Business Development Executive

AppUp Labs (AUL) is a mobile app development agency specializing in building custom iOS, Android, and cross-platform applications for funded startups and SMEs. We work with FinTech, HealthTech, E-commerce, and SaaS companies primarily in the US, UK, and European markets.

Current State:

We're at an inflection point and need an aggressive, results-driven BDE to help us scale our client acquisition.

The Role

hunter role

• Building pipeline through outbound prospecting (Apollo.io, LinkedIn, cold email)
• Running discovery calls and qualifying prospects
• Creating proposals and negotiating deals
• Closing $50K-$150K in monthly sales within 90 days

Reporting to:

What You'll Do

Sales Process Ownership (End-to-End):

1. Prospecting & Lead Generation (40% of time)

• Use Apollo.io to identify 100+ qualified prospects weekly
• Build targeted lists (funded startups, companies hiring mobile devs, web-first companies ready for mobile)
• Execute multi-channel outreach (cold email, LinkedIn, phone)
• Maintain 50+ touchpoints per day

2. Qualification & Discovery (30% of time)

• Conduct 5-10 discovery calls weekly
• Qualify based on budget, timeline, decision-making authority
• Understand technical requirements and scope projects
• Position AUL as the best-fit solution

3. Proposal & Closing (20% of time)

• Create customized proposals ($10K-$50K project size)
• Handle objections and negotiate terms
• Close deals with 25-30% win rate (from proposal stage)
• Manage contracts and handoff to delivery team

4. Pipeline Management & Reporting (10% of time)

• Maintain HubSpot CRM with accurate pipeline data
• Weekly forecast and pipeline reviews with founders
• Track KPIs and optimize conversion rates
• Document wins/losses for continuous improvement
  

Key Performance Indicators (KPIs)

You'll be measured on:

Outreach Volume:

Discovery Calls:

Proposals Sent:

Monthly Sales:

Close Rate:

Avg Deal Size:

Required Qualifications

Must-Haves:

• 1-3 years B2B sales experience

  (tech services, SaaS, or agency sales preferred)

• Proven track record

  closing deals ($100K+ annual sales)

• International client experience

  (US, UK, Australia, Europe)

• Lead generation expertise

  (Apollo.io, LinkedIn Sales Navigator, cold email)

• CRM proficiency

  (HubSpot, Salesforce, Zoho, or similar)

• Fluent English

  (written and verbal - you'll speak with C-level executives)

• Technical aptitude

  (understand mobile app development, or ability to learn quickly)

• Self-motivated

  (thrive in remote, autonomous environment)

Preferred:

• Experience selling mobile app development or custom software services
• Familiarity with cold email tools (Instantly, Lemlist, Smartlead)
• Understanding of startup funding stages (Seed, Series A/B/C)
• Network in startup/tech ecosystem
• Experience with FinTech, HealthTech, or E-commerce verticals
  

Technology Stack

You'll work with modern sales tools:

• Apollo.io

  - B2B prospecting (275M+ contacts, 73M+ companies)

• LinkedIn Sales Navigator

  - Advanced lead filtering & social selling

• HubSpot CRM

  - Pipeline management & deal tracking

• Instantly.ai / Lemlist

  - Cold email automation & deliverability

• Zoom / Google Meet

  - Video prospecting and demos

• Slack

  - Internal communication

• Google Workspace

  - Email, Calendar, Docs

Training provided on all tools.

What We're Selling

Our Services:

• Custom Mobile App Development (native iOS, Android, cross-platform)
• React Native & Flutter development
• UI/UX design for mobile applications
• MVP development (8-12 week launches)
• App modernization & legacy rebuilds
• Ongoing maintenance & support

Ideal Client Profile:

• Company Stage:

  Series A/B startups, established SMEs ($5M-$100M revenue)

• Industry:

  FinTech, HealthTech, E-commerce/DTC, SaaS, Marketplace

• Pain Point:

  Need mobile app to expand channels, no internal mobile team

• Budget:

  $15K-$50K per project

• Geography:

  Primarily US, UK, Canada, Australia

Typical Sales Cycle:

Compensation & Benefits

Base Salary:

Commission:

On-Target Earnings (OTE):

Ramp Period (Month 1-2):

• Monthly Sales: $30K
• Commission (5%): ₹1.25L
• Total Monthly Earnings: ₹1.5L - ₹1.65L

Target Performance (Month 3+):

• Monthly Sales: $100K
• Commission (5%): ₹4.2L
• Total Monthly Earnings: ₹4.45L - ₹4.6L

Overperformer:

• Monthly Sales: $150K+
• Commission (5%): ₹6.3L+
• Total Monthly Earnings: ₹6.55L - ₹6.7L+

Additional Incentives:

• Monthly quota achievement bonus (₹10K)
• Quarterly overperformance bonus (₹50K)
• Annual President's Club trip (top performer)

Benefits:

• 20 days paid time off
• Company-paid Spotify Premium
• Work-from-home setup allowance (₹15K one-time)
• Learning & development budget (₹25K/year for courses, books, conferences)
• Health insurance (after 6 months)

Career Path:

• BDE → Senior BDE (6-12 months) → Sales Team Lead (12-18 months) → Head of Sales (18-24 months)

• Equity opportunity

  for Head of Sales role (0.5-1% after proving scale)

Why Join AppUp Labs?

Growth Opportunity:

• Direct access to founders (no corporate bureaucracy)
• Clear path to leadership roles with equity

Learn & Earn:

• Modern sales playbook (Apollo strategies, cold email sequences, objection handling)
• International client experience (level up your career)
• Unlimited earning potential (no commission caps)

Work Culture:

• Remote-first

  (work from anywhere in India)
• Results-oriented (we care about outcomes, not hours)
• Transparent (you'll see company revenue, margins, goals)
• Collaborative (small team, everyone helps each other)
  

Ideal Candidate Profile

You Should Apply If You:

• Are intrinsically motivated by winning and earning
• Enjoy prospecting and don't fear rejection
• Have a systematic approach to sales (process-driven)
• Can work independently without constant supervision
• Want to build your career at a growing company
• Are comfortable with commission-heavy comp structure

Don't Apply If You:

• Need high base salary with minimal performance pressure
• Prefer stable, predictable corporate environments
• Don't like cold outreach (prospecting is 40% of this role)
• Can't handle remote work autonomously
• Are risk-averse (startups aren't for everyone)
  

Questions

Email hello@appuplabs.com with any questions about the role.

Ready to join us? Let's make it happen.

Apply now: apply@appuplabs.com