BTL Manager

Position: BTL Manager
Location: Noida
Reporting to: Head – Marketing & Communications
Organization: IMS DIA (Institute of Design & Innovation in Art)

About IMS DIA

IMS DIA is committed to nurturing creative talent in the fields of design, innovation, and art by offering high-quality programs, industry exposure, and global opportunities. We foster strong academic-industry linkages, partnerships, and collaborations to empower learners to excel in their professional journeys.

Role Overview

The BTL Manager will be responsible for building, maintaining, and enhancing strategic relationships with schools, consultant, institutions, corporate partners, and communities. The role requires designing and implementing outreach programs that strengthen IMS DIA’s brand presence, increase enrollments, and create impactful partnerships.

Key ResponsibilitiesInstitutional & Community Outreach

• Develop and execute outreach strategies PAN India to connect with schools, consultant, universities, and community organizations.
• Conduct seminars, workshops, and counseling sessions to promote IMS DIA’s programs.
• Build strong relationships with school principals, faculty, counselors, and student groups.

Partnerships & Alliances

• Establish and manage collaborations with School principal , corporates, and international partners.
• Negotiate and formalize MOUs, articulation agreements, and exchange programs.
• Liaise with government bodies, NGOs, and industry stakeholders to expand institutional reach.

Marketing & Brand Engagement

• Coordinate with the marketing team to align outreach activities with brand campaigns.
• Represent IMS DIA at education fairs, exhibitions, and career counseling forums.
• Develop creative engagement initiatives (design competitions, bootcamps, webinars, etc.) to attract prospective students.

Student Recruitment & Lead Generation

• Drive lead generation through outreach initiatives.
• Manage the pipeline of prospective students from awareness to enrollment.
• Analyze outreach performance and recommend improvements.

Operational & Reporting

• Prepare reports on BTL activities, impact analysis, and lead conversions.
• Monitor budgets allocated for outreach initiatives.
• Ensure seamless execution of events, workshops, and tie-ups.

Desired Skills & Competencies

• Excellent communication, presentation, and networking skills.
• Strong relationship-building and stakeholder management abilities.
• Strategic thinking with executional excellence.
• Understanding of education industry trends and student behavior.
• Ability to travel extensively for outreach initiatives.

Qualifications & Experience

• Bachelor’s/Master’s degree in Marketing, Education, Business, or related field.
• 4–8 years of experience in outreach, partnerships, business development, or institutional tie-ups (education industry preferred).
• Proven track record in student recruitment, partnerships, and event management.

Why Join IMS DIA?

• Opportunity to work with a reputed institute in design & innovation.
• Exposure to national and international collaborations.
• Growth-oriented role with creative freedom to innovate outreach strategies.

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹70,000.00 per month

Benefits:

• Provident Fund

Work Location: In person