Trade Marketing Manager - South & West

As a Trade Marketing Manager, your role involves a mix of strategy, planning, execution, and control to drive sales growth through deploying Below the Line (BTL) inputs for the assigned regions. Key Responsibilities: - Plan and drive secondary trade schemes to support regional Annual Operating Plan (AOP) budgets. - Coordinate and execute promotional events such as trade meets, trade shows, and micro marketing activities within allocated budgets. - Develop New Product Development (NPD) Go-to-Market strategy and own the Key Performance Indicators (KPIs). - Coordinate with sales teams to align BTL activities with sales objectives and strategies. - Ensure compliance with legal and regulatory requirements for all trade executions. - Monitor and analyze the effectiveness of all BTL inputs. - Prepare regular reports and presentations on input impacts and recommend necessary changes. - Track competition to stay updated on category/product pricings and schemes for benchmarking. - Provide guidance and training to ensure team members are equipped to meet objectives. - Conduct market research to understand trade behavior, preferences, and trends. - Uphold brand standards and guidelines across all BTL activities. - Stay updated on industry trends, technologies, and best practices in BTL marketing. By effectively managing these responsibilities, you will contribute to enabling sales and revenue growth through BTL inputs.,