18 Martech Tools Jobs

The role you are applying for involves contributing to strategizing, executing, and managing compelling client experiential plans for deal pursuits and strategic client visits to drive growth and win deals. The role encompasses three core pillars: Strategy: Design and execute client experience strategies to enhance engagement, business growth, and align with the clients" and Wipro's strategic objectives through creative, solution-focused digital and in-person engagements across all client touchpoints. Execution: Deliver end-to-end experiences from digital-first engagements to immersive in-person interactions, focusing on India-based client visits. Integrate marketing tactics into technology and innovation showcases, such as live demonstrations, virtual and in-person tours, proof-of-concept walkthroughs, guided lab tours, and more. Utilize emerging technologies to create high-touch, engaging storytelling experiences. Industrialization: As part of Wipro's central marketing team serving diverse industries and geographies, efforts focus on standardizing, templatizing, simplifying, and scaling processes to build and enhance an experiential marketing engine that is faster, more efficient, and measurable. Role Responsibilities include collaborating across Sector, Pursuit, Corporate, Service Line Marketing, and Sales to develop and execute client experiential plans primarily focused on deal pursuits and strategic client visits. You will drive alignment and secure stakeholder buy-in on strategies and tactics across marketing and business functions, partner with agencies and specialized teams, integrate existing MarTech and AI tools, coordinate with internal teams, deepen understanding of industry trends, analyze performance data, maintain project plans, oversee vendor relationships, and manage budgets effectively. To be successful in this role, you should have 8-10 years of proven expertise in curating, managing, and executing end-to-end client experience programs. Strong collaboration skills with senior business, account, and sales leadership are essential, along with proficiency in integrating new-age tech, innovation, and design thinking. A creative flair, expertise in design and copywriting, experience in client experience events, excellent communication skills, and familiarity with AI and MarTech tools are crucial. At Wipro, we are building a modern organization with bold ambitions. We seek individuals inspired by reinvention, who are eager to evolve themselves, their careers, and their skills. Join us to be part of a business powered by purpose and a place where you can design your own reinvention. We welcome applications from people with disabilities.,

About the Company At Prosperr.io, we are transforming the way individuals and organizations manage taxes and employee benefits. As a pioneering fintech SaaS platform, we empower employees to maximize their in-hand salaries and enable businesses to design smarter, compliant, and efficient tax strategies. Through cutting-edge AI-driven automation and intuitive tools, Prosperr.io simplifies financial complexities, providing seamless solutions tailored to the needs of salaried professionals and HR leaders alike. Founded by Manas and Dev Kumar, the company specializes in assisting salaried individuals with tax planning, management, and income tax filing. Recently, Prosperr.io raised $1.55 million in pre-seed funding, led by a prominent investor. Role Overview We&aposre looking for a curious and creative Marketing Intern to join our fast-growing marketing team. If you&aposre passionate about personal finance, love experimenting with content and growth campaigns, and want to learn how marketing works at a high-growth startup, this role is for you. What Youll Do Assist in crafting social media content across Instagram and Twitter Work on performance marketing assets (meta ads, Google ads, etc.) Support campaign execution for influencer marketing and email marketing Get hands-on experience with MarTech tools Collaborate with design, product, and content teams to ensure brand alignment Track and report campaign performance using basic analytics What Were Looking For Strong writing and communication skills (English is a must) Interest in personal finance, fintech, or consumer startups Familiarity with Instagram, LinkedIn, and MarTech tools like Canva, Notion, or Mailchimp Basic understanding of digital marketing, paid ads, or content strategy High ownership mindset - ready to learn, experiment, and iterate quickly Bonus: If you&aposve worked on a college fest, side hustle, blog, or content page What You&aposll Get Hands-on experience contributing a brand in a high-growth fintech startup Direct mentorship from the brand and growth teams Access to tools, data, and marketing playbooks Internship certificate + Letter of Recommendation A chance to be part of something that impacts millions of Indian Show more Show less

As a Marketing Automation Manager at Accenture, your role will involve driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. You will provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Working closely with clients, you will design, build, and implement initiatives to improve business performance. Your responsibilities will include planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. You will design new campaign strategies based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In addition, you will lead discovery and design workshops with clients, follow proven methodologies to enable clients to achieve their unique business objectives, and develop project plans and design documents. You will collaborate with technology solution providers and marketing agencies to deliver the best solutions, possess a strong understanding of marketing processes and technologies, and be proficient in research and analysis. To excel in this role, you should have strong analytical, problem-solving, and communication skills. You must be able to work effectively in a fast-paced, dynamic environment and use insights for campaign and strategy optimization. Additionally, experience with Mar-tech tools such as Adobe Campaign, Adobe Experience Cloud, Marketo, and others will be beneficial. This position offers an opportunity to work on innovative projects, career growth, and leadership exposure. If you are a driven professional with 12-14 years of experience and possess a degree in any field, we encourage you to apply and bring your best skills forward to contribute to our team at Accenture.,

As a Growth Executive at our company located in Lower Parel, Mumbai, you will play a pivotal role in driving data-backed growth strategies to enhance user acquisition, activation, retention, and revenue. Your primary focus will involve collaborating with internal teams and clients to identify growth opportunities and execute plans effectively. Your responsibilities will include developing comprehensive growth strategies encompassing paid media, SEO, packaging and design, direct marketing, partnership ecosystem, and offline extensions. You will oversee the implementation of these strategies with various operational teams and departments to ensure successful outcomes while staying abreast of the latest trends in growth marketing. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field along with at least 1 year of experience in a growth-oriented role. Proficiency in tools such as VWO, Mixpanel, Hubspot, Salesforce, and 6Sense will be advantageous. Your track record should demonstrate a strong understanding of CRO, SEO optimization, and retention marketing, complemented by exceptional leadership, communication, and problem-solving skills. In this dynamic environment, your ability to manage multiple projects, lead a team, and share knowledge with cross-functional teams will be crucial. By leveraging your analytical skills and collaborative approach, you will drive brand awareness, optimize customer experience, and contribute to the overall growth objectives of the company.,

Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Optimize install campaigns to improve cost per install, installation rates, post install performance. Manage all the programmatic campaigns from ideation to media planning and optimization. Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. Identify trends and insights, and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Managing budgets and financial for digital marketing initiatives for the organization. Knowledge, Skills & Qualification Requirements : 811 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. Strong understanding of audience strategy, media planning, attribution models, and martech tools. Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. Strategic thinker with a data-first approach to solving problems. Experimentative mindset with ability to test, iterate, and scale rapidly. Strong stakeholder management and collaboration skills across cross-functional teams. Capability to mentor and grow junior team members while fostering cross-business learning. Show more Show less

We are looking for a dynamic and driven Assistant Manager Marketing to lead digital strategy, content initiatives, performance marketing, and platform management for the CP-ASF Brands (Consumer Products - Art, Stationery and Fabric Care Division Brands - Fevicreate, Fevicryl, Fevistik, Fevicol). This role blends creativity with data, and collaboration with execution to drive brand growth across digital touchpoints. Key Responsibilities Digital Strategy & Execution Develop and implement integrated digital strategies for ASF Brands Lead execution of digital-first initiatives Manage end-to-end creative, media and influencer campaigns with digital agencies. Identify new platforms/channels and drive digital innovation Content Planning & Asset Development Maintain content calendars for all social media platforms. Ensure brand-aligned creative and copy outputs. Oversee development of paid media and influencer assets. Performance Marketing & Optimization Track, analyze, and report performance of campaigns using analytics tools. Drive continuous optimization across content and campaigns. Keep pace with industry trends and emerging tools. E-Commerce & MarTech Integration Align digital content with e-commerce goals to drive conversion. Explore and implement MarTech tools. Manage WhatsApp and email marketing campaigns. Support strategy and growth of D2C website. Website & SEO Management Oversee smooth functioning and user experience of brand websites. Collaborate with IT and agencies to resolve technical issues. Drive SEO efforts across web and social content. Content Publishing & Moderation Manage content uploads, moderation, and maintenance on digital platforms. Coordinate newsletters and content assets with partners and freelancers. Support centralized content archiving and management. ? Qualifications & Skills 68 years of relevant digital marketing experience. Strong understanding of social media, paid media, influencer marketing, and content creation. Experience in managing website CMS, SEO tools, and analytics. Excellent coordination, communication, and project management skills. Exposure to e-commerce and MarTech platforms is a plus. Show more Show less

As a Marketing Automation Manager at Accenture, you will play a crucial role in driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Your responsibilities will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance. You will work closely with clients as consulting professionals to design, build, and implement initiatives that improve business performance. Your main focus will be on planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. Additionally, you will design new campaign strategies and marketing plans based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In this role, you will gather business requirements, design processes and solutions for marketing and advertising implementations, and work on campaign attribution and strategy optimization. You will also drive business development efforts and contribute to thought leadership in the marketing automation space. To excel in this position, you should partner and team with technology solution providers and marketing agencies, have a strong understanding of marketing processes and technologies, and be proficient in research, analysis, and identifying new opportunities. Additionally, you should be able to establish effective working relationships, lead teams independently, and work effectively in a remote and unstructured environment. Your technical skills should include relevant experience in the required domain, strong analytical and problem-solving abilities, and a good understanding of marketing technologies. Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, and other Mar-tech tools is preferred, along with exposure to Campaign tools like Pega decisioning, SFMC, etc. Proficiency in using marketing analytics tools and implementing MarTech platforms like Adobe Experience Cloud will be beneficial for this role. This position offers you the opportunity to work on innovative projects, grow in your career, and gain leadership exposure within Accenture. If you have 12-14 years of experience and any degree qualification, and possess the required skills and expertise, we invite you to bring your best skills forward and contribute to our dynamic team. About Our Company | Accenture,

You should possess over 5 years of experience in the Airline or Travel industry. Additionally, you must have at least 4 years of experience in Marketing automating tools, Digital marketing, or social media platforms such as Adobe Marketing platforms, Google Marketing platforms, Hubspot, Mailchimp, or any other MarTech tools. Your role will involve collaborating with Branding, eCommerce, Digital Marketing, Sales, Network Planning, and other teams within the organization. Your expertise should include proficiency in HTML, HTML5, JavaScript, CSS, XML, Developer tools, and other relevant languages and technologies. You will be responsible for managing Airline or Trip ticketing sale campaign workflows, understanding audience target criteria, and documenting Marketing campaigns and customer experience enhancement requirements. Furthermore, you should be skilled in creating solution design documentations to address issues related to Marketing and Customer engagements. It is important to have a strong grasp of audience segmentation, profiling, mobile app and website functionalities, user experiences, as well as knowledge of how schema works in customer profile management and data structuring.,

As a Digital Performance Lead, you will be responsible for owning and enhancing the performance marketing disciplines across various platforms. Your primary focus will be to lead the performance marketing team, ensuring the achievement of client objectives, and contributing to the overall growth and profitability of the business. You will play a crucial role in strategically aligning performance marketing activities with client business goals and organizational vision. Acting as a senior point of contact for key clients, you will establish and maintain long-term relationships, ensuring high levels of client satisfaction and retention. Identifying revenue growth opportunities through a deep understanding of clients" business challenges and objectives will be a key part of your role. You will also be responsible for promoting collaboration and knowledge-sharing among performance teams, driving innovation, and upskilling internal experts. Collaborating with cross-channel teams such as SEO, Paid Search, Paid Social, and Programmatic, you will develop integrated, data-led performance solutions. Additionally, you will work with channel leads to standardize performance marketing outputs, ensuring consistency in delivery, reporting, and best practices. To excel in this role, you should have proven experience in leading digital performance marketing across Paid Media channels like Search, Social, and Programmatic. Your strong stakeholder management skills, commercial mindset, and leadership abilities will be essential for driving business growth through strategic initiatives. A deep understanding of digital performance KPIs, martech tools, and measurement frameworks is also required. A Bachelor's or Master's degree in Marketing, Business, or a related field is preferred. Certifications in platforms like Google Ads, Meta Blueprint, or equivalent performance tools would be advantageous. Experience in a media agency environment will also be beneficial for this role.,

You will play a crucial role as the Manager Business Consulting, Strategy and Product Ownership at our global digital engineering firm. Your responsibilities will involve developing and executing comprehensive marketing and business growth strategies, overseeing customer engagement projects, and optimizing the use of Martech tools and platforms. This dynamic position requires collaboration with cross-functional teams to enhance marketing capabilities and drive customer engagement. Your expertise in data analysis and interpretation will be vital in informing strategic decisions and execution. As a key player in our team, you will lead the product management lifecycle, design customer engagement strategies, and provide data-driven insights to enhance marketing efforts and achieve business goals. Your Key Responsibilities will include: - Providing expert consulting on customer engagement, business growth, digital strategy, digital product management, experience strategy, and customer data strategy. - Leading the product management lifecycle, defining product vision, roadmap, and success metrics, and ensuring effective project delivery. - Designing and implementing customer engagement strategies to deliver personalized interactions, analyzing customer data to improve the overall customer journey. - Partnering with internal stakeholders and clients to understand business needs and translate them into actionable strategies. - Utilizing data analysis to inform strategic decisions, preparing reports on key metrics, project status, and recommendations for senior leadership and clients. - Evaluating and improving the effectiveness of Martech tools and customer engagement strategies, offering insights and recommendations to enhance marketing efforts. To excel in this role, you should possess: - An MBA from a top-tier institute, B-Tech in Computer Science, or a related field. - 3-9 years of experience in marketing technology, product management, or a related field with a proven track record of strategy development and product ownership. - Strong analytical and problem-solving skills with a data-driven approach to decision-making. - Demonstrated experience in customer engagement strategy and execution. - Excellent product management skills, exceptional communication, and interpersonal skills, with the ability to collaborate effectively across teams and levels. - Strong understanding of Martech tools and platforms, experience in working in an Agile environment will be a plus. At Material, we offer fulfilling, high-impact work in a diverse and inclusive environment. Our company culture and benefits are designed to create a positive and enriching workplace experience. Join us to be a part of a global team that values Bold Ownership, Unity, Impact, Learning, and Diversity the core values that drive our success. Additionally, we provide professional development and mentorship opportunities, a hybrid work mode with a remote-friendly workplace, health and family insurance, ample leave options, and wellness programs for your overall well-being.,

Qualys (QLYS) is a cybersecurity company headquartered in the USA and is currently seeking a Marketing Operations Manager to join the Marketing team in Pune, India. As a Marketing Operations Manager at Qualys, you will work closely with marketing leadership to identify key performance indicators (KPIs) that drive business growth. You will be responsible for developing automated reporting mechanisms and on-demand dashboards to track these KPIs effectively. One of your primary responsibilities will be to enhance data fluency within the marketing organization by creating standardized metrics, intuitive dashboards, and generating valuable business insights based on Salesforce data. You will also be involved in developing, optimizing, and maintaining dashboards using Salesforce and Tableau, focusing on user experience, interactivity, and dynamism. In addition, you will play a crucial role in driving the marketing database strategy by analyzing data gaps and contact acquisition strategies. Your oversight will ensure the accuracy, completeness, and timeliness of marketing data. You will also lead key monthly and quarterly processes such as business reviews and other essential reports. Collaboration is key in this role, as you will partner with other teams including Business Applications, Sales Operations, and Finance on cross-functional projects. The ideal candidate for this position should have over 10 years of experience in data engineering, business intelligence, or analytics. It is essential to have a deep understanding of Salesforce.com from a marketing perspective and familiarity with common enterprise Martech tools such as Bizible, Marketo, and Salesforce. Moreover, a minimum of 2 years of work experience with BI tools like Tableau or PowerBI is required. We are looking for a high-energy self-starter with a passion for data who thrives in a fast-paced and rapidly changing environment. Your proactive approach to driving process improvements and your commitment to a metrics-driven, continuous improvement mindset will be highly valued in this role.,

The ideal candidate for this role is a digital product designer with expertise in designing user interfaces and experiences based on briefing or specification documents. You should have a strong understanding of modern design principles and be open to learning new tools and technologies. Your responsibilities will include crafting low to high-fidelity wireframes and visual mock-ups throughout the design process. You will also be tasked with creating a cohesive style guide and design system to be used across various products. It is essential that you can interpret design requirements from briefings and specifications, keeping up with modern design trends. Effective communication skills are vital as you will need to gather requirements and effectively convey design ideas to stakeholders. Additionally, you should be eager to expand your knowledge by embracing new tools and technologies. To excel in this position, you must possess a minimum of 5-6 years of design experience and demonstrate proficiency in Figma. Experience in wireframing, prototyping, and creating interactive demos is crucial. Familiarity with modern development frameworks, UAT, and Martech tools is also required. While not mandatory, additional skills such as creating concepts, layouts, infographics, artwork, and interactive visuals for digital products are beneficial. Experience in image design and manipulation, video and audio editing, as well as animation, would be advantageous in this role.,

As a Growth Executive at our company, your primary role will be to develop and implement growth strategies that enhance user acquisition, activation, retention, and revenue. You will collaborate with internal teams and clients to identify business objectives and growth opportunities. Additionally, you will be responsible for creating and executing growth plans, utilizing a variety of initiatives such as paid media, SEO, direct marketing, and partnership ecosystems. Your expertise in digital marketing and CRO will be crucial in optimizing growth initiatives and enhancing brand awareness. It is essential to stay updated on the latest trends in growth marketing and share knowledge with the team. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing or Business Administration, along with at least 1 year of experience in a growth-oriented role. Strong analytical, problem-solving, and communication skills are also key requirements for this position. If you are a dynamic individual with a passion for driving growth and delivering measurable results, we invite you to join our team and contribute to our success.,

As a Growth Executive, you will be responsible for creating and implementing growth strategies to enhance user acquisition, activation, retention, and revenue. Working closely with internal teams and clients, you will identify key growth opportunities and develop plans to drive growth through various initiatives such as paid media, SEO, direct marketing, and partnerships. Your role will involve overseeing the execution of growth plans, collaborating with cross-functional teams, and staying updated on the latest trends in growth marketing. To qualify for this position, you should hold a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, along with at least 1 year of experience in a growth-oriented role. A proven track record of driving growth, strong understanding of paid media, CRO, SEO optimization, and experience with MarTech tools are essential requirements. Additionally, you should possess excellent leadership, communication, collaboration, analytical, and problem-solving skills. If you are looking to join a dynamic team and contribute to the growth and success of the organization, we invite you to apply for this exciting opportunity as a Growth Executive.,

Wipro Limited is a leading technology services and consulting company dedicated to creating innovative solutions that cater to clients" most intricate digital transformation requirements. With a workforce of over 230,000 employees and business partners spanning 65 countries, Wipro aims to help customers, colleagues, and communities flourish in an ever-evolving world. The company's core focus lies in consulting, design, engineering, and operations to assist clients in achieving their ambitious goals and establishing sustainable businesses. For more information, please visit www.wipro.com. The role at Wipro involves contributing to the strategic planning, execution, and management of engaging client experiential plans for deal pursuits and strategic client visits to drive growth and secure deals. The position encompasses three fundamental pillars: 1. **Strategy**: Develop and implement client experience strategies to enhance engagement, foster business growth, and align with both the clients" and Wipro's strategic objectives through creative digital and in-person interactions across various client touchpoints. 2. **Execution**: Provide comprehensive experiences ranging from digital-first engagements to immersive in-person interactions, with a particular emphasis on client visits in India. Incorporate marketing strategies into technology and innovation showcases, such as live demos, virtual and in-person tours, proof-of-concept presentations, guided lab tours, and more. Harness emerging technologies to create engaging storytelling experiences. 3. **Industrialization**: As part of Wipro's central marketing team serving diverse industries and geographies, the role focuses on streamlining client experience delivery by standardizing, templating, simplifying, and scaling processes to establish and enhance an experiential marketing engine that is efficient, measurable, and scalable. **Role Responsibilities**: - Collaborate across various teams including Sector, Pursuit, Corporate, Service Line Marketing, and Sales to develop and implement client experiential plans primarily for deal pursuits and strategic client visits. - Ensure alignment and obtain stakeholder buy-in on strategies and tactics across marketing and business functions. - Partner with agencies and specialized teams to organize impactful in-person events and digital engagement programs. - Incorporate existing MarTech, AI tools, and other experiential innovations while continuously exploring and implementing new technologies. - Coordinate with internal teams like HR, Facilities, Sales, Presales, Delivery, and procurement for seamless execution. - Enhance understanding of industry trends, target accounts, and competitive landscape. - Analyze performance data to derive insights, optimize tactics, and enhance outcomes continually. - Maintain detailed project plans, monitor cross-functional execution, report progress, and manage budgets effectively. - Operate within a central role guided by principles of industrialized execution, emphasizing simplicity, speed, scale, repeatability, and cost efficiency. - Supervise and maintain vendor relationships, collaborating closely with Wipro procurement to evaluate, onboard, and manage partners and agencies ensuring adherence to timelines, quality, and cost expectations. **Experience**: - 8-10 years of demonstrated expertise in curating, managing, and executing end-to-end client experience programs. - Strong background in collaborating with senior business, account, and sales leadership to design and implement impactful initiatives. - Proficiency in integrating new-age technology, innovation, and design thinking. - Creative flair and expertise in design and copywriting are crucial for overseeing the production of diverse marketing assets across various formats. - Experience in managing client experiences, both virtual and in-person events, is advantageous. - Excellent communication skills, both written and verbal, are essential. - Familiarity with utilizing AI and MarTech tools to enhance daily marketing operations. Join Wipro in reinventing your world and building a modern, end-to-end digital transformation partner with ambitious goals. Be part of a purpose-driven organization that encourages constant evolution and reinvention of oneself, career, and skills. Embrace a dynamic business environment that adapts to change and empowers you to craft your reinvention. Come to Wipro and realize your ambitions. Wipro welcomes applications from individuals with disabilities.,

Role & responsibilities Job Title : Project Manager Location : [Remote/Hybrid] Employment Type : [Full-time] Role Summary: The Project Manager will lead and orchestrate cross-functional digital initiatives spanning marketing technology, web enhancements, personalization, analytics, and UX/UI improvements. This role requires a self-starter who can independently manage complex workstreams, remove blockers, and ensure timely delivery. Key Responsibilities: Manage and track multiple digital projects across workstreams with clear timelines, milestones, and ownerships. Act as the single point of contact across stakeholders including product, marketing, UX, analytics, and engineering. Coordinate intake, scoping, sprint planning, resourcing, and progress reporting. Monitor and mitigate project risks; proactively resolve blockers to maintain momentum. Ensure alignment between digital strategies, martech capabilities, and delivery plans. Report regularly on project health, KPIs, and roadmap alignment to senior leadership. Must-Have Skills & Experience: 5+ years of experience in digital project management or program delivery roles. Strong understanding of web ecosystems, martech tools, campaign operations, and digital workflows. Familiarity with tools like JIRA, Confluence, Aha!, Workfront or Asana. Experience in stakeholder management, timeline planning, reporting, and coordination across cross-functional teams. Excellent communication, problem-solving, and organizational skills. Preferred candidate profile

You will be joining an esteemed global digital engineering firm as the Manager of Business Consulting, where you will play a crucial role in developing and executing comprehensive marketing and business growth strategies for clients. Your responsibilities will include providing expert consulting on customer engagement, digital strategy, product ownership, and customer data strategy. You will lead the product management lifecycle, collaborate with cross-functional teams, and ensure the timely and effective delivery of projects. Utilizing data analysis, you will inform strategic decisions and optimize various business and customer engagement initiatives. Your qualifications should include an MBA from a top-tier institute or a B-Tech in Computer Science, along with 3-9 years of experience in marketing technology, product management, or a related field. A strong analytical mindset, problem-solving skills, and a data-driven approach to decision-making are essential. Excellent communication and interpersonal skills will be key as you collaborate effectively across teams and levels. Experience with Martech tools and platforms, as well as working in an Agile environment, will be advantageous. In addition to impactful work, Material offers a fulfilling company culture and benefits to its employees. The company is committed to building a better world and improving clients" companies and customers" experiences through its core values of Bold Ownership, Unity, Impact, Learning, and Diversity. Material is a global company working with best-of-class brands worldwide, creating and launching innovative brands and products. Employees benefit from working alongside exceptionally talented colleagues across various practices, including strategy and insights, design, data & analytics, technology, and tracking. The company also provides professional development, mentorship, hybrid work mode, health and family insurance, ample leave policies, and wellness programs such as meditation and counseling sessions.,

Dear Candidate, Greetings from A2Z HR Consultants Base Job Location: Gurgaon Shift timings: Dubai Time Zone (General Shifts) Number of working days: 5 Mode of Work: Remote Salary range: Upto 25 LPA fixed Role: Digital Analytics Job Description: We are seeking an experienced and detail-oriented App Analytics Implementation Specialist to join our team. The ideal candidate will be responsible for ensuring the accuracy and effectiveness of analytics implementations for mobile applications. This includes performing quality assurance (QA) on Firebase Analytics app events, Adjust SDK integration, and GA4 reporting. You will work closely with cross-functional teams to ensure data integrity, validate event tracking, and support reporting initiatives. Responsibilities: Firebase Analytics App Events QA: Test and verify the integration of Firebase Analytics within mobile applications. Ensure proper tracking of app events, including user interactions, sessions, and in-app behavior. Collect Firebase Analytics logs from Android Studio logcat and Xcode from build branches shared by developers. Validate each event and its associated parameters to ensure data accuracy and completeness. Perform troubleshooting and ensure accurate event data collection for reporting. Work with developers and product teams to resolve discrepancies and ensure correct event firing across all devices. Adjust Implementation QA: Conduct thorough QA for Adjust SDK implementation across mobile platforms (iOS, Android). Verify and test in-app events, user attribution, and campaign tracking in Adjust. Perform troubleshooting of Adjust integrations and resolve any tracking issues. Collaborate with marketing and analytics teams to ensure proper attribution data collection for advertising campaigns. GA4 Reporting QA: Test Google Analytics 4 (GA4) setup and ensure accurate tracking of web/app data. Perform validation of GA4 custom events, eCommerce tracking, and user properties. Clear understanding of GA4 user properties, items parameters, and event parameters. Ensure that the tracking aligns with reporting requirements and provides accurate, actionable data. Collaborate with stakeholders to define reporting requirements and ensure GA4 dashboards are accurate. Troubleshoot and resolve data discrepancies in GA4 and ensure proper reporting of app metrics. Data Layer Creation: Create and maintain a data layer for app analytics based on new designs and requirements from the UX team. Ensure tracking of each call-to-action (CTA) and eCommerce event in detail, aligning the data layer with the product and user experience goals. Collaborate with UX, product, and development teams to ensure that tracking reflects the latest app design changes and meets analytics needs. Data Validation: Ensure analytics QA with high accuracy to maintain parity across all platforms Android, iOS, and Web . Perform data validation across GA4, Adjust, and internal databases to ensure consistency and accuracy across all analytics tools. Ensure proper alignment of event data and user interactions between platforms to guarantee reliable cross-platform analytics. MarTech Tools and Marketing Analytics: Knowledge of MarTech tools integrations and marketing analytics to support campaign tracking and reporting. Collaborate with marketing teams to ensure accurate data flow from external platforms (e.g., advertising networks, Braze CRM, Meta, Tiktok, Criteo, TradeDesk) into the analytics tools. Collaboration & Communication: Work closely with the development, marketing, and analytics teams to ensure alignment on tracking needs. Participate in sprint planning and help define test cases for tracking events and KPIs. Provide insights and recommendations to improve tracking efficiency and accuracy. Document QA test cases, issues, and resolutions effectively. Required Skills & Qualifications: Proven experience with Firebase Analytics and mobile app event tracking. Experience collecting Firebase Analytics logs from Android Studio logcat and Xcode from build branches and validating events and their parameters. Strong knowledge of Adjust SDK implementation and troubleshooting. Hands-on experience with Google Analytics 4 (GA4) and generating custom reports. Clear understanding of GA4 user properties, items parameters, and event parameters . Experience creating and maintaining a data layer for app analytics based on UX team designs and new app features. Strong expertise in analytics QA across multiple platforms (Android, iOS, Web) to ensure parity and consistency of data. Data validation experience across GA4, Adjust, and Big Query to ensure cross-platform consistency and accuracy. Knowledge of MarTech tools integrations and marketing analytics to support cross-channel attribution. Familiarity with mobile analytics platforms and performance metrics. Detail-oriented with strong QA skills, including creating test cases, performing tests, and documenting results. Ability to interpret data, identify trends, and communicate findings clearly. Strong problem-solving skills and the ability to troubleshoot analytics-related issues. Solid understanding of data flow between different platforms (Firebase, Adjust, GA4, etc.). Excellent communication and collaboration skills. Preferred Skills: Experience with Google Tag Manager (GTM) for mobile and web. Familiarity with BigQuery for advanced reporting and querying. Educational Requirements: Bachelors degree in Computer Science, Information Technology, Marketing, or a related field, or equivalent work experience. Interested candidates can share their CV at 9711831492 or gaurav.a2zhrconsultants@gmail.com Regards Gaurav Kumar A2Z HR Consultants