Content Strategist

Role Overview: As a Creative Strategist at The Wedding Company, you will play a crucial role in strengthening the marketing and sales communication strategies. Your primary focus will be on developing and executing creative strategies for omnichannel marketing, optimizing content to enhance engagement metrics, and maintaining brand consistency across all communication channels. You will work closely with the design, copywriting, and analytics teams to drive successful campaigns and ensure alignment with business objectives. Key Responsibilities: - Develop and execute creative strategies for omnichannel marketing, focusing on improving click-through rates and other key metrics while ensuring communication relevance. - Plan and oversee creative testing, including variations in copy, visuals, and formats, to identify drivers of engagement and conversions. - Create and maintain a creative playbook to document successful strategies and insights gained from campaigns, guiding future creative decisions. - Conduct regular consumer research activities to understand preferences and insights, utilizing these findings to enhance communication and creative strategies. - Maintain brand guidelines and tone consistency across all communication channels to attract quality audiences. - Collaborate with internal teams including designers, copywriters, and video editors to bring campaign ideas to life. - Analyze campaign performance with the analytics team, track audience insights, and creative trends to inform future strategies. - Collaborate with marketing and sales teams to ensure alignment of creative efforts with influencer campaigns, festive promotions, and sales initiatives. Qualifications Required: - 3+ years of experience in creative strategy and marketing communication. - Strong understanding of performance-driven advertising, creative testing, and consumer research. - Hands-on experience in ad content and creative planning, from concept to execution. - Proficiency in blending data-driven insights with design thinking for effective storytelling. - Ability to uphold brand identity, visual coherence, and tone in all communication. - Experience in lifestyle, luxury, or wedding brands is a strong advantage.,