Campaign Manager

𝗝𝗼𝗯 𝗧𝗶𝘁𝗹𝗲: Campaign Manager

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗟𝗲𝘃𝗲𝗹: 4+ years.

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Vadodara, Gujarat, India

𝗦𝗵𝗶𝗳𝘁 𝗧𝗶𝗺𝗲: US Shift (10-hour shift including a 1-hour break)

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗥𝗼𝗹𝗲

We are seeking a Campaign Manager with strong expertise in LinkedIn outbound and email marketing to plan, execute, and optimize lead generation campaigns. The ideal candidate will be responsible for driving qualified leads through multi-channel outreach, primarily focusing on LinkedIn and drip email campaigns, while aligning with paid media and SEO efforts. This role requires a data-driven marketer who can design outreach strategies, craft compelling messaging, and track performance metrics across campaigns.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

🔹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

Plan, execute, and manage outbound B2B campaigns via LinkedIn and email marketing using tools like Instantly, Apollo, or HubSpot.

Build multi-step engagement workflows — from connection request to nurture follow-ups.

Develop and test campaign messaging, subject lines, and sequencing for maximum engagement.

Segment audiences by industry, role, and buyer intent for personalized outreach.

🔹 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗙𝘂𝗻𝗻𝗲𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

Drive consistent lead generation and pipeline creation through outbound channels.

Define qualification criteria with sales teams to ensure lead quality.

Track and optimize conversion rates across each stage of the funnel.

Collaborate with the sales team to align on lead handover, follow-ups, and performance feedback.

🔹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻

Measure and report on KPIs — lead volume, response rate, conversion rate, cost per lead, and overall ROI.

Run A/B tests on messaging, targeting, and timing to continuously improve performance.

Provide weekly and monthly reports with actionable insights and recommendations.

🔹 𝗖𝗿𝗼𝘀𝘀-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻

Coordinate with the SEO and paid media team to align messaging and targeting.

Share campaign insights to support content strategy, retargeting, and remarketing initiatives.

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀

• 4+ years of experience in B2B outbound marketing or lead generation, with a strong focus on LinkedIn and email campaigns. (US-based outreach experience)

• Proven track record of generating leads and appointments from outbound activities.

• Hands-on experience with LinkedIn Sales Navigator, Instantly, Apollo, HubSpot, or similar platforms.

• Strong understanding of campaign analytics and reporting tools.

• Excellent written communication and copywriting skills for professional B2B messaging.

• Ability to work with data, analyze performance, and optimize campaigns independently.

𝗞𝗲𝘆 𝗞𝗣𝗜𝘀

• Number of qualified leads generated per month.

• Response and engagement rate on outbound campaigns.

• Lead-to-appointment conversion rate.

• Cost per lead and campaign ROI.

• Campaign consistency and optimization improvements.

𝗡𝗶𝗰𝗲 𝘁𝗼 𝗛𝗮𝘃𝗲

• Experience with paid ads (Meta/Google) and SEO coordination.

• Familiarity with CRM integrations (Hubspot).

• Understanding of CAN-SPAM and LinkedIn outreach best practices.