Brand Strategist

As a Brand Strategist, you will be responsible for developing, implementing, and managing strategies to enhance the brand identity and positioning. Your role will involve building brand campaigns, conducting market research, and driving brand growth across various channels. - Develop and execute brand strategies in alignment with business objectives. - Conduct market research, competitor analysis, and consumer insights to identify opportunities. - Define and refine brand voice, positioning, and messaging on all platforms. - Collaborate with creative, marketing, and digital teams to create impactful campaigns. - Monitor brand performance metrics and optimize strategies for growth. - Ensure brand consistency across communication, design, and media channels. - Identify brand expansion and partnership opportunities in collaboration with senior leadership. - Minimum of 5 years of experience as a Brand Strategist, Brand Manager, or similar role. - Strong knowledge of branding, consumer psychology, and digital marketing trends. - Experience in developing integrated marketing campaigns encompassing both digital and offline channels. - Excellent communication, storytelling, and presentation abilities. - Proficiency in utilizing tools for market research, analytics, and brand tracking. - Bachelor's degree in Marketing, Communications, or Business (Master's degree preferred). The company offers a competitive compensation package along with creative freedom for experimentation and innovation in a dynamic, fast-paced, and collaborative work culture.,