Chief Marketing Officer

• Marketing Strategy & Leadership
• Define and lead the overall marketing strategy aligned with business goals and brand vision.
• Build and lead a high-performing marketing team across performance, brand, CRM, content, and design.
• Collaborate with leadership on go-to-market strategies for new product launches, market expansion, and revenue growth.
• Develop and monitor key marketing KPIs, ensuring alignment with sales and business outcomes.
• Performance Marketing
• Oversee strategy and execution of digital campaigns across Google, Meta, LinkedIn, and affiliate platforms.
• Ensure end-to-end funnel optimization and conversion improvements.
• Allocate and manage marketing budgets to maximize ROI and brand visibility.
• Lead marketing automation initiatives and ensure high-quality customer acquisition and engagement.
• Customer Relationship Management (CRM)
• Setup, manage, and scale CRM systems and marketing automation tools.
• Design and optimize customer journeys including lead nurturing, product launch, upselling, and re-engagement flows.
• Manage omni-channel outreach via WhatsApp, SMS, and Email including personalization and segmentation.
• Drive measurable growth through engagement analytics, conversion tracking, and lifecycle marketing initiatives.
• Brand Building & Communication
• Lead development of the company’s brand positioning, voice, and narrative.
• Own all external marketing communications including PR, content strategy, and social media presence.
• Foster brand consistency across all customer touchpoints and internal teams.
• Manage agency and vendor relationships for creative, media, and campaign execution.
• Cross-Functional Collaboration
• Work closely with Sales, Product, Finance, and Operations to ensure marketing effectiveness and shared accountability.
• Provide data-backed insights to inform product improvements, customer experience, and revenue strategy.
  

Skills And Knowledge

• Strategic Thinking | Digital Performance Marketing | CRM Automation | Brand Development
• Strong understanding of B2C/B2B marketing funnels
• Expertise in tools like Google Ads, Meta Business Suite, HubSpot, Salesforce etc.
• Revenue-Oriented Growth Mindset
• Excellent Leadership and Team-Building Skills
• Data-Driven Decision-Making | Campaign Analytics | Funnel Metrics
• Exceptional Communication – Verbal & Written
• Creative Problem Solver | Agile Execution | Bias for Action
  

Education

• MBA marketing
  

Experience Background

• Performance Marketing, Brand Strategy, CRM, Digital Growth
  

Salary