Digital Marketing Executive

Job Description: Digital Marketing Executive We are seeking a highly skilled and performance-driven Digital Marketing Executive to join our dynamic team. The ideal candidate will have 1–3 years of proven experience in digital marketing, ad campaign management, and analytics, with a strong ability to execute end-to-end marketing strategies. This role requires creativity, analytical skills, and a deep understanding of paid advertising platforms, SEO, SEM, and performance metrics. The candidate should be willing to work in a fast-paced startup environment with excellent growth opportunities as the company expands. Key Responsibilities • Plan, execute, and manage paid ad campaigns across META (Facebook, Instagram), Google Ads, and other platforms. • Optimize campaigns for maximum ROI by tracking and improving ROAS, CTR, CAC, PPC, and other KPIs. • Develop and implement SEO and SEM strategies to drive organic and paid traffic to the website. • Create and maintain marketing dashboards, analyzing performance metrics and generating weekly reports. • Coordinate with content creators to ensure brand consistency across digital channels (posts, reels, UGC videos, etc.). • Monitor competitor campaigns and identify trends for strategic planning. • Handle customer cashback programs, ensuring timely disbursals and tracking redemption data for marketing analysis. • Plan and execute seasonal, festive, and audience-targeted campaigns for product launches and brand promotions. • Collaborate with the design team to conceptualize and approve ad creatives, landing pages, and email campaigns. • Ensure website performance, oversee updates, and drive continuous improvements for user experience and conversions. Key Skills & Technical Requirements • Proficiency in META Ads Manager, Google Ads, and Google Analytics. • Strong expertise in SEO, SEM, PPC, and performance marketing strategies. • Hands-on experience with ad budget allocation, audience segmentation, and A/B testing. • Excellent understanding of digital marketing KPIs and analytics tools. • Ability to work with content creation tools like Canva, Photoshop, and video editing software. • Strong analytical skills for data-driven decision-making and dashboard creation (Excel, Google Sheets). • Creative mindset with a strong sense of brand aesthetics and audience engagement. Key Result Areas (KRA) • Increase in website traffic and brand visibility. • Improved ad performance with ROAS of 3x or higher. • Execution of minimum 4–5 impactful campaigns per month. • Enhanced customer engagement and lead generation via digital channels. • Effective cashback management leading to improved customer retention. Key Performance Indicators (KPI) • 15–20% monthly increase in followers and engagement rates. • Minimum 20% website traffic growth in the first six months. • Consistent delivery of weekly performance dashboards and reports. • Timely execution of cashback programs with accuracy. • Achieving monthly sales and lead generation targets through digital efforts. Additional Information • Experience Required: Minimum 1 to 3 years in digital marketing and performance campaign execution. • Salary Range: ₹18,000 – ₹30,000 per month (based on skills and experience). • Location: Kolkata,Salt Lake, Sec V • Work Environment: Startup culture with significant growth opportunities as the company scales. • Reporting to: Founder