Digital Marketing Manager

Founded in 1997, Watertec specializes in 360 degree hygiene and sustainable bathroom solutions across India, offering comprehensive plumbing solutions including Polymer Bath Fittings, Pipes, CP Bath Fittings and Sanitaryware. Bath Fittings accounted for 75% of last years 570 Crore revenue. With 3 state of art highly automated manufacturing units, 33 service centres, 38 warehouse, 4000+ dealer/distributor base along with 1000+ strong workforce, have helped them acquire strong leadership position in polymer bath fittings market in Southern part of India.

In 2023, Warburg Pincus, US based Private Equity Firm, has acquired Watertec India and appointed a strong leadership team for growth and transformation of the organization. The Warburg Pincus has invested in more than 1000 companies globally till date and for the past 25 years across Asia in companies like ICICI Bank, Havells, Boat, IDFC, Ola, Biba Apparel, Apollo Tyre, PVR Cinema, Kalyan Jewellers, Airtel etc.

Key Responsibilities:

1. Social Media Management:

• Develop and manage content calendars for platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Monitor and analyze performance metrics to improve engagement and follower growth.

1. Digital Marketing Campaigns:

• Plan and execute digital ad campaigns across social media, e-commerce platforms, and Google Ads.
• Collaborate with agencies to implement programmatic advertising and track ROI on spends.

1. Website Management:

• Maintain and enhance the Watertec website, benchmarking against competitors.
• Leverage tools like WordPress, Shopify, and Google Analytics for improved user experience and organic traffic.

1. Lead Generation:

• Implement chatbot solutions and enhance website UI/UX for better lead conversion.
• Track and optimize web-to-lead processes for quality lead generation.

1. SEO & SEM:

• Develop and implement strategies for higher search visibility through on-page and off-page optimization.
• Analyze and improve keyword rankings using tools like Keyword Planner.

1. Email & WhatsApp Marketing:

• Design and execute email campaigns using Microsoft Dynamics, ensuring timely follow-ups.
• Set up and manage WhatsApp Business accounts for effective communication and lead nurturing.

1. BTL Marketing Support:

• Coordinate with vendors for dealer boards, POP materials, on-ground activations, and gifting initiatives to enhance brand presence.
• Onboard PR agency or wire services
• Handle PR for company & leadership team

Required Skills & Qualifications:

• 4-5 years of experience in Digital marketing. Having agency experience is preferred
• Proficiency in digital marketing tools like Google Ads, Google Analytics, DV 360, and programmatic platforms.
• Expertise in social media content creation and analytics tools.
• Experience in website development using WordPress, Shopify, or similar platforms.
• Strong understanding of SEO, SEM, and lead tracking mechanisms.
• Certification in digital marketing or relevant fields is a plus.
• Excellent written and verbal communication skills.