Content Strategist

Role Summary

We’re looking for a social media brain.Someone who understands what makes people stop scrolling.Someone who studies how creators, brands, and founders build communities through content.

At DigiTea, you’ll conceptualize, research, and script high-performing content for Instagram, YouTube, and LinkedIn, from idea to execution. You’ll decode viral patterns, build storyboards for creators and brands, and bring original, scroll-stopping ideas to life.

Key ResponsibilitiesContent Strategy & Research

• Develop 

  monthly content strategies

   and topic banks aligned with brand voice and positioning.
• Conduct 

  deep research

   on trends, competitors, and content performance to fuel new ideas.
• Translate insights from data, psychology, and social trends into actionable content frameworks.

Creative Ideation

• Ideate original 

  reel topics, video hooks, and series concepts

   for different industries.
• Brainstorm storytelling formats that fit short-form, long-form, and platform-specific narratives.
• Collaborate closely with founders, creators, and the creative team to refine the final concept.

Scriptwriting & Structuring

• Write 

  sharp, impactful, and platform-tailored scripts

   for reels, YouTube, and branded videos.
• Ensure the flow matches tone, camera performance, and retention structure (hook–build–drop–CTA).

Trend Tracking & Market Understanding

• Stay ahead of Instagram, YouTube, and LinkedIn algorithm shifts, creator trends, and audience behavior.
• Analyze what’s working across top creators and brands — and adapt those learnings intelligently.

Cross-Team Collaboration

• Work directly with editors, designers, and production teams to ensure idea-to-output quality.
• Collaborate with VPs and strategists to convert briefs into creative direction documents.

What We’re Looking For

• More than 3 years of 

  hands-on experience in social media content

   (brand, agency, or creator side).
• A deep understanding of 

  content formats, hooks, virality, and storytelling

  .
• You regularly follow top creators, marketing pages, and trends — and analyze why content works.
• Excellent command of English and storytelling clarity in both short and long form.
• Basic knowledge of content analytics and performance metrics (retention, reach, watch rate).
• Ability to research fast, think sharp, and present ideas clearly to the creative and production team.

Bonus Skills

• Experience with scripting or directing video content.
• Understanding of brand positioning, tone, and persona design.
• Ability to visualize how ideas can be executed creatively on camera.

What You’ll Get

• A high-energy, creative environment where every day is different.
• The opportunity to create content for 

  top brands, founders, and influencers

   across India & UAE.
• Direct mentorship from a team shaping India’s creator economy through real content performance.
• Clear growth path into 

  Lead Strategist / Creative Director roles

  .