Business Development Manager (BDM)

Job Description – Brand & Business Development Manager Position Overview We are seeking a dynamic and experienced Brand & Business Development Manager to lead our brand-building, e-commerce, and distribution initiatives. The ideal candidate will play a pivotal role in strategizing and executing our go-to-market plans, ensuring strong sales performance, effective channel development, and operational excellence. Key Responsibilities - Lead product onboarding across E-commerce, Q-commerce, Hypermarkets, and institutional sales platforms (IRCTC, Airport Authorities, Hotels, etc.) from scratch to go-live stage. - Develop and implement brand-building strategies aligned with the Product Life Cycle (PLC) and Go-To-Market (GTM) plans. - Identify and collaborate with distributors, develop sales & distribution channels, and ensure effective liaisoning to scale the brand. - Plan and optimize inventory levels based on Economic Ordering Quantity (EOQ) principles and ensure robust supply chain and logistics planning. - Ensure compliance with regulatory requirements, QC checks, and proper shelf placement strategies for maximum visibility and sales performance. - Drive strategic collaborations with key retail and institutional partners to expand market presence. - Monitor and analyze sales performance, prepare regular MIS reports, and present insights to management using Google Sheets, Excel, and PowerPoint. - Coordinate with digital marketing teams for integrated online & offline campaigns to drive product awareness and sales. - Manage end-to-end sales and distribution operations, including tie-ups with distributors across regions. - Handle negotiation processes with distributors from initiation to closure ensuring favorable terms for the company. - Drive sales development initiatives by setting targets, monitoring distributor performance, and ensuring achievement of sales goals. - Implement and maintain strong CRM practices with distributors to build long-term relationships and resolve issues proactively. - Plan and oversee logistics and supply chain operations to ensure timely product delivery and optimize transportation costs. - Manage SKU planning, product availability, and stock rotation to maximize sales opportunities and minimize wastage. Qualifications & Experience - MBA in Marketing, Business Development, or related field (mandatory). - 3–5 years of experience in the FMCG industry with proven expertise in brand building, e-commerce, and distribution management. - Proficiency in Google Sheets, Excel, PowerPoint, and CRM tools. - Knowledge of inventory management systems, ERP, or order management platforms is an added advantage. - Strong negotiation, collaboration, and analytical skills with the ability to work in a dynamic startup environment. Technical Skills Required - Advanced MS Excel (Pivot Tables, VLOOKUP, Data Analysis). - Google Workspace (Sheets, Slides, Docs). - CRM Platforms (Zoho CRM, Salesforce, or equivalent). - Inventory & Order Management Tools (Unicommerce, Browntape, or similar). - Understanding of compliance portals (e.g., GST filing, FSSAI, E-Way Bills). Compensation CTC: ₹4 LPA to ₹6 LPA (Includes 10% Variable Pay for 4.5+ CTC Based on candidate's experience and skillset).