Executive Vice President-Account Planning and Strategy

As a Brand Strategist at Innocean India, a global marketing and communication company under Hyundai Group, you will play a crucial role in developing high-impact creative and brand solutions for esteemed clients like Kia, Hyundai, and Hamdard. With 15-17 years of experience, you will be responsible for strategizing and ideating to address business challenges and engage target audiences effectively. Your key responsibilities will include: - Strategizing and ideating creative solutions aligned with business objectives and target audience. - Researching and analyzing data to derive consumer insights and category trends for impactful communication campaigns. - Leading primary research initiatives to gather insights for brand building. - Developing integrated strategies for 360-degree campaign planning across ATL, Digital, and BTL platforms. - Mapping consumer journeys to identify touchpoints for interventions. - Collaborating with creative and account management teams to generate disruptive ideas. - Creating value-added, creative interactive strategies and presentations for new business pitches. - Staying updated on industry trends and marketing changes to drive strategic development. To excel in this role, you must possess: - Strong grasp of marketing and research fundamentals. - Knowledge of the current branded content/creator ecosystem. - Proficiency in data visualization. - Understanding of converting business problems into creative challenges. - Excellent verbal and written communication skills, with the ability to create compelling presentations.,