Campaign Specialist

Must : Agency Experience

2-4 years experience

We are seeking a detail-oriented Paid Campaign Specialist to join our marketing team. You will work directly under the Marketing Manager and will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms (Google, Meta, LinkedIn, and others). This role is crucial in driving qualified leads, increasing conversions, and maximizing ROI for our clients and internal projects.

Key Responsibilities

1. Campaign Planning & Strategy

Collaborate with the Marketing Manager to understand business goals and define campaign objectives.

Conduct competitor research, audience analysis, and platform evaluation to recommend the right mix of channels.

Draft campaign strategies with budgets, timelines, and measurable KPIs.

2. Campaign Setup & Execution

Build campaigns across platforms (Google Ads, Meta Ads, LinkedIn Ads, and others).

Structure accounts, campaigns, ad sets, and ads for clarity, scalability, and performance.

Write compelling ad copy and coordinate with the design team for creatives.

3. Optimization & Performance Management

Monitor daily/weekly performance metrics (CTR, CPC, CPL, ROAS, Conversion Rate).

Optimize targeting, bidding, and creatives to improve results.

Conduct A/B tests on ads, landing pages, and funnels.

Track full-funnel attribution and identify drop-offs.

4. Reporting & Insights

Maintain dashboards and provide weekly and monthly campaign performance reports.

Generate insights from data to suggest next steps for scaling or improving efficiency.

Stay updated on platform trends, algorithm changes, and best practices.

Requirements

Experience: 24 years in paid performance marketing roles.

Platforms: Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Skills: Strong understanding of campaign structures, bidding strategies, audience segmentation, and CRO principles.

Tools: Familiarity with Google Analytics, Tag Manager, Looker Studio, and CRM integrations.

Mindset: Analytical thinker, detail-oriented, data-driven decision maker.