Job Description – Brand & Business Development Manager Position Overview We are seeking a dynamic and experienced Brand & Business Development Manager to lead our brand-building, e-commerce, and distribution initiatives. The ideal candidate will play a pivotal role in strategizing and executing our go-to-market plans, ensuring strong sales performance, effective channel development, and operational excellence. Key Responsibilities - Lead product onboarding across E-commerce, Q-commerce, Hypermarkets, and institutional sales platforms (IRCTC, Airport Authorities, Hotels, etc.) from scratch to go-live stage. - Develop and implement brand-building strategies aligned with the Product Life Cycle (PLC) and Go-To-Market (GTM) plans. - Identify and collaborate with distributors, develop sales & distribution channels, and ensure effective liaisoning to scale the brand. - Plan and optimize inventory levels based on Economic Ordering Quantity (EOQ) principles and ensure robust supply chain and logistics planning. - Ensure compliance with regulatory requirements, QC checks, and proper shelf placement strategies for maximum visibility and sales performance. - Drive strategic collaborations with key retail and institutional partners to expand market presence. - Monitor and analyze sales performance, prepare regular MIS reports, and present insights to management using Google Sheets, Excel, and PowerPoint. - Coordinate with digital marketing teams for integrated online & offline campaigns to drive product awareness and sales. - Manage end-to-end sales and distribution operations, including tie-ups with distributors across regions. - Handle negotiation processes with distributors from initiation to closure ensuring favorable terms for the company. - Drive sales development initiatives by setting targets, monitoring distributor performance, and ensuring achievement of sales goals. - Implement and maintain strong CRM practices with distributors to build long-term relationships and resolve issues proactively. - Plan and oversee logistics and supply chain operations to ensure timely product delivery and optimize transportation costs. - Manage SKU planning, product availability, and stock rotation to maximize sales opportunities and minimize wastage. Qualifications & Experience - MBA in Marketing, Business Development, or related field (mandatory). - 3–5 years of experience in the FMCG industry with proven expertise in brand building, e-commerce, and distribution management. - Proficiency in Google Sheets, Excel, PowerPoint, and CRM tools. - Knowledge of inventory management systems, ERP, or order management platforms is an added advantage. - Strong negotiation, collaboration, and analytical skills with the ability to work in a dynamic startup environment. Technical Skills Required - Advanced MS Excel (Pivot Tables, VLOOKUP, Data Analysis). - Google Workspace (Sheets, Slides, Docs). - CRM Platforms (Zoho CRM, Salesforce, or equivalent). - Inventory & Order Management Tools (Unicommerce, Browntape, or similar). - Understanding of compliance portals (e.g., GST filing, FSSAI, E-Way Bills). Compensation CTC: ₹4 LPA to ₹6 LPA (Includes 10% Variable Pay for 4.5+ CTC Based on candidate's experience and skillset).
Job Description: Digital Marketing Executive We are seeking a highly skilled and performance-driven Digital Marketing Executive to join our dynamic team. The ideal candidate will have 1–3 years of proven experience in digital marketing, ad campaign management, and analytics, with a strong ability to execute end-to-end marketing strategies. This role requires creativity, analytical skills, and a deep understanding of paid advertising platforms, SEO, SEM, and performance metrics. The candidate should be willing to work in a fast-paced startup environment with excellent growth opportunities as the company expands. Key Responsibilities • Plan, execute, and manage paid ad campaigns across META (Facebook, Instagram), Google Ads, and other platforms. • Optimize campaigns for maximum ROI by tracking and improving ROAS, CTR, CAC, PPC, and other KPIs. • Develop and implement SEO and SEM strategies to drive organic and paid traffic to the website. • Create and maintain marketing dashboards, analyzing performance metrics and generating weekly reports. • Coordinate with content creators to ensure brand consistency across digital channels (posts, reels, UGC videos, etc.). • Monitor competitor campaigns and identify trends for strategic planning. • Handle customer cashback programs, ensuring timely disbursals and tracking redemption data for marketing analysis. • Plan and execute seasonal, festive, and audience-targeted campaigns for product launches and brand promotions. • Collaborate with the design team to conceptualize and approve ad creatives, landing pages, and email campaigns. • Ensure website performance, oversee updates, and drive continuous improvements for user experience and conversions. Key Skills & Technical Requirements • Proficiency in META Ads Manager, Google Ads, and Google Analytics. • Strong expertise in SEO, SEM, PPC, and performance marketing strategies. • Hands-on experience with ad budget allocation, audience segmentation, and A/B testing. • Excellent understanding of digital marketing KPIs and analytics tools. • Ability to work with content creation tools like Canva, Photoshop, and video editing software. • Strong analytical skills for data-driven decision-making and dashboard creation (Excel, Google Sheets). • Creative mindset with a strong sense of brand aesthetics and audience engagement. Key Result Areas (KRA) • Increase in website traffic and brand visibility. • Improved ad performance with ROAS of 3x or higher. • Execution of minimum 4–5 impactful campaigns per month. • Enhanced customer engagement and lead generation via digital channels. • Effective cashback management leading to improved customer retention. Key Performance Indicators (KPI) • 15–20% monthly increase in followers and engagement rates. • Minimum 20% website traffic growth in the first six months. • Consistent delivery of weekly performance dashboards and reports. • Timely execution of cashback programs with accuracy. • Achieving monthly sales and lead generation targets through digital efforts. Additional Information • Experience Required: Minimum 1 to 3 years in digital marketing and performance campaign execution. • Salary Range: ₹18,000 – ₹30,000 per month (based on skills and experience). • Location: Kolkata,Salt Lake, Sec V • Work Environment: Startup culture with significant growth opportunities as the company scales. • Reporting to: Founder
We are seeking a highly creative and detail-oriented Content Creator to join our dynamic startup team. This individual will play a critical role in ideating, designing, and producing high-quality content across digital platforms. Freshers may apply but will be evaluated on the basis of design case studies, portfolio, and technical skills. Experience in video editing, reels creation, and innovative storytelling is highly preferred. Position Content Creator Salary Range ₹12,000 – ₹20,000 per month (based on experience and skills) Key Responsibilities • Conceptualize and create visually appealing and engaging content for social media platforms, website, and ad campaigns. • Produce high-quality short-form videos, reels, motion graphics, GIFs, and interactive posts tailored to brand voice. • Collaborate closely with the Digital Marketing Executive to deliver content on time for campaigns, launches, and promotions. • Handle end-to-end video production – ideation, scriptwriting (where needed), shooting (if required), editing, and final delivery. • Ensure timely delivery of all creative assets, adhering to deadlines and brand guidelines. • Conduct competitor research and trend analysis to ensure content remains fresh, engaging, and aligned with current market preferences. • Adapt content strategy for multiple platforms (Meta, Instagram, YouTube Shorts, LinkedIn, Pinterest, and emerging platforms). • Work on creative feedback loops and quickly iterate content versions based on performance analytics. • Assist in creating visually appealing website graphics and banners to maintain user engagement. • Maintain a repository of creative assets, templates, and brand design elements for quick deployment. Technical Skills & Tools • Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. • Experience with motion graphics tools like After Effects or Canva Pro for quick edits. • Strong knowledge of social media platforms and their content requirements (Reel formats, Story dimensions, carousel posts). • Basic understanding of color correction, sound editing, and animation for digital videos. • Photography and visual design skills will be an added advantage. • Ability to design static posts using Adobe Photoshop, Illustrator, or similar tools. • Understanding of trending formats, meme culture, and viral content strategies. Qualifications & Experience • Bachelor’s degree in Media, Design, Animation, Mass Communication, or a related field preferred. • Freshers may apply, but portfolio/case study evaluation is mandatory. • 1–2 years of experience in content creation, video editing, or digital design preferred. Additional Requirements • Innovative mindset with a passion for storytelling and creative thinking. • Ability to handle multiple projects under tight deadlines. • Keen attention to detail and willingness to experiment with new ideas. • Strong coordination skills with the marketing team for smooth campaign execution. Growth Opportunity The role offers significant growth opportunities as the company scales. The selected candidate will play an instrumental role in shaping the brand’s digital identity and marketing presence.