Trade Marketing Manager - South & West

The role of a Trade Marketing Manager involves a diverse set of responsibilities that are crucial for driving sales growth through the implementation of below-the-line (BTL) strategies in the designated regions. As a Trade Marketing Manager, you will be responsible for devising strategies, planning, executing, and controlling various activities to achieve the desired objectives effectively. Your primary duties will include planning and implementing secondary trade schemes to support the regional Annual Operating Plan (AOP) budgets. You will also be tasked with organizing and overseeing promotional events such as trade meets, trade shows, and micro marketing initiatives while adhering to the allocated budgets. In this role, you will be required to develop New Product Development (NPD) go-to-market strategies and take ownership of the Key Performance Indicators (KPIs). Collaborating closely with the sales teams, you will align BTL activities with sales objectives and strategies to drive desired outcomes. Moreover, ensuring compliance with all legal and regulatory requirements related to trade executions will be a key responsibility. You will continuously monitor and evaluate the effectiveness of BTL inputs, prepare reports and presentations on the impact of these activities, and suggest necessary changes to optimize results. Additionally, conducting competitive analysis to track category/product pricings, schemes, and benchmarking against competitors will be essential. Providing guidance and training to team members to help them achieve their goals, conducting market research to understand trade behavior, preferences, and trends, and maintaining brand standards across all BTL activities are also part of your responsibilities. To excel in this role, you must stay informed about industry trends, emerging technologies, and best practices in BTL marketing. By effectively managing these responsibilities, you will significantly contribute to driving sales and revenue growth through BTL inputs.,