Campaign Specialist

Job Description

We are seeking a detail-oriented and analytical Marketing Automation Analyst with hands-on experience in Salesforce Marketing Cloud (SFMC) to join our growing team. This role will be instrumental in ensuring the performance and reliability of marketing automation campaigns and customer journeys. As part of the Marketing Automation team, the Analyst will monitor campaign performance, troubleshoot technical issues, and provide actionable insights that drive continuous optimization across email and digital engagement programs. The ideal candidate will have a strong background in marketing automation and campaign analytics within a B2B environment. You should be well-versed in Salesforce Marketing Cloud and capable of identifying and resolving issues related to automations, journeys, and integrations. A blend of technical problem-solving abilities, data analysis, and cross-functional communication skills will be essential for success in this role. Key Responsibilities Monitor the ongoing performance of single-send email campaigns, automations, and customer journeys within Salesforce Marketing Cloud to ensure optimal functionality. Analyze campaign metrics, engagement data, and performance indicators to identify trends, anomalies, and opportunities for improvement. Understand and contribute to the full life cycle of marketing automation processes, from planning to execution and performance evaluation. Proactively detect and troubleshoot technical issues related to delays, errors, or drop-offs that may compromise campaign effectiveness. Investigate and resolve technical problems within SFMC, such as data synchronization failures, automation execution issues, and journey path errors. Collaborate closely with internal teams—including developers, campaign managers, and stakeholders—as well as Salesforce support teams to address complex problems in a timely and efficient manner. Generate regular performance reports and dashboards that summarize campaign results and recommend strategies for optimization. Clearly communicate data-driven insights and recommendations to both technical and non-technical stakeholders, enhancing campaign decision-making and stakeholder alignment. Qualifications Bachelor’s degree in Marketing, Business, Information Systems, or a related field. 3–5 years of professional experience in marketing automation or marketing analytics, with a strong understanding of digital marketing strategies. Proven experience managing Salesforce.com and at least one marketing automation platform (Salesforce Marketing Cloud, HubSpot, Eloqua, or Marketo) in a B2B context. Strong proficiency in interpreting data and providing insights that inform strategic decisions. Effective analytical and problem-solving skills with a methodical approach to diagnosing and resolving issues. Excellent verbal and written communication skills, with the ability to translate technical challenges and solutions for business audiences. Advanced Excel skills, including Pivot Tables, VLOOKUP, and Macros. Familiarity with SFMC certifications (e.g., Email Specialist) is an added advantage. Working knowledge of HTML, SQL, AMPscript, and JavaScript is highly desirable. This role offers the opportunity to work in a dynamic environment where marketing technology, data, and creativity intersect to drive results. If you thrive in a role that blends technical expertise with marketing strategy, and you’re excited to work with cutting-edge tools to deliver measurable impact, we’d love to hear from you. Skills: cross-functional communication,data analysis,campaigns,sql,html,marketing automation,problem-solving,excel,advanced excel,data,technical problem-solving,ampscript,excel (pivot tables, vlookup, macros),salesforce marketing cloud,campaign analytics,cloud,javascript Show more Show less