5 Brand Strategist Jobs

As a Brand Strategist with 3-4 years of experience, you will be responsible for developing and implementing brand-building projects that contribute to the overall marketing objectives. Your role will involve gathering feedback from sales and analyzing consumer behavior to define the company's positioning. You will be expected to craft a differentiation strategy and create guidelines that define the company's voice both online and offline. In this role, you will work closely with the creative team to brief them on various marketing projects such as ebooks, email campaigns, and advertising banners. Conducting competitive research to identify strengths and weaknesses, designing promotional campaigns for new products and markets, and developing the social media strategy will be key aspects of your responsibilities. Additionally, you will be required to assess the performance of advertising campaigns and events, analyze market trends, and identify new opportunities and challenges. An ideal candidate for this position would have an excellent understanding of the full marketing mix, experience in developing marketing strategies based on market segmentation, data-driven thinking, creativity, and strong communication and writing skills. A degree in Marketing or a relevant field would be preferred.,

As a Brand Strategist at Rasta in Gurgaon, your primary role will be to comprehend and appreciate a brand's objectives, challenges, and opportunities to develop effective creative strategies and communication plans across various media channels. This will involve leveraging components such as Cultural Insighting, Creative Planning, and Media Execution. Working closely with a team of Brand Executives and other collaborators, you will be responsible for formulating and implementing Campaign and Content strategies. Your key responsibilities will include setting and managing customer expectations for both long and short-term accounts, ensuring high-quality creative strategy and media delivery, managing team performance and morale through OKRs and Rasta principles, nurturing relationships with directly managed brands, and contributing to Rasta's growth through internal initiatives and participation in new business dialogues. To excel in this role, you should possess at least 5 years of experience in Planning, Account Management, or Creative Direction within a Brand, Creative Studio, or Design House. A degree in Communication, Management, or Business is preferred along with exceptional communication and presentation skills. You should have a keen interest in learning about new tools, trends, and frameworks, a track record of delivering flawless projects, a hands-on approach to problem-solving, and exposure to various media formats for creative execution such as Digital, Print, OOH, and Partnerships.,

Are you a creative and strategic thinker with a passion for branding Maxperience is seeking a talented brand strategist to join our dynamic team. As a brand strategist specializing in automobile clients, you will play a vital role in developing and implementing comprehensive marketing strategies for our clients. If you possess a deep understanding of marketing principles, market research, and campaign development, we want to hear from you! Conducting in-depth market research to identify trends and opportunities for brand growth will be a key responsibility in this role. You will also be expected to develop and execute innovative marketing campaigns that resonate with the target audience. Collaboration with cross-functional teams to ensure brand consistency across all channels is crucial. Additionally, creating compelling presentations to effectively communicate strategic recommendations and analyzing campaign performance data to measure effectiveness and make data-driven decisions are essential aspects of this position. Staying current on industry trends to inform future strategy is another important task you will undertake. If you are a strategic thinker with excellent presentation skills and a passion for branding in the automotive industry, we want to hear from you! Join us at Maxperience and play a significant role in shaping the future of our brand. Apply now to be a part of our innovative team. About Company: Maxperience is a leading experiential marketing company in the automotive space. We specialize in designing and delivering immersive motoring experiences, brand activations, and content-driven campaigns that enable brands to connect with their audiences in meaningful ways. With a profound passion for automobiles and over a decade of experience, we have collaborated with renowned brands such as Hero MotoCorp, MG Motor, Suzuki Motorcycles, Hyundai, CEAT Tyres, Royal Enfield, Ford, Apollo Tyres, BYD, Mobil, Red Bull, and many more. At Maxperience, we firmly believe that motoring forms the DNA of every experience we create. Whether it's a large-scale event, a curated journey, or engaging content, we infuse creativity, precision, and energy into every project we undertake. We are a collaborative and hands-on team that values curiosity, innovation, and integrity. We empower young professionals with real responsibilities and industry exposure. If you are passionate about storytelling, creating immersive experiences, and engaging in automotive-related activities, we would be thrilled to have you on board.,

Roles and Responsibilities: Define, plan, and execute brand research - primary and secondary. Plan & Conduct primary research by way of interviews, site visits, focus groups, etc. Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats. Develop brand positioning statements and value propositions that differentiate the company in the marketplace. Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns. Present brand strategies, recommendations, and campaigns Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics. Qualifications: Bachelors degree in Marketing, Communications, or a related field. Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 4-5 years in brand development and management. Experience in developing and launching successful brand campaigns. Strong analytical skills and ability to interpret data, consumer insights, and market research findings. Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning. Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively. Strong leadership and management skills. Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment. Proficiency in branding tools and software, as well as Google Workspace and project management tools.

Job Overview: We are looking for a Client Servicing & Content Strategist who will act as a strategic partner for our clients, crafting impactful marketing communication strategies that drive engagement and business growth. This role requires a deep understanding of content planning, brand storytelling, and digital marketing strategies to help clients achieve their objectives effectively. Key Responsibilities: 1. Strategic Consultation & Planning a. Serve as the primary digital marketing consultant for clients, understanding their brand, goals, and target audience. b. Develop and execute comprehensive content and marketing communication strategies that align with client objectives. c. Guide clients on brand positioning, content narratives, and messaging frameworks to ensure consistent and compelling storytelling across platforms. 2. Campaign Execution & Optimization a. Lead the planning and execution of digital marketing campaigns, including social media, paid advertising, SEO, and content marketing. b. Collaborate with internal teams to develop creative content plans that engage audiences and drive measurable results. c. Stay updated on industry trends, competitor activities, and audience insights to provide proactive recommendations. 3. Client Relationship & Performance Management a. Maintain strong client relationships, ensuring clear communication and alignment on expectations. b. Monitor campaign performance, provide data-driven insights, and refine strategies accordingly. c. Share monthly reports with actionable insights, along with timely invoice processing and payment follow-ups. 4. Business Growth & Upselling a. Identify opportunities for upselling and cross-selling additional services that align with client needs. b. Work closely with the internal team to develop scalable marketing strategies that support both client success and company growth.