Business Development Manager

Position Summary:

IT Services

You’ll own the end-to-end process of generating leads, closing deals, and building awareness in target markets—ranging from SMBs to mid-market enterprises across industries such as finance, healthcare, government, and education. 

Responsibilities:

Sales:

• Develop and execute a strategic sales plan to drive revenue across various services

• IT Managed Services

  (e.g., helpdesk, infrastructure support, device management, remote monitoring, cloud migrations)

• Cybersecurity

  (e.g., threat detection, SIEM, penetration testing, endpoint protection, compliance consulting)

• Software

  (e.g., web and mobile applications, system integrations, legacy modernization, enterprise applications deployment)
• Identify and qualify high-potential prospects through cold outreach, networking, inbound lead nurturing, and partner channels.
• Build relationships with key decision-makers including CTOs, CIOs, IT Directors, and Procurement Officers.
• Respond to and lead the creation of RFPs, proposals, quotes, and presentations.
• Negotiate and close contracts ensuring a win-win for both client and company.
• Track and report KPIs, pipeline activity, and forecasting using CRM tools.

Marketing:

• Plan, execute, and optimize marketing campaigns to generate awareness and qualified leads for IT services.
• Collaborate with technical teams to translate services into customer-facing messaging, value propositions, and case studies.
• Manage digital marketing efforts including SEO, paid search (Google Ads), LinkedIn campaigns, and email marketing.
• Develop industry-specific marketing assets (e.g., compliance-focused for healthcare, security-heavy for finance).
• Coordinate participation in webinars, industry conferences, and tech expos.
• Conduct market research and competitor analysis to refine positioning and campaigns.

Qualifications

• Bachelor’s or Masters degree related to Marketing, Business Development, IT etc.
• 5–8 years of experience in B2B sales and/or marketing, specifically in the IT services space.
• Strong understanding of IT infrastructure, network and cloud services, Information security (including NIST, SOC 2, HIPAA, ISO 27001), Software development, and common solution frameworks (.NET, JavaScript, Python, etc.)
• Proven ability to sell and market technical solutions to non-technical stakeholders.
• Familiarity with marketing/sales application platforms (e.g., HubSpot, Salesforce) and marketing automation tools.
• Experience handling small to enterprise-level sales cycles, including RFPs and compliance-heavy accounts.

Preferred Experience

• Experience with

  MSPs

  or

  IT consulting firms

• Knowledge of

  government contracting

  or

  public sector sales

• Background in account-based marketing and consultative selling
• Ability to speak credibly with CTOs and lead cross-functional sales discussions

Success Metrics

• New revenue and gross margin generated per service line
• Lead-to-opportunity and opportunity-to-close conversion rates
• Marketing campaign ROI and MQL generation
• Client retention and upsell success