Channel Partnerships Manager

Job Description

Job Information Date Opened 06/24/2025 Job Type Full time Industry Sales - Marketing Work Experience 1-3 years City Delhi State/Province Delhi Country India Zip/Postal Code 110044 Job Description About Us: We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’. Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year. This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale. But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem. That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc. We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way. We are not the largest in terms of enrollments. Nowhere close, actually. Not yet. However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements. And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 4 years, we have placed more than 2000+ students with a Placement Rate of 94% (and improving). This is our long game- to Scale with Soul. We invite you to join us for the play. Funding: Kraftshala is backed by a number of eminent investors, including: Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn) Sujayathi Ali, Co-founder at ShopUp and Voonik Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB) Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies) What do we value (the Kraftshala Kode): Kraftshala is on a mission to become the largest career launchpad in the world. Team Kraftshala is for the ambitious, the forever-learners, and most of all, for those who live to add value to others. In a world where education companies often lose sight of their core, we aim to Scale with Soul, to offer greater value to each stakeholder (including our team) everyday we get bigger. Joining Kraftshala now means becoming part of a story still in its early chapters- one you’ll help shape with your ideas, actions, and leadership. Here are things we care for: We seek a value-adding mindset in prospective team mates. Folks who demonstrate a capacity to understand their users' needs and are willing to go the extra mile to deliver on that, fit right in. We value problem solving skills. We look at problems objectively, work backwards from the user, solve for root causes and optimise for their long-term good instead of our short-term gain. We don’t let processes or hierarchies get in the way of adding value. We believe speed matters enormously in business. We value people who move with urgency, have a bias for action and are willing to take calculated risks in the face of uncertainty. We look for people with high learning agility , those truth seekers who pursue the best data, ideas, and solutions with rigour and open mindedness, and are constantly working to become better today than yesterday. We admire people with ambition & courage to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership. We aim for consistency and reliability and expect the same from others. Predictability just makes everyone’s life a lot smoother. We believe people who demonstrate candour with care are the most effective: real, open and direct in communication, while still being highly empathetic. We have learnt that Scaling with Soul requires frugality . Resource constraints help sharpen focus and breed inventiveness. We are practical optimists . Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality. Channel Partnerships Manager - Role Description What you will be doing: As the Channel Partnerships Manager, you will lead on-ground efforts to build collaborations with colleges and training institutes across India. Your goal will be to drive student interest in Kraftshala’s placement-oriented programs through seminars, events, and strategic partnerships. As part of this, you’d be required to: Develop and manage strong, long-term relationships with colleges/universities, especially through Training & Placement Officers (TPOs), department heads, and key decision-makers. Approach and onboard new college and institutional partners across India, including private coaching institutes, to expand Kraftshala’s footprint and influence, and to drive batch inputs and revenues.. Organize and conduct seminars, webinars, workshops, and other on-ground student engagement sessions to introduce Kraftshala’s placement-focused programs. Encourage student participation and interest during sessions and events, capturing qualified leads and sharing them with the admissions team for final conversion. Run BTL (below-the-line) marketing activities to boost awareness and preference for Kraftshala among college students, with support from the marketing team for localized promotional campaigns. Oversee the full partnership lifecycle - right from initiation and onboarding to ongoing relationship management and support. Use CRM systems to manage and document all interactions, maintain lead databases, and monitor the effectiveness of outreach activities and channel partnerships. Work closely with marketing, admissions, product, and operations teams to ensure alignment and success of campus and partner initiatives. Monitor education trends, competitor activities, and student/partner feedback to identify new opportunities and strengthen Kraftshala’s campus proposition. Must Haves: 2 - 3 years of experience in B2B business development, preferably in the education or edtech sector with prior exposure to college/institute partnerships. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for). Prior experience of engaging with TPOs, deans, and faculty members to build mutually beneficial collaborations Ability to drive outcomes in a field-heavy, on-ground sales role with frequent intercity travel Strong presentation and communication skills; confident in delivering seminars and handling Q&A sessions with students Demonstrated ability to generate, track, and hand over qualified leads for conversion Comfort of working with CRM tools to manage data and report outcomes Self-driven, target-oriented, and skilled at managing multiple stakeholder relationships Selection Process: As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 10 - 15 business days depending on your and our schedules. Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process. Technical Exercise: This is a specific assessment designed to evaluate your fit for this role Technical conversations: These will be with our Head of Admissions wherein you can expect to be evaluated on the competencies needed for the job (mentioned above). Culture fit conversation: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode. Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. Location: Delhi