Business Development Executive

🎯 About APPU G

Appu G is a 35-year-old American Diamond jewellery manufacturer based in Howrah, West Bengal, specializing in B2B wholesale and export operations. We serve 300+ retail and wholesale stores across India and export to Middle East, US, and Canada. Led by our owner’s vision of artisan empowerment and sustainable luxury, we're scaling B2B partnerships with India's largest retail chains and establishing ourselves as the preferred manufacturing partner for jewellery retailers and distributors globally.

Our DNA: Authentic craftsmanship | Innovation | Transparency | Sustainability

📋 Role: Business Head – B2B Sales & Export

About This Role:

We're seeking an experienced Business Head to drive revenue growth, manage B2B retail partnerships, and lead international export expansion. You'll own the B2B strategy, build our sales function, and establish APPU G as the trusted wholesale manufacturing bridge for India's largest jewellery retailers and emerging international markets.

Reports To: CEO (Nancy Amin)

Location: Domjur, Howrah, West Bengal (HQ)

Employment Type: Full-Time | Permanent

Experience Required: 8-12 years

🎯 Key Responsibilities

B2B Retail Chain Partnerships & Account Management

• Identify, pitch, and build relationships with Tier-1 and Tier-2 retail and wholesale chains
• Negotiate supply contracts: pricing, volumes, payment terms, delivery schedules
• Manage key accounts and ensure consistent order fulfillment and customer satisfaction
• Develop long-term partnerships with retail buyers, procurement managers, store managers

B2B Sales Growth & Revenue Expansion

• Drive annual revenue targets and monitor KPIs: new customer acquisition, contract value, repeat orders
• Expand into new B2B segments: wedding planners, corporate gifting, e-commerce wholesalers, international distributors

International Export & Market Development

• Develop and execute international export strategy for Middle East, US, Canada, EU markets
• Navigate customs, certifications and export compliance
• Identify and onboard international distributors and direct B2B buyers
• Manage export documentation, shipping logistics, and regulatory requirements
• Build relationships with overseas trade partners and retailers

Product Customization & Operations Alignment

• Translate customer requirements into design briefs leveraging our monopoly design capability
• Manage flexible MOQ fulfillment and customization requests
• Communicate APPU G's quality differentiators: in-house polishing unit, triple QC, re-polishing facility, monopoly designs
• Ensure production timelines align with B2B customer expectations

💼 Qualifications Required

Essential Experience

• 8-12 years of B2B sales, business development, or account management experience
• Proven track record in manufacturing, wholesale, or distribution sectors
• Experience scaling B2B revenue (30%+ YoY growth preferred)
• Strong negotiation skills and ability to close high-value contracts
• P&L ownership experience and financial acumen
• Ability to build and lead sales teams from scratch
• Understanding of retail distribution, wholesale operations, supply chain management
• Expertise in customer relationship management and account lifecycle management
• Ability to generate market intelligence on competitor offerings, market trends, buyer preferences

Highly Desirable

• American Diamond, gemstone, or luxury goods sector experience
• Jewellery manufacturing or wholesale industry background
• Export/import experience from India (GST, IGST, customs, shipping logistics)
• Established connections with major Indian retail chains or international distributors
• Previous experience with flexible MOQ manufacturing or custom jewellery
• Familiarity with international markets (Middle East, US, Canada, EU)

Skills & Competencies

✓ Strategic business planning and execution

✓ Relationship management and stakeholder engagement

✓ Negotiation and contract management

✓ P&L management and budget control

✓ Supply chain and operations coordination

✓ Export/import compliance and documentation

✓ Market research and competitive analysis

💰 Compensation & Growth Opportunity

Base Salary: based on experience, track record, and market rate

Performance Incentive Structure:

Yearly bonus tied to: B2B revenue growth targets, new retail chain acquisition, export revenue milestones

Benefits & Perks:

Flexible working arrangements

Direct founder access and strategic autonomy

Career Progression:

Path to General Manager or Chief Commercial Officer (CCO) role as business scales

Opportunity to build sustainable, profitable B2B export business

Recognition as co-builder of APPU G's global expansion

🌟 Why Join APPU G?

✅ Scale a 35-Year Legacy: Lead the international expansion of an authentic, founder-led jewellery brand with deep craftsmanship DNA

✅ Real Autonomy & Ownership: Direct access to founder, full P&L responsibility, and equity upside—build like you own it

✅ High-Growth Market: American Diamond jewellery sector growing 15%+ annually; B2B wholesale channel expanding rapidly

✅ Meaningful Work: Build transparent partnerships with India's largest retailers; support artisan empowerment; champion sustainable luxury

✅ Export Momentum: Activate business in Middle East, US, Canada—join at inflection point for global scaling

✅ Founder-Led Culture: Work in entrepreneurial environment with clear vision, values, and long-term thinking

✅ Competitive Advantage: Differentiated product (monopoly designs, triple QC, 35-year reputation) makes your job easier

📞 How to Apply

Submit the following to nancyappu.g@gmail.com with subject line: "Application: Business Head – APPU G"

Required Documents:

Resume (highlighting B2B sales achievements, revenue growth, team leadership)

1-Page Achievement Summary: Your top business development win (deal size, timeline, approach, outcome)

2 Professional References with current contact information

Contact Details:

📧 Email: nancyappu.g@gmail.com

📱 Phone: +91 7044646216

📍 Location: Domjur, Howrah, West Bengal