Junior Social Media Manager

AppUp Labs is a mobile app development company specializing in building custom iOS, Android, and cross-platform applications for startups and growing businesses. We work with clients primarily in the US, UK, and European markets, creating beautiful and functional mobile experiences.

We're a small team (9 people) focused on doing great work without the corporate complexity. We're building our marketing presence and looking for a Junior Social Media Manager who can help us tell our story, showcase our work, and connect with potential clients online.

The Role

We're looking for a Junior Social Media Manager who can manage our social media presence, create engaging content, and help position AppUp Labs as a thought leader in the mobile app development space. You'll be responsible for building our online community and generating awareness among our target audience.

Reporting to:

Location:

Work Type:

What You'll Do

Content Creation & Management:

• Create and schedule social media content across LinkedIn, Twitter, and Instagram
• Write engaging posts about our projects, team culture, and industry insights
• Design simple graphics and visuals using Canva or similar tools
• Showcase our portfolio projects as case studies and success stories
• Share industry trends, tips, and thought leadership content
• Create content calendars and maintain consistent posting schedule

Community Engagement:

• Respond to comments and messages across all platforms
• Engage with potential clients, industry peers, and tech communities
• Monitor mentions and conversations about AppUp Labs
• Build relationships with relevant accounts in the startup/tech ecosystem
• Participate in relevant LinkedIn groups and Twitter communities

Strategy & Analytics:

• Develop content themes aligned with our target audience (startup founders, CTOs, product managers)
• Track basic metrics (engagement, reach, follower growth)
• Identify what content performs well and optimize accordingly
• Stay updated on platform algorithm changes and best practices
• Collaborate with team to gather content (project updates, team stories, client testimonials)

Your Typical Week:

• Monday:

  Plan content calendar for the week, brainstorm ideas

• Tuesday-Thursday:

  Create and schedule content, engage with community

• Friday:

  Review analytics, plan next week's strategy, team sync

Required Qualifications

Must-Haves:

• Some professional experience of

  managing social media for a brand or company

• Strong writing skills

  - you can write engaging, clear, and error-free content

• Basic design skills

  - comfortable using Canva, Figma, or similar tools

• Platform knowledge

  - hands-on experience with LinkedIn, Twitter, Instagram

• Understanding of B2B marketing

  - you know B2B is different from B2C

• Tech-savvy

  - comfortable learning about app development, tech trends

• Self-motivated

  - can work independently and take initiative

• Communication skills

  - you can collaborate with developers and designers to gather content

Nice-to-Haves:

• Experience in tech/SaaS/startup industry
• Knowledge of social media management tools (Buffer, Hootsuite, Later)
• Basic video editing skills (Reels, Stories, short-form content)
• Understanding of SEO and content marketing
• Experience with LinkedIn ads or organic growth strategies
• Photography skills (for team photos, behind-the-scenes content)
• Experience building personal or company brands from scratch

Tools You'll Use

Content Creation:

• Canva

  - Graphics and visual content

• Figma

  - Accessing design files for showcasing work

• CapCut / InShot

  - Basic video editing (optional)

Social Media Management:

• LinkedIn, Twitter, Instagram

  - Primary platforms

• Buffer / Hootsuite

  - Scheduling and analytics (we'll provide access)

• Google Analytics

  - Website traffic tracking (basic)

Collaboration:

• Slack

  - Team communication

• Notion

  - Content calendar and documentation

• Google Workspace

  - Docs, Sheets, Slides

• Zoom / Google Meet

  - Team meetings

Don't worry if you haven't used all of these - we'll help you get up to speed.

Benefits

Benefits:

• 🏝️

  Weekends OFF

  - Saturday & Sunday (we actually mean it)
• 🎧

  Spotify Premium

  - Company paid (no ads while you create)
• 😴

  20 Days Paid Leave

  - Sick days, personal days, mental health days
• 💰

  Work-from-Home Setup

  - ₹15K one-time allowance for your workspace
• 📚

  Learning Budget

  - ₹20K/year for marketing courses, books, conferences
• 🏡

  Fully Remote

  - Work from anywhere in India
• ⏰

  Flexible Hours

  - Core hours for team collaboration, flexibility otherwise

Why Join AppUp Labs?

What We Offer:

• Build From Scratch:

  Shape our social media presence from the ground up

• Creative Freedom:

  We trust you to create content that represents us authentically

• Learn Tech:

  Understand app development, startups, and tech industry

• Small Team:

  Direct access to founders and projects (no layers of approval)

• Diverse Content:

  Showcase beautiful apps, share team stories, engage with tech community

• Real Impact:

  Your work directly influences our brand perception and client acquisition

What We're NOT:

• Not an agency managing multiple client accounts
• Not a corporate environment with rigid brand guidelines
• Not a place with unrealistic growth targets and pressure

What We ARE:

• A small team building our brand authentically
• Focused on quality content over vanity metrics
• Creating a space where creativity and strategy meet
• Building long-term brand value, not chasing viral trends

Ideal Candidate Profile

You Should Apply If You:

• Love creating content and telling stories
• Understand how to make technical topics engaging for non-technical audiences
• Are curious about tech, apps, and startups
• Can balance creativity with strategy
• Enjoy engaging with online communities
• Value authenticity over perfection
• Want to build a brand from the ground up

Don't Apply If You:

• Only want to post memes and viral content (we're B2B)
• Need constant direction and can't work independently
• Don't enjoy writing or creating visual content
• Are looking for a large marketing team environment
• Just want to "post and forget" without engaging
• Can't handle working with technical teams

What We're Looking For

When we review your portfolio, we'll be looking at:

• Writing Quality:

  Clear, engaging, error-free content that tells a story

• Visual Sense:

  Clean, professional graphics that match brand aesthetics

• Strategic Thinking:

  Content that serves a purpose beyond just posting

• Engagement Skills:

  How you interact with comments and build community

• Consistency:

  Evidence of maintaining regular posting schedules

• Results:

  Growth metrics, engagement rates, successful campaigns

We care more about thoughtful strategy than follower counts.

Questions?

hello@appuplabs.com

Ready to build our story?

apply@appuplabs.com

P.S.