Job title: D2C - Assistant Manager - Performance Marketing Work Location: Nariman Point Division/Department: Digital Marketing Reports to: Performance Marketing Manager Essential Duties and Responsibilities: . Managing paid advertising campaigns on Meta platforms like Facebook and Instagram. This includes creating, managing, and optimizing campaigns to achieve specific marketing goals, such as driving traffic, engagement, or conversions. Campaign Development and Execution: Develop and execute ad campaigns on Meta platforms, including setting up campaigns, targeting audiences, and optimizing ad creatives. Audience Targeting and Optimization: Utilize Meta's targeting options to reach the right audience and optimize ad performance through strategies like retargeting and lookalike audiences. Creative Development and Testing: Collaborate with creative teams to develop engaging ad content and conduct A/B testing to optimize ad performance. Performance Analysis and Reporting: Monitor campaign performance, analyze data, and provide insights to improve campaign effectiveness. Stay Updated: Keep abreast of Meta's latest ad platform updates, policies, and algorithm changes. Skills and Qualifications: Experience: Typically requires 2-3 years of experience in managing Meta Ads campaigns. Knowledge: Strong understanding of ad targeting, performance tracking, and creative optimization. Tools: Proficiency with Meta Ads Manager, Facebook Business Manager, and pixel tracking. Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions. Communication Skills: Ability to collaborate with creative teams and report on campaign performance. About the Group: KIRO beauty is a home grown Clean Beauty brand which is recently launched by the Patni group. With its differentiated packaging, high quality products and clean positioning it intends to cement its place firmly in the mastige segment of Indian beauty. It already has a D2C presence on it won website, with listings on Amazon and Nykaa. KIRO intends to make its products available both online and offline in stores in India and internationally as KIRO believes that potential for Indian beauty internationally is untapped and has a huge potential. Learn more about the brand on www.kirobeauty.com https://instagram.com/kirobeauty?igshid=ca6gwdc8gsie About Patni group With revenues of over USD 1.5 billion, Patni group straddles across IT, Healthcare and e-commerce. The group has formed a Joint Venture with Amazon. JV has been set up to strengthen Amazon customer services in India and to raise the bar of the online shopping experience. The partnership is the next step in Amazons strong ramp up to support their vision of transforming the way India buys and sell. Amazon and Patni group jointly own the companies Frontizo and Appario. AK Patni Group co-founded Patni Computer Systems, Indias 5th largest IT Company with 29 international offices, 21 global delivery centers, over 400 Fortune 1000 companies as Clients and Revenues of over US$ 700 Million. The company was listed on the BSE and the NASDAQ. Along with Patni, the Group also has two other IT Services companies. One is PCS Technology which has been publicly traded on the BSE since 1988. It has more than 4000 people employed and 22 offices across the country. The other company is Kalpavruksh Systems which focuses on providing IT Services to customers in Northern Europe and has offices in Denmark, Sweden, Norway and Germany. Known for being pioneers of the Indian IT story in India, the Patni Group envisioned an opportunity in the India consumption story. Looking at Healthcare as a compulsory consumption the group is focusing its energies in increasing its presence in healthcare. Leveraging IT experience and latest modern medical technologies, Patni Healthcare aims at revolutionizing hassle free healthcare in India. With best doctors, transparent billing system, patient centric designs for personalized and proactive patient care, bed-side tablet check in and check out for patients convenience, the Group aims at providing world class patient care in an ethical and transparent way. CURRAE, its brand for the hospitals, has generated strong momentum by setting up 4 green field Hospitals in just 12 months across 3 formats i.e. ortho-spine, integrated womencare (Gynaec, IVF &; birthing) and eye care. CURRAE has already won the fastest growing Healthcare Brand in Asia by WCRC and Brand Excellence. Group also runs CURRAE Healthtech Fund, India’s leading Sector Fund with 18 investments, focused on backing entrepreneurs disrupting healthcare through technology. Please refer www.curraehealthtech.com for more details.
