SEO Manager

Position: SEO Manager

Location: Noida

Job Type: Full-time

Department: Strategy & Growth

Company - IMS Noida

About the Role

We are looking for a detail-oriented and analytical SEO Manager to strengthen IMS Noida’s digital presence, drive organic traffic, and support the institute’s student acquisition and branding efforts. The role demands strong knowledge of on-page and off-page SEO, keyword research, and content optimization to ensure high visibility across search engines and education portals.

Key Responsibilities

Search Engine Optimization (SEO):

• Conduct in-depth keyword research relevant to academic programs, student needs, and education industry trends. Optimize institute website pages, blogs, and landing pages for higher rankings. Implement technical SEO strategies to improve site speed, crawlability, and mobile responsiveness. Monitor and enhance website authority through ethical link-building strategies.

Content Collaboration:

• Work closely with the content team to develop SEO-friendly blogs, student success stories, and program highlights. Suggest content strategies aligned with admission cycles, events, and campaigns. Optimize content for targeted keywords while ensuring readability and user experience.

Performance Tracking & Reporting:

• Regularly track keyword rankings, organic traffic, and SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Generate weekly/monthly SEO performance reports for the Strategy & Growth team. Provide actionable insights to improve lead generation and online visibility.

Competitor & Market Research:

• Analyze competitor institutes’ SEO strategies and identify opportunities for IMS Noida to improve rankings. Stay updated on education marketing trends and search engine algorithm changes.

Collaboration with Growth Initiatives:

• Support digital marketing campaigns (Google Ads, Social Media) by providing keyword insights. Coordinate with the admissions and marketing teams to align SEO efforts with student enrollment targets.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field. 2–4 years of SEO experience (education industry experience preferred). Strong knowledge of On-Page, Off-Page, and Technical SEO practices. Hands-on experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz. Basic understanding of HTML, CSS, and WordPress/other CMS. Strong analytical, problem-solving, and reporting skills.

Preferred Skills

• Experience in optimizing education portals, blogs, and student-focused content. Knowledge of YouTube SEO and video optimization. Familiarity with CRM platforms and lead tracking tools. Ability to coordinate with cross-functional teams to achieve common admission and growth goals.

Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Provident Fund

Work Location: In person