Chief Commercial Officer

Key Responsibilities:

1. Commercial Strategy & Market Expansion • Develop and execute a robust commercial strategy that aligns with the company’s mission and growth targets • Identify new market segments, customer groups, and partnership opportunities • Monitor industry trends, food safety regulations, and consumer preferences to anticipate market shifts and innovate accordingly

2. Sales Leadership & Business Development • Lead and motivate high-performing sales teams to exceed targets through effective coaching, goal setting, and performance management • Skilled in designing and implementing scalable sales processes that streamline operations and improve conversion rates • Adept at developing and executing strategic plans to acquire new clients and expand existing accounts, resulting in sustainable revenue growth and long-term customer relationships for company • Skilled in building and nurturing long-term relationships with key clients by delivering tailored solutions and consistent value.

3.Committed to ensuring high levels of customer satisfaction and loyalty through proactive communication, issue resolution, and strategic account management. • Foster cross functional collaboration and strategic alignment to support business objectives, optimize resource utilization, and drive overall organizational efficiency • Collaborate with marketing team to develop marketing campaigns that effectively communicate the brand’s value proposition, emphasizing quality, sustainability, or unique food offerings

4. Customer Experience & Quality Alignment • Work closely with production, logistics, and quality assurance teams to ensure commercial promises are met with consistent product quality and timely delivery. • Monitor customer feedback and address concerns to strengthen loyalty and repeat business. • Implement customer retention programs and loyalty initiatives.

5. Financial & Operational Oversight • Develop and manage commercial budgets, sales forecasts, and performance reports. • Collaborate with finance, supply chain & other teams to balance commercial goals with cost controls and operational capacity. • Leverage dynamic pricing, rate optimization, and inventory control to enhance revenue performance and ensure consistent yield improvement. • Drive the implementation of effective, data-driven revenue management strategies to maximize profitability and sales efficiency across all market segments.

6. Team Development & Leadership • Build, lead, and mentor a commercial team, promoting a culture of ownership, accountability, innovation, and customer focus. • Define clear KPIs and growth plans for team members, fostering continuous improvement.

Qualification & Experience

• At least 20 years of commercial leadership experience in the food industry or closely related sectors (catering, food manufacturing, foodservice distribution).

• Demonstrated success in driving revenue growth, managing complex sales cycles, and leading multifunctional teams.

• Strong knowledge of food safety standards, regulatory compliance, and supply chain dynamics.

• Excellent negotiation, interpersonal, and communication skills.

• Proficient with CRM systems, sales analytics, and marketing platforms.

• Ability to thrive in a fast-paced environment with evolving market demands.

Key Competencies:

• Food Industry Market Expertise

• Sales & Channel Development •

Strategic Commercial Planning

• Customer Relationship Management

• Contract Negotiation & Pricing Strategy

• Team Leadership & Talent Development

• Data-Driven Decision Making

• Cross-Functional Collaboration