Trade Marketing Manager - South & West

Job Description

The roles and responsibilities of a Trade Marketing Manager include a mix of strategy, planning, execution & control to enable the sales growth via deploying BTL inputs for the assigned regions. Roles and responsibilities: To plan & drive the secondary trade schemes to enable the regional AOP budgets. Plan, coordinate and execute the promotional events like trade meets, trade shows & micro marketing activities within the allocated budgets. Design NPD – Go to market strategy & own the KPIs. Coordinate with sales teams to align BTL activities with sales objectives and strategies. Ensure compliance with legal and regulatory requirements for all trade executions. Monitor and analyse the effectiveness of all BTL inputs. Prepare regular reports and presentations on inputs impacts & recommend the changes. Competition tracking to keep an update over the category/product pricings & schemes for competition benchmarking. Provide guidance and training to ensure team members are equipped to meet objectives. Conduct market research to understand Trade behaviour, preferences, and trends. Uphold brand standards and guidelines across all BTL activities. Stay updated on industry trends, technologies, and best practices in BTL marketing. By effectively managing these responsibilities, a Trade Marketing Manager contributes to enable sales and revenue growth via BTL inputs Show more Show less