Business Manager

Role Summary:

Working in a beauty and personal care industry is must. Preferably cosmetics.

We are looking for a dynamic and data-driven Business Manager to drive growth across E-commerce platforms (Amazon, Nykaa, Flipkart, etc.), Quick Commerce (Blinkit, Zepto, Instamart), and our D2C website. This role is a mix of brand strategy, digital marketing, online merchandising, and commercial

P&L ownership.

Key Responsibilities:

1. Online Business Ownership:

• Own and drive the P&L for E-commerce, Q-Commerce, and D2C channels

• Develop & execute annual/quarterly business plans with platform partners

• Ensure pricing hygiene, inventory planning, and fulfilment coordination

2. Channel Strategy & Growth:

• Identify key growth levers by platform – assortment, pricing, visibility, performance

campaigns

• Work closely with account managers of marketplaces to unlock campaigns, events & visibility

slots

• Build monthly/quarterly marketing calendars aligned with brand and platform priorities

3. Brand Management & GTM:

• Lead digital-first brand strategy for online-exclusive launches and campaigns

• Drive consumer engagement and storytelling across product pages and brand stores

• Ensure brand consistency across D2C and all online touchpoints

4. Performance Marketing & Analytics:

• Work with internal or external performance marketing teams to optimize CAC, ROAS, and

conversions

• Monitor and improve metrics like AOV, CTR, CVR, bounce rate, and page loading time (for

D2C)

• Analyse consumer cohorts, repeat rates, funnel drop-offs to improve retention and

conversion

5. Cross-functional Collaboration:

• Liaise with Supply Chain, Design, Tech, and Customer Support teams to ensure smooth

execution

• Collaborate with R&D/PD teams for product launches tailored for online shoppers

Key Skills & Requirements:

• Experience in managing online sales for FMCG / beauty / personal care brands

• Deep understanding of platform algorithms, consumer journey and merchandising

• Strong analytical and commercial acumen; hands-on with data tools like Excel, Google

Analytics, etc.

• Experience with Shopify (for D2C), Amazon/Nykaa Seller Central, and Q-commerce

dashboards

• Creative thinking with the ability to turn consumer insights into actionable strategies

• Excellent communication, stakeholder management & multitasking abilities

Good to Have:

• Prior experience in a D2C-first brand or high-growth startup environment

• Knowledge of influencer-led commerce and social commerce strategies

• Exposure to international marketplaces is a plus