Senior Manager Marketing and Communications

About the role:

Job Responsibilities:Champion the IIMCIP Brand

• Conceptualize brand communication ideas and execute the overall brand strategybased on business goals, marketing and branding trends and stakeholder needs.
• Oversee brand-building initiatives and strategy addressing diverse audiences across channels and platforms to promote the IIMCIP brand
• Ensure brand consistency and resonance across all internal and external touch points, building a cohesive and consistent brand identity.
• Oversee the development of high-impact storytelling and content creation for various channels, creation of press releases, newsletters, website content, and other communication materials.
• Manage digital marketing and oversee social media- Utilize analytics to track and optimize digital campaigns. Oversee development of thought leadership content positioning IIMCIP as an industry expert in Social Impact startup incubation
• Enable the PR mandate within the organization
• Provide the marketing communication support for Events
• Manage marketing campaigns customized to TA and supervise development of marketing collaterals
• Conduct competitive analysis to identify gaps and marketing and branding opportunities.
• Leverage data and market insights to understand consumer behaviour and preferences
• Monitor campaign effectiveness through key performance indicators (KPIs) Improve, innovate and implement new brand-building initiatives.
• Ensure execution excellence by working cross-functionally with product, design, PR, and media teams.
• Coordinate with design and content team internally to drive timely delivery as a function.
• Build and maintain strong relationships with internal stakeholders
• Vendor and Agency management
• Identify and capitalize on branding opportunities

What we seek

• 10 12 years of experience in managing PR and Marketing Communication, Branding. campaigns across offline and digital platforms
• Strong analytical mindset with expertise in market research, consumer insights, and brand performance tracking.
• Hands-on experience with digital marketing, influencer partnerships, PR, and SEO.
• Excellent project management and organizational skills to handle multiple initiatives simultaneously.
• Strong problem-solving, decision-making, and stakeholder management capabilities.
• Demonstrable experience in developing and executing a full brand and communication strategy from conception to measurement.
• Excellent project management skills and high attention to detail.
• MBA or equivalent degree from premier institutes
• Excellent Stakeholder management, Coordination and Collaboration skills
• Willingness to travel as and when required
• Candidate must be based in Kolkata as this is a work in office role
• Strong attention to detail.
• Good Articulation and Proficiency in English.

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