Business Unit Sales Head – Spiritual Tourism (Elder-friendly + Assisted Travel)

elder-first care + spiritual tourism

Role Type:

Business:

Location:

Reports to:

Experience:

Compensation:

Business Unit Sales Head – Spiritual Tourism

Investor-Operator

1) Revenue Strategy & GTM Ownership

• Own

  BU revenue plan

  , pricing, packaging (premium / assisted / wheelchair-friendly / medical-supported).
• Build

  route-wise sales playbooks

  (Char Dham, Kashi, Vrindavan, Shirdi, Vaishno Devi, etc.).
• Define

  targets, forecast, CAC/LTV goals, city expansion plan

  , and sales budgets.

2) Sales Execution (B2C + B2B)

• Drive

  B2C sales

  : families booking for parents (high-trust, consultation-led selling).
• Drive

  B2B alliances

  : RWAs, senior communities, corporates, spiritual organizations, elder clubs.
• Build a scalable

  lead-to-booking funnel

  : inquiry → counseling → medical intake → itinerary walkthrough → booking.

3) Partnerships & Channel Network

• Build and manage channel partners:

  travel agents, tour operators, community leaders, hospitals/clinics, assisted living ecosystems

  .
• Negotiate

  commercials, incentives, SLAs

  , and ensure partner-led lead flow.

4) Customer Trust & Experience Ownership

• Own the

  sales-to-ops handover

  process to ensure zero drop in experience.
• Build trust assets:

  family tracking pitch, safety protocols, medical readiness overview, testimonials, referral loops

  .
• Drive post-trip

  reviews, NPS, referrals, repeat journeys

  , and upsell to new circuits.

5) Team Building & Sales Ops

• Hire and lead

  sales managers, counselors, partnership managers

  , and inside sales support.
• Implement

  CRM discipline

  , scripts, objection handling, follow-up cadence, and conversion tracking.
• Create training for

  elder empathy, medical intake basics, and trust-first communication

  .

6) Compliance-aware Selling

• Ensure sales processes include

  medical consent, insurance guidance, waivers, data privacy

  , and transparent inclusions/exclusions.
• Maintain structured escalation flow for special cases (mobility, chronic illness, emergency risk flags).

Success Metrics (KPIs)

• Monthly/quarterly

  bookings + revenue + gross margin per trip

• Conversion rate

  (lead → counseling → booking),

  CAC

  , and funnel velocity

• Partner onboarding velocity

  and partner contribution to bookings

• Repeat rate + referral rate

  , NPS, review quality
• Sales team productivity:

  calls/day, conversion, revenue/rep

  , pipeline accuracy

Required Qualifications

• 10–15+ years in

  sales leadership

  in travel/tourism/hospitality (pilgrimage tours preferred).
• Strong capability in

  consultative selling

  , high-ticket packages, and trust-led customer acquisition.
• Proven ability to build

  channels/partnerships

  and scale revenue across cities.
• Excellent stakeholder management, negotiation, and process orientation.

Investor-Operator Requirement (Preferred)

• Willingness to invest capital into the BU (equity/convertible/partner capital—mutually structured).
• “Skin in the game” mindset to accelerate execution and ownership.

ESOP & Upside

• ESOP/equity linked to experience, investment commitment, and milestone-based performance.
• Additional incentives:

  profit-linked bonus / route-wise carry / region-wise revenue share

  (as applicable).

Who Should Apply

• You’ve sold and scaled real travel/hospitality businesses.
• You can build a revenue engine from

  0→1 and 1→10

  .
• You want ownership, not just a designation—and you can win trust with families and elders.