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Capgemini
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Campaign Specialist

Campaign Specialist

Capgemini

6 - 10 years

0 Lacs

maharashtra

Posted:14 hours ago| Platform: Shine logo

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Skills Required

campaign management marketing automation crm pardot marketo eloqua hubspot stakeholder management microsoft office excel powerpoint salesforcecom problemsolving martech tools

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: You will be a Marketing Automation Expert within MACS INDIA, the Marketing & Creative Services shared services organization of Capgemini Group. Your primary responsibilities will include setting the direction, driving business growth, modeling values, coaching junior team members, and collaborating with MACS business leads. You will work in a team of approximately 30 professionals specializing in Marketing Automation and marcom. Key Responsibilities: - Collaborate with Global Onsite Stakeholders to develop campaign strategies for Go To Market campaigns. - Make strategic and tactical decisions on campaign planning, customer segmentation, and revenue goals alignment with country-specific GTM plans and Group Priorities. - Manage the development and execution of campaigns for account-based marketing, lead generation, lead nurturing, and demand creation programs using Salesforce.com and Pardot application. - Provide proactive advice to Stakeholders on enhancing marketing processes through marketing automation and CRM systems, enabling customer buyer journey, and sharing best practices. - Conduct analytics on campaigns to demonstrate success, including segmentation, targeting, and metrics definition in collaboration with Onshore Marketing Managers. - Utilize advanced knowledge of campaign management, CRM, and marketing automation platforms such as Pardot, Marketo, Eloqua, Hubspot, and Salesforce CRM. - Possess certifications in Marketing Automation and CRM systems (preferred) with strong client communication, stakeholder management, and problem-solving skills. - Demonstrate expertise in multi-channel Campaign Management and current Martech tools. - Utilize advanced Microsoft Office suite skills, particularly in Excel and PowerPoint. - Exhibit a strong understanding and enthusiasm for consulting, digital, innovation, and technology domains. Qualifications Required: - 6-8 years of experience in developing and implementing Campaign Management & Marketing automation strategies. - Hands-on experience with Marketing Automation tools like Pardot, Marketo, Eloqua, Hubspot, and Salesforce CRM. - Excellent problem-solving skills and ability to analyze complex requirements.,

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Campaign Specialist