Supporting the sales teams by gathering and analyzing data related to sales performance and customer engagement will be another aspect of your role. You will be responsible for monitoring and reporting on key performance indicators (KPIs) to assess the effectiveness of our marketing campaigns. It will also be your responsibility to track and analyze the ongoing campaigns" effectiveness and provide recommendations for optimization. Participating in brainstorming sessions to generate new ideas for branding and marketing initiatives will be an exciting opportunity for you to contribute creatively to our projects. Additionally, you will assist with administrative tasks and reporting as required to ensure the smooth running of our marketing operations.,

You will be responsible for managing client relationships, account growth, and campaign execution in the role of a Client Servicing Manager at Bestow in Vadodara. You will act as the primary contact between clients and internal teams, striving to build and maintain lasting relationships while understanding client needs and ensuring project success. By identifying growth opportunities, developing strategic roadmaps, and aligning projects with client goals, you will contribute to the company's success. Collaborating with various teams, overseeing project timelines and budgets, and providing data-driven insights will be key aspects of your role. With a focus on client satisfaction, strategic account management, and project coordination, you will play a crucial role in keeping clients ahead of the curve in the branding, marketing, and advertising industry. Your responsibilities will include: Client Relationship Management: - Serving as the main liaison between clients and internal teams. - Establishing and nurturing strong, enduring relationships with key clients. - Conducting regular meetings to comprehend client objectives, challenges, and expectations. Strategic Account Management: - Identifying opportunities for account growth and service upselling. - Creating strategic plans for brand positioning and campaign implementation. - Ensuring project outcomes align with client objectives and yield measurable results. Project Execution & Coordination: - Collaborating with creative, research, and digital teams to implement campaigns. - Supervising timelines, budgets, and deliverables for smooth project execution. - Proactively addressing client concerns and offering solutions. Insights & Reporting: - Monitoring campaign performance and presenting insights to clients. - Offering data-driven suggestions for brand enhancement. - Keeping abreast of industry trends to keep clients informed and ahead in the competitive market. To excel in this role, you should possess: - A Bachelor's/Master's degree in Marketing, Business, or a related field. - Over 4 years of experience in client servicing, brand strategy, or marketing. - Strong communication, negotiation, and problem-solving abilities. - Capacity to manage multiple clients and projects concurrently. - Understanding of digital marketing, branding, and consumer insights. - Experience in working with research-driven brand strategies would be advantageous.,