Job
Description
As a Product Manager at Versunis, you will play a crucial role in owning the product strategy, requirements, and life cycle management based on global developments and local market needs. Your deep understanding of consumer needs and commercial success criteria will drive the success of the category in India. Key Responsibilities: - Lead upstream marketing activities for the category in India, focusing on building a locally relevant portfolio roadmap - Own local consumer insights and develop value propositions based on these insights - Manage the life cycle and market readiness through the PDLM process, including creating business cases and ensuring appropriate deliverables - Analyze market, competition, and trends to develop new technology and ensure the portfolio meets market needs - Translate consumer and market insights into winning concepts for mid- and long-term portfolio creation - Collaborate with stakeholders such as R&D, design, operations, and suppliers to drive innovation and product development - Define short- and long-term roadmaps for the category, building a strong innovation pipeline - Develop core positioning for categories while establishing local relevance with clear brand differentiation - Manage the entire product line life cycle, from strategic planning to tactical activities - Conduct research, including concept testing, prototype testing, home use tests, and competition benchmarking - Lead market assessment, business case development, and go-to-market strategy for new product opportunities - Develop content for new product introductions, including key propositions, trade presentations, and digital campaigns - Track brand health, field call rates, and consumer delight for continuous improvement - Drive profitability improvement through value engineering, product mix profitability matrix, and financial analysis Qualifications Required: - Master's or Bachelor's degree in Marketing, Business Administration, or a related field - 6+ years of experience in marketing within a large/multinational or start-up organization - Strong marketing background with a focus on consumer and market insights - Proven ability to manage large and complex projects successfully - Strong drive and experience in value proposition creation - Ability to develop comprehensive business cases and make pragmatic decisions on life cycle management - Innovation-driven with a customer-centric approach and a strategic mindset About the Company: Versunis's purpose is to turn houses into homes by developing game-changing air fryers and perfecting the art of coffee making. Join a global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. Versunis is ready for you - are you ready for us ,
