Product Marketing Manager

As a Product Marketing Manager at Watertec, you will be responsible for developing and executing the marketing strategy for the Chrome plated fittings and Sanitaryware product line. Your role will involve driving product launches, market penetration, and brand visibility to establish Watertec as a strong player in the sanitaryware industry. **Key Responsibilities:** - **Strategic Marketing & Planning** - Develop and implement the go-to-market (GTM) strategy for the CP Sanitaryware relaunch. - Conduct market research, competitor benchmarking, and consumer insights to identify positioning opportunities. - Align product marketing roadmap with business goals and sales targets. - **Product Management** - Define product value propositions, pricing, and differentiation strategies. - Collaborate with R&D, design, and production teams to ensure market-relevant product offerings. - Plan and execute product lifecycle management from launch to sustainment. - **Branding & Communication** - Build strong brand recall for Watertec CP Sanitaryware through integrated marketing campaigns. - Drive product storytelling, content creation, and digital marketing initiatives. - Develop marketing collaterals (catalogues, brochures, videos, POS material) aligned with brand identity. - **Sales Enablement & Channel Support** - Partner with sales teams to design channel programs, trade promotions, and distributor engagement strategies. - Create training modules and product knowledge sessions for sales partners and channel teams. - Monitor field performance and support sales teams with marketing initiatives. - **Market Development** - Identify new customer segments and geographic opportunities. - Plan and execute influencer engagement programs (architects, interior designers, plumbers, dealers). - Lead participation in trade fairs, exhibitions, and customer outreach programs. - **Performance Measurement** - Track ROI on campaigns, product launches, and market penetration strategies. - Provide regular reports and insights to leadership for decision-making. **Qualifications & Experience:** - MBA in Marketing / Business Management (preferred). - 6-10 years of experience in product marketing, preferably in sanitaryware, building materials, or consumer durables. - Proven success in launching or relaunching product categories in competitive markets. - Experience in channel/distributor-driven businesses is desirable. As a candidate, you should possess strong knowledge of CP fittings/sanitaryware industry trends, products, and competitors. Your expertise in product positioning, pricing strategies, and marketing campaigns will be crucial for this role. Additionally, excellent communication, storytelling, and presentation skills are essential, along with strong analytical skills to interpret market data effectively. Your experience in digital marketing, brand management, and channel development will be beneficial for collaborating cross-functionally with R&D, sales, and operations teams.,